What are the preferences of tourists? What are the main factors affecting tourism decision-making?

Because of the differences in gender, age, psychology, interest, occupation, income, education level, social status, family structure, geographical location of permanent residence and natural conditions, tourists like different forms and contents of tourism activities, so there are also differences in the choice of tourism routes.

The factors that affect tourism decision-making are:

1. Tourism service factors. Including tourist service system, tourism service system, destination service system and support service system. Mainly involved in food, accommodation, transportation, travel, shopping, entertainment, consulting, information, booking, tour guide, after-sales and other specific tourism services.

2. Social support factors. Personal psychology and behavior are regulated and restricted by social environment. Propaganda, advocacy and providing certain convenience for the society will undoubtedly promote the formation of tourism atmosphere. At the same time, social support makes tourism an important part of modern people's lifestyle. Individuals who don't do this will not only feel external social pressure, but also have internal psychological conflicts. I won't travel if I have the opportunity and conditions.

3. Personal psychological factors. Human behavior is the product of the interaction between personal characteristics and environment. Personal factors will affect how they know and evaluate the tourism environment and what decision-making criteria they hold, thus affecting their tourism decisions.

4. Group support factors. The individual's psychology and behavior are influenced by the group to which he belongs and the reference group. So, fashion, family, friends and relatives and so on. Will affect a person's travel decision. In tourism activities, in many cases, the reference group has greater influence than the affiliated group.

5. Personal socio-economic factors. The pressure of daily life, money and time are the basic constraints of modern tourism. For modern people, with money and time, the best way to relieve the pressure of daily life is to travel.

6. Other factors. Including several factors that are difficult to classify into other types, namely, travel recommendations from relatives and friends, travel advertisements, the distance of travel destinations, etc.