How to write the best app business plan

A business plan is the guiding light for achieving your goals. Writing a plan is to use existing knowledge to develop imagination and achieve the goal as quickly as possible within the reality of available resources. So how to write an app business plan? What should you pay attention to when starting an app? I have brought you relevant knowledge about app business, which may include what you need.

App business plan

(1) Source of funds

In the early stage of the company’s establishment, the company’s partners *** jointly contributed funds for the company’s initial physical operations. . In addition, in order to support college students' APP entrepreneurship, the state and governments at all levels have introduced many preferential policies. Commercial banks, joint-stock banks, city commercial banks and qualified urban credit cooperatives in various places must provide small loans to graduates who start their own businesses, and Simplify the procedures and provide account opening and settlement convenience, so that we can get some loans with preferential interest rates

(2) Initial stage costs

House rent, registration fees, staff salaries, basic Facility Fees.

(3) Costs and expenses in the operation stage

Personnel wages, advertising expenses, venue rental fees, water, electricity and fuel expenses, other expenses, etc.

(4 ), Financial Outlook Expectations

When the company develops to the mid-term, we will have a certain scale, and the company will expand financing channels to expand the company's development scale. The funds absorbed are mainly used in two aspects: one is to increase the diversity of service types, better meet the diverse needs of consumers, and improve our ability to adapt to changes in the times. The other is to increase advertising efforts, increase market share, develop a broader consumer market, and enhance the company's overall strength. It is expected that the company will enter the normal operation stage, with software development business accounting for 74% of the total, accounting for more than half.

Technical risk

In the process of software project development and construction, strategic management of technical factors is a very important factor. The project team must select appropriate and mature technologies based on the actual requirements of the project. They must not ignore the actual situation of the project and select some advanced technologies that are not necessary for the project and that they are not familiar with. If the technical project members required by the project do not possess or have insufficient mastery, this risk factor needs to be focused on. Significant technical risks include: problems with the software structure system, causing the completed software product to fail to achieve the project's intended goals; brand-new technology being used during project implementation, due to defects in the technology itself or insufficient understanding of the technology, resulting in the development of Product performance and quality are poor.

The way to prevent this risk is to select the technology necessary for the project and conduct technical training for relevant personnel before applying the technology. First of all, do a good job in technical review at each stage, and use collective wisdom to ensure the feasibility of the technology used in the project and the correctness of the technical solution. Secondly, we must be cautious in using new technologies, proceed step by step, and try to use mature technical solutions to complete software development work. Third, strike a balance between technological innovation and technical risks, and do a good job in research and testing of innovative technologies. Various technologies used in the software project process need to be evaluated. Software project management must consider these factors and make reasonable trade-off decisions when formulating software development plans.

Managing Risks

When our company was first established, the company members were all ambitious young people. The management was biased towards younger people and did not have enough experience, and there was no experience in this new field. There are many templates for us to refer to, and we can only explore step by step. Management risks may affect the company's production and operation decisions and efficiency, and increase production costs.

I am very good at recruiting professional managers according to my own development status. At the same time, I will continue to improve my overall quality, enhance my ability to predict the market, and keep an eye on the dynamic direction of the market. We will also actively carry out personnel training, continue to learn, and improve ourselves. In addition, we will also draw on the excellent experience of some large companies in team building to strengthen our enterprise. Establish a sound internal control mechanism, clarify the responsibilities of each staff member, and strengthen supervision. Establishing a strong and comprehensive team of expert consultants will provide all-round guidance and consultation for the company's operations. A proactive talent introduction mechanism will also continuously enrich and sublimate the decision-making level of the company to reduce errors in decision-making. Minimize the types of business of the enterprise, compress the business process of the enterprise, use cooperation or outsourcing to transfer risks, and consciously transfer losses or loss-related consequences to other units or individuals ( Such as production outsourcing and channel establishment, etc.) to reduce the complexity and uncertainty of enterprise management. Enterprises use insurance to transfer the risks of enterprise personnel and property management.

Financial risks

At the beginning of the company's establishment, since everything is starting from scratch, it is inevitable that there will be a situation of insufficient capital turnover, which will lead to a business crisis.

On the one hand, we must actively develop business, obtain income, and increase capital turnover. On the other hand, we will try our best to save costs and reduce unnecessary consumption.

Facing the difficult situation of insufficient liquidity, it causes operating difficulties and triggers various crises. On the one hand, we will make financial plans to reduce bad debts and bad debts and increase the capital turnover rate. On the other hand, we will improve service quality, conduct adequate marketing, increase revenue, and strive to maximize profits.

Market risk

Since our company was first established, we had no model for market development and possible crises. At the same time, some criminals used pirated APPs to cause losses to customers. , leading to user misunderstanding.

Faced with this situation, we have to invite professional market development personnel to carry out market development work, stand from the customer's perspective, consider the interests of customers, gain the trust of customers, and obtain benefits for our marketing activities. business opportunities, and continue to innovate to provide quality services. Technology research and development and brand strategy are the two core businesses of the company. We will establish a forward-looking awareness, actively seek to seize new entry points in the market, continuously develop new products with characteristics, continue to lead in technology, establish technical barriers, and improve the company. competitiveness and enhance risk resistance.

Business risks

After the company is established, there will inevitably be pressure from competitors. As the public attention of APP increases, more and more people will pay attention to its advantages. , more and more competitors will join this industry.

