Existing shortcomings of ice and snow tourism in Harbin

In recent years, the low participation of Harbin local citizens in ice and snow activities, ice and snow sports and ice and snow tourism has attracted the attention of the industry. Jing Wong, director and researcher of the Institute of Tourism Development of Harbin Academy of Social Sciences, said that the theoretical circle believes that a mature tourism market cannot be separated from the active participation of local citizens. Some scholars even suggested that local people should have a market share of about 7%. Jing Wong said that the low participation of local residents in Harbin has become a bottleneck restricting the expansion of the ice and snow tourism market in Harbin. Harbin International Ice and Snow Festival urgently needs to improve the participation of local people. The lack of interaction is the main reason. The reporter found that the main reason for the low participation of local citizens in the ice and snow tourism market is the lack of interaction of ice and snow products in various scenic spots. Wang Roukuo, a tour guide of Harbin Alejin International Travel Service Co., Ltd., told reporters that he has taken more than 8 tour groups to visit three scenic spots in the past two years, so he was deeply touched by the lack of interaction between ice and snow products in various scenic spots. He said that in launching interactive products, various scenic spots have also been explored. For example, the Sun Island Snow Expo held a snow splashing festival, and the zhaolin park Ice Lantern Garden Party launched an activity to let tourists make their own ice sculptures, all of which were welcomed by tourists. But he didn't find that these products continued to be launched last year. "Whether the products are terminated for some reason or the publicity of these products is too small, these are worthy of reflection in the scenic spot." He said that the world of ice and snow has also launched some interactive products, such as bicycles on ice, ski circles, ice slides and snowmobiles, which are very popular with tourists. According to his communication with tourists, many tourists strongly hope to participate in ice and snow tourism. However, the interactive products in various scenic spots are not satisfactory. The lack of interactive products in the last ice and snow world was exposed. When he was a tour guide, he deeply realized that because there are too few interactive facilities, sometimes it can't meet the demand brought by the increase of tourists. "For a project like an ice slide, it only takes about 1 minute to complete once, but it takes half an hour for tourists to wait in line. This situation needs to be changed urgently. " He suggested that more interactive facilities should be built in each scenic spot, and even more ice bars should be built to avoid the wind and stay. "Every year, once is enough" In view of the role of local citizens in promoting the healthy development of the ice and snow industry, some scenic spots in Harbin have also introduced some preferential measures to attract local citizens, but due to the lack of product interaction, the enthusiasm of local citizens to play ice and snow has not been activated. Chen Fuyuan, deputy secretary of Harbin Ice Lantern Art Expo Center, said that in order to attract local people to visit the Ice Lantern Garden Party, zhaolin park had implemented some preferential policies for the public last year and the year before, such as New Year's Day, the opening day of the Ice and Snow Festival on January 5, and the Spring Festival. Although the ice lantern garden party is the most effective scenic spot to attract citizens, it is difficult for the public share to have much room for growth. Last year, the Snow Expo held a prize-winning garden activity, and tickets could be exchanged for the annual life newspaper. In addition, because the bus can't go directly to Sun Island, the Snow Expo also added a free shuttle bus to pick up citizens at the junction of Songbei Avenue and Sun Avenue. However, the number of local residents has not increased significantly. Chen Fuyuan, deputy secretary of Harbin Ice Lantern Art Expo Center, said: "Last year, among the domestic and foreign tourists received by zhaolin park Ice Lantern Garden Party, local citizens and foreign tourists accounted for about 5% each." He said that the growth space of local citizens will tend to be saturated. According to figures provided by the Propaganda Department of the Organizing Committee of Sun Island Snow Expo, last year the Snow Expo received 3, tourists, and the ratio of local citizens to foreign tourists was about 3: 7. Zhao Hongjun, the propaganda minister of the Ice and Snow World, said that last year, the Ice and Snow World received 4, tourists, and the ratio of local citizens to foreign tourists was 1: 3. Xue Ping, sales manager of Yabuli Snow Asian Games Village Hotel, said that their ski resort received 3, tourists last year, and the ratio of local citizens to foreign tourists was about 2: 8. She said: "Local people are not interested in skiing, and many people have relatively low consumption levels, so the proportion of local citizens is low. However, due to marketing practices, we mainly contacted travel agencies and did not introduce special preferential measures for local citizens in Harbin. " It seems that in order to attract local citizens to participate more in ice and snow tourism, we must solve the problem of insufficient interaction between ice and snow products in various scenic spots.