Reasons for promoting Lijiang

The reasons are as follows:

As a business card of Yunnan tourism, Lijiang has a unique charm, attracting countless people. Lijiang has the refreshing blue sky and white clouds; the white and sacred Jade Dragon Snow Mountain; the Dayan Ancient Town that has carried thousands of years of wind and rain; the Lugu Lake, which is like a fairyland on earth; and the magnificent first bay of the Yangtze River, etc. As a unique and charming Lijiang, this is just the scenery of Lijiang. Lijiang also has fascinating culture, such as the mysterious and interesting Dongba culture, the legendary Naxi ancient music, the dance of the Naxi people, the emerging bar street and the love affair. Lijiang et al. Whether it is the beautiful natural scenery or the unique legendary culture, they have laid a solid foundation for the development of Lijiang's cultural tourism industry.

Lijiang is the number one tourist resort city voted by Chinese people as the “Most Wanted Vacation Destination”. The number of tourists increased from 9 million in 2010 to 30 million in 2015, a growth rate far exceeding that of the whole country. On average, total tourism revenue is close to 50 billion yuan. Such huge tourist resources and strong economic value make Lijiang undoubtedly the representative of the national cultural tourism industry.