Direction of Postgraduate Entrance Examination in Tourism Management and Service Education

The postgraduate entrance examination direction of tourism management and service education is aimed at the postgraduate professional direction in the field of tourism management and service education. With the vigorous development of tourism, there is an increasing demand for professionals in tourism management and service education, so this major has broad employment prospects and development space.

The postgraduate entrance examination direction of tourism management and service education mainly includes tourism management and tourism service education. Tourism management mainly studies the management and operation of tourism enterprises, including tourism planning, tourism marketing, tourism resource development and tourism project management. The direction of tourism service education mainly studies the education and training of tourism service, including tourism service quality management, tourism service skills training and tourism talent training.

The research content of postgraduate entrance examination for tourism management and service education covers all aspects of tourism management and service education, and cultivates students' comprehensive ability of tourism management and service education. In the course of study, students will receive theoretical education and practical education in tourism management and service education, including knowledge and skills in tourism policy, tourism market research, tourism product development, tourism enterprise management, tourism service skills, tourism education and teaching.

Graduate students majoring in tourism management and service education can engage in related work in tourism enterprises, tourism management institutions, tourism education institutions and other fields after graduation. For example, you can engage in the management, marketing, product development, project management and other aspects of tourism enterprises; Be able to engage in planning and policy research of tourism management institutions; You can also engage in teaching and training in tourism education institutions.

In a word, the postgraduate entrance examination direction of tourism management and service education is the professional direction of cultivating senior talents with comprehensive ability of tourism management and service education. This major has broad employment prospects and development space, and it is a hot and concerned major.