Niche coffee shop business plan

Niche coffee shop business plan

Coffee, a magical drink, has been endowed with magical functions as early as the Arab era. With the help of coffee, people think about problems and dream about the world. Debating current affairs is the spiritual food for thinkers and chess masters. By the way, Arabs hone their chess skills in coffee shops. When coming to the coffee shop, people read, chat, listen to music, and play chess. In the aroma of coffee, rational thoughts are given wings to romantic dreams.

Europeans are also a nation that loves to think. Coffee in their hands becomes another ultimate culture. Anyone who drinks alcohol or gambles is not allowed to enter the cafe door, because people come to cafes to promote intellectual growth. This enthusiasm for coffeehouses expanded rapidly. By 1730, in Paris alone, the center of the future democratic revolution, there were nearly 4,000 large and small coffeehouses! Looking at other places, such as London, Rome, Germany and Austria, people It was too late to build new cafes. Instead, restaurants, pubs and even high-end hotels in downtown areas were directly transformed into tall Baroque-style cafes.

Coffee shop business plan

(1) The coffee consumption market has developed rapidly and has become a major trend in urban consumption, and the early market cultivation has ended. International coffee companies such as Nestlé, Maxwell, and Columbia have set up branches or factories in China. According to a survey in 12 inland cities, 32% of urban residents drink coffee. In addition to Shanghai, areas where more than 30% of the population have drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin.

(2) The taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers are beginning to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

(3) Education level, monthly household income and frequency of coffee drinking are related. This means that coffee, a beverage introduced from the West, is a symbol of the lifestyle of the dominant class in mainland China.

3. Competition analysis

(1) Indirect competition with strong brand stores.

At present, Starbucks (StarbucksCoffee), Laoshu Coffee from Taiwan, Cross-Strait Coffee, etc. are all equally popular in major cities.

(2) Direct competitors. The audience of small coffee shops is relatively small, and it is a necessary factor that there are no other coffee shops within a radius of 1 kilometer.

　(3) Marketing planning

Take advantage of the brand and resource advantages of the franchise store to quickly establish the visibility and reputation of Royal Belgium and stabilize the base of regular customers.

4. Promotion Plan

(1) Publicity

For residents in high-end communities, you can promote car ownership to car owners in the parking lots of nearby shopping places. Send out exquisite advertising single pages (DM) and small gifts, and the single pages can also be made into coupons.

(2) Event marketing

①Student parties and reading activities. Contacting the student unions of several important universities in the franchise area and holding some salon parties and reading activities will still help improve your taste and attract consumption by students and young people.

②When the time is right, you can also hold an essay collection activity with the theme of "Coffee and Life".

(3) Service marketing

① Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it also makes it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss * in public, they will feel very respected.

②Personalized service.

Put some promotional materials on the table, which contain knowledge, stories, etc. about coffee. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

Dedicated explanation staff will be provided to multiple consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. You can also let it participate in the coffee making process.

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