Analysis of Theme Park Guidance System

What should the theme park logo planning do? Let me talk about two aspects first:

(A) the rationality of the logo guidance system layout

(B) the visual unity and functional specificity of the logo guidance system

With the changing environment and different themes, the design of sign guidance system in each location can be unrestricted. Through the design of different materials and shapes, different scenes can be more actively reflected, so as to encourage tourists to generate visual stimulation and bring entertainment. Of course, while paying attention to the functional particularity of the sign-oriented system, we can't ignore the unity of vision. We need to help shape the image of the park through symbolic, systematic and standardized logo-oriented system design. In order to increase the brand effect of the park, the planning of signs in the park can keep the unity of style and shape as much as possible on the premise of expressing their respective themes, thus bringing stronger visual impact to tourists.

The above two aspects need to start with the logo design of theme parks, and good planning will guide the overall effect.

There are many types of tourists in theme parks, especially those with mobility difficulties and those who come to watch by car. Therefore, it is very important for them to guide theme parks. Park planning and planning should consider many factors, establish a certain number of public facilities such as parking lots and barrier-free passages, and guide such public areas. Reasonable public area signs can bring convenience to tourists with various needs, while bright sign planning will deepen their image and make them feel comfortable in the park. The following aspects should be paid attention to in the characteristic planning for the elderly and the disabled with mobility difficulties:

(1) According to their perspective, tell them with corresponding eye-catching words;

(2) there should be personnel guidance in the messy local area;

(3) Early warning signs should be set at intersections where wheelchairs cannot pass, and clearly marked on the corresponding guide map;

(4) In order to facilitate wheelchair users to go to the toilet, there should be obvious guiding signs;

(5) The sign guidance system planned for the blind needs to be guided by sound and touch (changing floors, braille bricks, etc.). ) and touch (handrails, embossed characters, maps with bumps, Braille, etc. );

(6) Signs with corresponding volume and clear light and shade can facilitate visually impaired people to identify color symbols.

In addition, the humanistic care of toilets, telephone booths, service areas and other public facilities can make the park win the recognition of tourists with a friendly and caring image, and then highlight its own brand. Self-driving tourists' logo planning should pay attention to eye-catching logos and tips of relevant information. For example, the parking sign in the central area of St. Louis adds color to the central area with rich artistic decoration details. Bright direction signs use regular letters and arrows to firmly grasp the eyes of passers-by and guide the direction of drivers in time; Large neon parking signs use bright arrows and spotlights, which are eye-catching and can let drivers know when there is a vacancy. Therefore, many theme park signs are reflected in the details, and the theme park sign system is a huge and complex system.

As established theme parks, Disney and Carnival are household names in China, while Fontaine Park and Happy Valley Ammonia in China are also favored by more and more consumers.

Every year, many tourists from China bring Hong Kong and Japanese theme amusement parks into their tourist routes, which brings a lot of economic benefits to the tourism industry in these countries and regions. During the opening trip of parks like China, people still remember the grand occasion of tourists' visit. Moreover, they make corporate culture and commercial brands deeply rooted in people's hearts. In the planning of theme parks, especially in the planning of theme park identification system, we can fully learn from the excellent planning elements of environmental identification systems at home and abroad, and then improve our brand value.

Theme park signs can be divided into outdoor environmental signs, public area-oriented signs and indoor environmental signs from the scope of use. At the same time, outdoor environmental signs mainly include park map navigation, direction signs, park names, building entrances and other relatively oriented signs and some regulatory signs; Guiding signs in public areas mainly include parking lots, barrier-free traffic guidance and other public facilities corresponding guiding signs; Indoor environmental identification mainly refers to the indoor environmental identification inside the theme pavilion.

Map guides generally introduce the overall characteristics of the environment to tourists, and provide signposts of space and environment, so as to provide convenience for tourists who are new to strange environments to identify their directions, recognize their own positions and find some necessary public facilities. There is often a map guide at the gate of the park, which is the basic thing for people to identify the direction. In order to give full play to the function of map navigation, planners need to make detailed plans and plans, such as: replacing vertical maps with horizontal maps as much as possible, so that tourists can get used to investigating viewpoints more easily; Adhere to the practical orientation corresponding to the north of the map so that visitors can correctly understand the geographical orientation of the park; Combined with theme park guidance, it often appears in the form of bird's-eye view to strengthen the three-dimensional sense of map guidance and facilitate identification; Marking the geographical location of the map itself in the map guide is convenient for tourists to compare the location with the location of the map guide as the coordinate center, and then it is more convenient to find other landmark buildings.