How to promote the advantages of information flow advertising and outdoor tourism development?

As a business person who has done new media advertising before, give the subject corresponding opinions!

1. Advertising forms (brand promotion, local promotion and WeChat official account promotion) ① Brand promotion: as the name implies, tourism brand promotion, for example, you want to promote a certain outdoor tourism development company or a certain tourist attraction. ② Local promotion: a main way to open your local word of mouth, and only do local influence. (3) WeChat official account promotion: WeChat official account promotion of the company, and get to know your brand through WeChat official account. Promote the subscription number and service number to increase the number of fans.

2: directional ability. ① Orientation of interest tag: locate the target you want to launch through the tag. For example, if your main business is domestic travel, then screen the interest tag for domestic travel and screen out the results. Then the targeted crowd advertisement will only appear in the selected crowd. ②LBS positioning: it can lock the delivery area, such as people within five kilometers around a certain community in Baiyun District, Guangdong Province. Directional combination: by analyzing the characteristics of your user group, for example, tourists are generally highly educated, have families, have cars and houses, and so on. Can be used as a combination orientation, once again accurate your user population.

The following are the people screened by Xiaobian before. For reference only!

finally, the aspect of advertising. It is suggested to use real-life materials, highlight the most distinctive tourism resources, reflect differences, and skillfully use human scenes to build tourism scenes, so that users have a feeling of being there, causing users to sing.