Large-scale concert planning project

Planning plan, investment plan

The xx Hakka Enclosed House Cultural Tourism Festival large-scale star concert has received enthusiastic attention from all walks of life in Ganzhou City and strong support from the Longnan County Party Committee and County Government. In terms of planning, we advocate the concept of "Hakka hometown, harmonious tourism, and wonderful interaction", and strive to achieve the purpose of the government setting up a stage, merchants singing, spreading Hakka culture, highlighting house tours, and enriching people's lives.

1. Concert positioning

*Traditional party mode, gathering a strong star lineup; adopting a shocking publicity offensive to seek multiple surprise returns. It brings a new and wonderful feeling to the company's brand promotion, allowing the company's brand to be moved and recalled together in the singing of stars, the passion of dancing, the screaming of fans, and the gorgeous stage lights!

2. Selling Points of the Concert

Selling Point 1: Handsome men and beautiful women, hosted by celebrities.

Liang Yongbin, a talented and capable handsome man, the host of CCTV's "Same Song" program, and the host of Phoenix TV's "Music Unlimited", will host the entire party.

Huang Hai, a gentle and beautiful beauty and one of the top ten announcers and hosts loved by Jiangxi TV viewers, was specially invited to host the entire party. Selling Point 2: Huge sums of money and a gathering of stars.

The Prince of Asian Love Songs - Zheng Yuan

The Prince of Roses - Tai Zhengxiao

Tibetan Songs - The Beautiful Scenery of Rong Zhongerjia's Music Circle - Wang Mu

I miss you so much - Asia's belvedere diva Ke Yimin

The youngest youth idol group in China and even Asia - Young Girls

The gags are hilarious - Northeastern Duoduo

Humorous and entertaining - Zhao Benshan imitation show

Wonderful dance skills and a new level of Chinese dance learning - Jingwumen

How big is the heart? The stage is as big as the dance team

Selling point three: elite planning and professional operation.

Hire an elite planning agency in Guangzhou to plan the entire evening party, and run it by an experienced professional cultural performance executive agency to ensure that the pre-performance and evening party will attract tens of millions of eyeballs, create a sensational effect, and ensure the excellence of the concert Market performance and commercial value enable cooperative merchants to achieve good advertising results.

Selling point four: Three-dimensional publicity and investment promotion are the best.

1. Ensure one-month-long three-dimensional publicity for the naming company and sponsors, throughout the entire evening before, during and after the party.

2. Launch all powerful media, self-printed leaflets, posters, and super large road signs covering the four counties of Longnan, Dingnan, Quannan, and Envelope.

3. The large-scale advertisement for the fence of Longxiang Plaza will be released half a month in advance.

4. Launch large-scale publicity vehicles, majestic drum teams, and model teams 10 days in advance to go deep into the four counties to promote the event.

5. Longxiang Plaza, Binjiang Plaza, Dingnan County, and Quannan County will set up large-scale publicity and ticketing centers 10 days in advance.

6. Longnan TV Station provides all-round publicity and reporting.

3. Organization of the party

1. Naming unit

One Category A sponsor. Currently recruiting investment.

2. Organizer

2 Category B sponsors. Currently recruiting investment.

3. Co-organizers

There are 5 Category C sponsors. Currently recruiting investment.

4. Sponsoring units

There are several Category D sponsors. Currently recruiting investment.

4. Promotion of the Gala

In order to ensure the success of this concert, the Gala will be fully promoted through TV, radio, outdoor, Internet and other publicity carriers. Promote it in all directions and from multiple angles, constantly inform the audience of the time, location, cast, sponsoring companies and other relevant information of the party, so as to expand the influence of this concert.

1. Television

Production of concert performance-related information and corporate or product information of naming units, organizers, and co-organizers, in Longnan, Dingnan, Quannan, Xinnan Fengsi County TV Station will broadcast the concert; 15 days before the concert, the concert will be introduced in detail through various news reports, celebrity photos, audio and video advertisements, graphic advertisements, A\B\C sponsor advertisements, etc. Performance previews, actors’ experience, sponsor brands and other related information will display the main body of the party and attract the audience’s attention.

