How does rural tourism planning reflect rural culture?

How does rural tourism planning reflect rural culture?

Rural tourism is a new tourism model that relies on the beautiful rural landscape, natural environment, architecture and cultural resources, and expands and develops business meetings, vacations, leisure and entertainment projects on the basis of traditional rural leisure tours and agricultural experience tours. The development of rural tourism is beneficial to the products and forms of the whole tourism industry, and to the enrichment and sustainable development of tourism style. At the same time, the development of rural tourism has promoted the prosperity of tourism around the city. So, how does rural tourism planning reflect rural culture? The following is what I share with you, welcome your reference.

First, the analysis of rural cultural resources

The concept of culture is complex, and most contemporary cultural geography works take a vast cultural field as the research object for analysis, which is divided into three levels: material culture, institutional culture and spiritual culture. These three levels are relatively independent, interdependent and mutually restrictive, forming an organic whole. Here, the rural culture created by the long-term interaction between human beings and rural nature is divided into rural material culture, rural institutional culture and rural spiritual culture by cultural dichotomy.

1, rural material culture

Rural material culture is the material products, creative methods and culture created by people in the long-term rural life, including both specific utensils and their production technologies and crafts. Rural material culture is the external expression of the collective or individual wisdom of rural residents and has the characteristics of intuitive experience. Including rural pastoral landscape, rural architectural landscape, farming life landscape, rural food culture, rural material art culture and so on. It can be said that these material and cultural resources in the countryside are important carriers for people to enjoy and experience the charm of the countryside, feel the rural life and appreciate the rural landscape, and are the most direct form for people to experience rural tourism.

2. Rural institutional culture

Rural institutional culture, also known as rural social culture, is rich in content, and it is an ethical norm and etiquette norm established to maintain rural social stability and social order in the long-term historical development of rural areas. It plays a normative role in personal participation in social activities, and has the characteristics of visibility, observability and participation. Many of these materials can become unique tourism resources, including rural festival culture, rural festival folk activities, rural etiquette culture, rural power system culture and so on. These institutional cultures (social cultures) in rural areas contain rich traditional cultural connotations. Using positive resources to develop corresponding tourism products to meet the needs of tourists makes the whole process of rural tourism full of rich differences and local cultural experiences.

3. Rural spiritual culture

Rural spiritual culture refers to the psychological structure and emotional response mode of the village as a stable * * * identity, which is usually manifested in the personality, values and outlook on life of rural residents. It is hidden in material culture and can only be understood by tourists through long-term experience. Including the art of site selection and layout of villages and houses, simple living customs and rich oral art in rural areas. The spiritual and cultural resources of these villages enable tourists to understand, learn and feel the rich rural culture of China and experience it. Pop culture? It is an important resource to attract tourists to rural tourism and leisure.

Second, the shaping of rural image

The rural image is formed in people's minds in the long-term historical development of rural areas? * * * The same psychological image? Mainly manifested in rural landscape images and rural cultural images, it can be said that it is an extremely important intangible tourism resource, an important carrier to express and maintain the theme of rural tourism, and the background of rural tourism activities. It is the three levels of rural cultural materials, and the overall feelings and impressions of rural areas formed by * * * in people's minds. Among them, rural landscape is mainly composed of rural settlement form, rural architecture and rural environment, and rural landscape image is the surface impression directly left by these tangible objects; And rural cultural image refers to rural traditional cultural image and rural areas? Harmony between man and nature? The connotation image contained in the landscape image and expressed by materialized landscape is a country as a whole. Atmosphere? . It can be said that the rural landscape image is based on the shallow understanding of rural material and cultural resources, and the rural cultural image is the deep connotation of rural image and the deep perception of rural spiritual and cultural resources based on rural material and institutional cultural resources. The huge landscape differences and cultural differences between villages and cities reflected by rural images are the basis for attracting and satisfying tourists to participate in tourism activities. Therefore, the planning and development of rural tourism must be based on the overall atmosphere of rural image and echo the theme of rural tourism development. On the one hand, the planning and development of any tourism activities must obey and maintain the overall image of the countryside; On the other hand, we must maintain and strengthen this rural image in various ways to enhance the overall attraction and attraction of rural tourism destinations.