In this regard, we will improve our service quality, enrich the company's technical content, expand our product development, do a good job in publicity, give back to customers through some activities, and strive for the most regular customers. Our marketing specialists will also actively carry out marketing activities and formulate different marketing strategies according to different situations. Utilizing a strong marketing mix and customer service to establish a high-profile, high-reputation, and high-loyalty brand image, our products originally have a large profit margin, which gives us a large room for price reduction. We will implement multi-level The price strategy will never reduce the quality to harm the interests of consumers and blindly cut prices to harm the interests of investors. Enterprises will ensure communication and mutual support with partner enterprises, introduce competition appropriately to improve the quality of partners, and plan to reserve alternative opportunities for cooperative units. In addition, management supervision and quality control should be strengthened.

User risks

Since the APP market is flooded with pirated software, APP users are very likely to download pirated software unintentionally and be harmed by pirated APP during use. Suffer losses. At this time, unknowing APP users may mistakenly point the finger at the operator or developer of the genuine APP.

Methods to deal with this risk usually include:

(1) Provide users with a way to verify genuine APP through technical means (such as MD5 code verification, etc.).

(2) Use by users in the website user agreement and APP user agreement.

(3) APP developers can provide the download link of the genuine APP in a conspicuous position on their official website.

(4) Prompt users to download the APP through official channels in a prominent position on the APP developer’s website and avoid downloading through unofficial channels such as third-party APP markets and forums.

(5) You can add a program to the APP to prompt the user to verify whether it is a genuine APP when starting it for the first time. Several things to note when starting an App business

Author: Mobile Internet Li Jianhua

Question: My undergraduate major is computer science, and I have been working in sales for a year and a half. Although I feel pretty good, I still feel I still want to make achievements in my profession. Now I want to set up a studio and make apps, but I really have no relevant experience. I have a dark mind and a passion for oil control. I feel that sharpening a knife does not stop chopping firewood, so I would like to ask if any seniors can explain it to me. Here are some of my more major questions. At what stage does the app have to be completed before it can apply for financing? What are the main profit models of the app? What are the main ways to promote the app?

Answer: After reading the question you asked, I roughly understand what you mean. One is that you want to start a business and make your own app, and the other is that you can use your ability to make apps to take on an outsourced job and increase the income of your own studio. It seems that you have thought very carefully. After all, it is difficult to start a business in the early stage. On the one hand, you have to develop and on the other hand, you have to survive. Therefore, if you want to not only survive, but also start a business, it is very safe to walk on two legs.

Now I will write down some of my personal suggestions on these issues.

At what stage can the App be completed before applying for financing?

For financing, the most perfect financing method is that the App has been launched and has a certain user scale. This is the best time to raise funds. Yes, I have been in contact with many investors. The only investment they can accept in the early stage is to have a team and a product, so this is the most perfect financing stage. This stage is about three months after the App is launched and promoted.

Of course, some entrepreneurial teams do not have so much funds, and financing takes a relatively long time, so many teams start financing in the first half of the year before the budget is almost spent. For people like you who are just starting a business, I suggest Start financing when you have an idea, and start a business while talking about financing. In this way, by the time your product is basically completed, the financing is basically negotiated, and it may have been completed. Of course, if you have enough capital to invest, you can build the product first, hold on to it first, and then raise financing after the product is formed. This depends on your own situation.

In addition, financing generally relies on personal connections. Many entrepreneurial teams’ angel investments come from their relatives and friends. On the one hand, these people will not put too much pressure on you and make it easier for you to put your thoughts into practice. All of them are used in products. On the other hand, there are not so many procedures, the relationship is relatively familiar, and the money will arrive quickly. This is the advice of many bosses. Another is to find some investors. At this time, you can get to know some investors through some investment platforms, and have more contacts and chats. This is relatively random, and it mainly depends on fate and people. Some investors are very rich, and if they like you, they may be willing to invest in you. These all depend on your connections.

What are the main profit models of App?

There are many profit models of App currently, I can list them for you. The first: Advertising model. This model is the same as the traditional website model. Revenue is obtained by selling traffic. The specific implementation form is to embed ads at the top or bottom of the App. The advertising billing forms are generally cpa, cpc, cpm, etc. form. The second type: Value-added services, which are similar to QQ’s Blue Diamond, Green Diamond and other services, charge your App users. Many basic App services may be free, but if users want to enjoy more in-depth services, they need to pay. Generally, it is charged according to the monthly fee or item fee. This depends on the specific functions of your App. Third: The e-commerce model means that you help merchants sell goods in the App and share the sales with the merchants. The fourth method: collect check-in fees from merchants. Some apps are platform-based and can charge platform fees from merchants. The fifth type: sales charges. Currently, many apps in the Apple Store earn income through sales. For example, an app costs 10 yuan or 20 yuan. Users will be charged for downloading. This depends on whether your app is attractive enough. Stronger. Of course, there are many other models. I think that as long as you have users, there will be no problem in making money.

What is the main way to promote App?

There are many ways to promote App. I will temporarily divide it into three channels: online channels, offline channels, and online promotion. Online channels: Coverage of major download markets, application stores, large platforms, and download stations. The first step in online promotion is to go online, which is the most basic. There is no need to spend money, only the maximum coverage, including: operator channel promotion, third-party stores, mobile phone manufacturer stores, points wall promotion, ranking promotion, social platform promotion, advertising platform, volume exchange promotion and many other methods. Offline promotion mainly includes: pre-installation by mobile phone manufacturers, parallel import flashing, licensed store flashing, local promotion, offline event promotion, etc. The third is online publicity, PR communication, event marketing, CEO exposure, product exposure, etc.

There is a lot of content in this area. For details, you can read an article I wrote "How to Promote a New App". You can search it on Baidu and also in the Dark Horse community.

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