2. Flyers

(1). Produce A3 color printed flyers for the concert, and promote them 20 days before the performance through additional newspapers, sweeping buildings and streets, etc. cover. In addition, at the party ticketing site, it was sent to the audience and passers-by, attracting the attention of all parties.

(2) Make an invitation letter, together with an A3 color printed leaflet, and mail it by letter to the heads of departments in Dingnan, Quannan, Xinfeng and Ganzhou City. Middle-level cadres of the Ganzhou department can also be sent. Please fill in your real name and receive it in person.

3. Outdoor

(1). Choose the anti-aircraft guns on Longxiang Avenue, the rainbow gate on Jinshui Avenue, the rainbow gate on Hongchang Bridge, and the large billboards on the Wojiang Shuangqiao Bridge in Binjiang Plaza, A large billboard of about 100 square meters was erected in Longxiang Plaza to publish information about the concert and three types of sponsors, A\B\C, creating a strong advertising atmosphere.

(2) Set up a stage in front of the self-made large billboards in Longnan County Binjiang Plaza and Longxiang Plaza, install audio and lighting equipment, set up celebrity advertisements, set up ticketing stations, organize live model shows, and awe-inspiring Gong and drum shows, dance performances and other show activities attract the public's attention and strengthen the promotion of the concert and sponsor brands. Set up inkjet advertising and ticketing stations in Dingnan and Quannan.

(3) Organize a model street show and a gong and drum street show on the main street of Longnan. At the back of the team, organizers organized people to carry concert-themed billboards and sponsor brand billboards, and finally followed slowly. Advertising float. Enhance public attention.

4. Network

Contact the "Longnan Hotline" website to establish a cooperative relationship, set up a special event performance announcement page on the website, and link various information and singers about this concert Archives, sponsor advertisements and other relevant information, and conduct online broadcast and archiving of the party.

5. Newspapers and periodicals

Open a full page "The xx Hakka Enclosed House Cultural Tourism Festival Large Star Concert" in "Gannan Daily" to announce the star lineup and details of the concert Sponsor list.

6. On-site

(1) At the party site - Longxiang Plaza, an advertising fence with a height of 3 meters and a width of 5 meters was erected to attract investment from Class D sponsors. The advertising release period is 10 days.

(2) Display the names of sponsors A/B/C on the theme background of the concert, and mention the names of sponsors A/B in the host's opening and closing words.

(3) Half an hour before the party starts, the A/B/C sponsors can provide audio and video advertising materials for playback.

5. Held place

Longxiang Plaza, Longnan County

6 . Held time

November 13, 2010 8 pm: 00-9：30

7. Party planning stage arrangement

1. Continuously use various information media to release a series of information advertisements.

2. The pre-heating stage of the concert: mainly organize naming, sponsoring companies and conduct preliminary communication and contact; inform a small range of concert-related matters.

3. Implement the naming and sponsoring companies and confirm the written cooperation agreement.

4. Post promotional posters for the concert in prosperous areas, residential areas and schools in the four counties (mainly Longnan).

5. Invite news media and leaders of naming and sponsoring companies to participate in the concert, and provide comprehensive and detailed explanations on relevant issues.

6. The actors and staff of the concert arrived one after another and had brief exchanges with the sponsoring companies to prepare for the concert.

7. Organize the main creative staff of the Hakka pop music concert and the leaders of the sponsoring companies to meet with the media.

8. Conduct a pre-conference rehearsal, and all singers and staff must arrive in time.

9. Post-editing of live concerts and mixed production of sponsor company advertisements; CD gifts; and follow-up interviews and reports for later news media.

8. On-site and post-publicity plan

1. On-site: In order to highlight the on-site atmosphere of the concert, balloons, curtains, lights, ribbons and other promotional items will be arranged to highlight the venue. Atmosphere; highlight the naming, sponsoring company's image and advertising; send small gifts such as light sticks to enhance the atmosphere of the scene; spread the sponsoring company's culture and the content of the party through the above publicity methods; the host of the party interacts with the audience at halftime;

2. Post-production: Edit the video of the party and burn company-related information and performance CDs, give multiple sets of collector's edition CDs to sponsoring companies, and conduct corresponding media and network promotions.