How to write a startup book?

Entrepreneurship planning is a "stepping stone" for entrepreneurs to knock on the door of investors. An excellent business plan book will often make entrepreneurs get twice the result with half the effort. A business plan is a written summary of the business that an entrepreneur plans to create. It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, and to provide an indicator chart and a standard for measuring business progress for business development. Usually, a business plan is a synthesis of functional plans such as marketing, finance, production and human resources.

catalogue

definition

The content of the plan book

Writing steps of planning book

Model essay of planning book

That is, a written plan for the planning and specific implementation rules of the entrepreneurial project established by oneself.

Generally speaking, a business plan should include the following eleven aspects: (1) The design of the cover should be aesthetic and artistic, and a good cover will make readers feel good first and form a good first. (2) Plan Summary It is the essence of a condensed business plan. The plan summary covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time. The plan summary generally includes the following contents: company introduction, managers and their organizations, main products and business scope, market overview, marketing strategy, sales plan, production management plan, financial plan, capital demand, etc. We should try our best to be concise and vivid, especially to explain the differences of our own enterprises and the market factors of their success. (3) The purpose of this part of the enterprise introduction is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on the company concept and how to formulate the company's strategic objectives. (IV) Industry Analysis In the industry analysis, it is necessary to correctly evaluate the basic characteristics, competition status and future development trend of the selected industry. (V) Product (service) Introduction The product introduction shall include the following contents: product concept, performance and characteristics, main product introduction, product market competitiveness, product research and development process, plan and cost analysis of developing new products, product market prospect forecast, product brand and patent, etc. In the introduction of products (services), some entrepreneurs should explain the products (services) in detail, which should be accurate and easy to understand, so that non-professional investors can understand them. Generally speaking, product introductions should be accompanied by product prototypes, photos or other introductions. (VI) Personnel and organizational structure In the production activities of an enterprise, there are human resource management, technical management, financial management, operation management and product management. And human resource management is one of the most important links, because people have become the most precious resources today, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage such resources well. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, this part of the business plan should also briefly introduce the company structure, including: the company's organizational chart, the functions and responsibilities of each department, the heads and main members of each department, the company's salary system, the company's shareholder list, stock options, proportions and privileges, the company's board members and the background information of each director. Experience and past success are more convincing than a degree. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason. (7) Market forecast shall include the following contents: 1, demand forecast; 2. Market forecast and overview of market status; 3. Overview of competitors; 4. Target customers and target markets; 5. Market position of the products of this enterprise, etc. (8) Misunderstanding of the market by marketing strategy is one of the most important reasons for the failure of enterprises. In the business plan, the marketing strategy should include the following contents: (1) the choice of market institutions and marketing channels; (2) Marketing team and management; (3) Promotion plan and advertising strategy; (4) Price decision (9) Manufacturing plan The manufacturing plan in the business plan should include the following contents: 1, product manufacturing and technical equipment status; 2. New product production plan; 3. Requirements for technical upgrading and equipment updating; 4. Quality Control and Quality Improvement Plan (10) Financial planning generally includes the following contents: the focus is on the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs to be carefully planned in advance and strictly controlled in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.

(1 1) Risk and risk management

Preparing a business plan is a process of looking forward to the future of the project, exploring reasonable ideas in detail, confirming all kinds of necessary resources needed to implement the project, and then seeking necessary support. It should be noted that not every business plan should include all the contents in the above outline, and the business contents are different, so there are great differences between them. The first stage: experience learning, the second stage: business philosophy, the third stage: market research, the fourth stage: scheme drafting, the fifth stage: final revision, and the sixth stage: investigation.