What factors should Guangming travel agency consider when choosing the location of tourism sales department?

1. What factors should travel agencies consider when choosing the location of the sales department?

A:

(1) target market

The target market of travel agency products is the first factor to consider when choosing the location of business premises, which should be located in or near the place where the target customer groups are most concentrated.

(2) Convenient for customers

Convenience for customers is the second factor that travel agencies need to consider when choosing business premises. The business premises of travel agencies should be located in commercial areas, residential areas, government agencies, enterprises and institutions, generally located on the first floor of gabled houses or street buildings. If a travel agency sets its business place in a hotel, it should be located in a conspicuous place in the lobby, and it is best to have a separate street gate to facilitate tourists' access.

(3) Eye-catching position

When choosing the location of business premises, travel agencies should also consider whether the selected location is convenient for tourists to find. Usually, travel agencies set up their business places in main roads, not remote alleys.

(4) Relative concentration

Setting up business premises in areas where travel agencies are relatively concentrated can learn from the business experience of peers, turn pressure into motivation and attract more tourists. At the same time, the relatively concentrated area of travel agencies is an important factor to attract tourists, consult and buy travel agency products.