The fastest growing form of tourism in recent years

The Tenth Five-Year Plan for the development of tourism puts forward that "excellent sports tourism demonstration projects should be implemented, and a number of influential excellent sports tourism routes, excellent sports events and demonstration bases should be built to standardize and guide the construction of national sports tourism demonstration zones".

In recent years, China's sports tourism industry has accelerated. On the one hand, with the improvement of residents' income level and tourism consumption, sports activities such as skiing and skating, outdoor sports and mountaineering are being loved by more and more people. On the other hand, driven by demand, a number of tourist destinations with sports as the connotation and tourism as the carrier have increased, which has promoted the development of tourism from traditional ornamental tourism to experience tourism and become a new bright spot in the tourism market.

Sports tourism has many bright spots.

Become a new growth point in the tourism market

"Wow, it feels great!" In the outdoor sports center of Baoshan Village, Pengzhou City, Chengdu City, Sichuan Province, Li Cheng, a tourist, drove an all-terrain vehicle through the Suijiang River Valley surrounded by green trees, and the clear river splashed more than ten feet high. At the end of the experience, Li Cheng was still unfinished: "I am an outdoor sports enthusiast, and this place is not to my taste."

Pengzhou, which is known as "fertile soil rich in gold in Sichuan", is a holiday resort under the snow-capped mountains closest to Chengdu. In recent years, Baoshan Village, located in the hinterland of Xujianghe Valley Eco-tourism Zone in Longmen Mountain, has successively carried out many sports such as outdoor expansion, go-karting, all-terrain vehicle, zip line and jungle leap. Among them, the bungee jumping project was built in a canyon with a running height of 40.3 meters. Standing on the bungee platform, you can not only enjoy the canyon scenery of Sun Bay, but also feel the thrill of sports, which is very popular among tourists.

Sports tourism takes sports resources and sports facilities as the conditions, sports events as the core, participation experience and sightseeing as the main forms, and provides related products and services to the public for the purpose of satisfying health, entertainment and tourism leisure.

Bungee jumping in Baoshan Village, Longmenshan Town, Pengzhou City Source: Propaganda Department of Pengzhou Municipal Committee

Enjoy leisurely and slow time in the century-old arcade during the day, immerse yourself in the energetic party on the city coast of Haikou Bay at night, and cheer for the team at the stadium at night ... In Haikou, Hainan, the tourism experience is more colorful because of "sports+tourism". In recent years, Hainan has continued to develop "sports+"featured products, which has driven the rapid growth of sports tourism consumption. Haikou actively introduces sailing and windsurfing projects, and more than 20,000 tourists come to Haikou to experience sailing and windsurfing every year.

Tourists are experiencing water sports Source: Haikou Daily

On July 8, the long-planned live-fire shooting range in Longtou Mountain Scenic Area of Hanzhong opened its doors to welcome guests, attracting many tourists to punch in. There are indoor and outdoor shooting training venues in Longtoushan shooting range, including UFO shooting area, fixed target pistol shooting area, bow and arrow shooting area and so on. Meet the diverse shooting experience needs of tourists. Equipped with high-quality coaches and one-on-one butler service, all tourists who participate in shooting can experience the charm of gun shooting safely, worry-free and comfortably, and the target paper will be kept by tourists after shooting.

Longtoushan Shooting Range Indoor Shooting Hall Source: Hanzhong Longtoushan International Tourism Resort WeChat official account

At present, the open indoor shooting range is equipped with six target tracks, which can experience live ammunition accurate shooting and image shooting. Shooting experience guns include small caliber sport pistol (Italian 87 target, Czech CZP-07, Czech SP-0 1) and small caliber sports rifles (Russian Baikal MP- 16 1K, domestic EM35 12).

Being in the shooting range, the sound of guns thundered and shocked people, and tourists were full of praise. "I've taken a real gun before. Your shooting range is very good, with perfect facilities and a sense of security. I will bring my friends to experience it next time. " A middle-aged tourist said.