Rural culture represents the precipitation of rural nature and history. The development of rural tourism should dig deep into the inside story of rural culture and present it to tourists through corresponding tourism activities and tourism products, so that rural tourism in different regions has its unique identity, unique foundation and strong sustainable development ability. At the same time, we should also oppose the pseudo-local culture and local culture that are "excessive" because they simply pursue economic interests and cater to curiosity. Stage? Tend to reduce the loss of rural culture and stop tourists? Behavioral pollution? And provide tourists with a natural, true and original rural life experience.

Significance of developing rural tourism;

First, the significance of developing rural tourism to tourism

Rural tourism is a new tourism model that relies on the beautiful rural landscape, natural environment, architecture and cultural resources, and expands and develops business meetings, vacations, leisure and entertainment projects on the basis of traditional rural leisure tours and agricultural experience tours. The development of rural tourism is beneficial to the products and forms of the whole tourism industry, and to the enrichment and sustainable development of tourism style. At the same time, the development of rural tourism has promoted the prosperity of tourism around the city.

Second, the significance of developing rural tourism to the construction of new countryside

1. Developing rural tourism can make full use of rural tourism resources, adjust and optimize rural industrial structure, broaden agricultural functions, extend agricultural industrial chain, develop rural tourism service industry, promote farmers' transfer of employment, increase farmers' income, and create a good economic foundation for new rural construction.

2. Developing rural tourism can increase the value of rural natural resources and human resources. At the same time, it also makes the agricultural and sideline products produced in rural areas consume locally, reduces transportation costs, raises market prices and promotes farmers' income.

3. Developing rural tourism can make rural areas self-reliant and develop on their own strength, thus reducing the state's support funds for rural areas. At the same time, local farmers' participation in investment and tourism management can increase disposable income and realize? Xiaokang? Goal of

4. Developing rural tourism can promote urban-rural integration and increase urban-rural interaction. Tourists in the city radiate information about the city's politics, economy, culture and consciousness to the countryside, so that farmers can accept modern consciousness and customs and improve their quality without going out.

5. Developing rural tourism can excavate, protect and inherit rural culture. Take rural culture as the attraction and develop rural characteristic cultural tourism. At the same time, tourism can absorb modern culture and form a new civilized rural landscape.

6. Developing rural tourism is conducive to protecting rural ecological environment. The requirement of tourism for environmental sanitation and clean landscape will greatly promote the change of rural village capacity, improve sanitary conditions, promote environmental governance and promote the development of overall village construction. Tourism pursues individuality, characteristics, original ecology and uniqueness. It has formed the unique features and village capacity of tourist villages, and it is the best mode to break the side of thousands of villages in the current new rural construction. It can be said that the development of rural tourism is conducive to accelerating the construction of a resource-saving and environment-friendly society in rural areas and even the whole country, protecting resources and the environment, promoting rural scientific planning and infrastructure construction, and realizing? Is the village clean and tidy? Target.

7. Developing rural tourism is beneficial to the realization? Management democracy? Target. In the process of developing rural tourism, we should learn from foreign advanced experience, improve the participation of tourism in local communities, carry out rural construction on the premise of respecting farmers' wishes, and improve local farmers' awareness of democracy and the rule of law in order to realize? Management democracy? Target.

Thirdly, the significance of developing rural tourism to tourists.

The beautiful landscape and natural environment of rural tourism provide a pleasant environment for tourists, releasing pressure and returning to nature. Meeting the needs of tourists' leisure vacation is a good way for urban tourists to provide leisure vacation and reduce their pressure.

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