Select 52 campaign marketing plan.

52 is coming soon. Are you ready for the event marketing plan for 52? The following is the "Selected Marketing Plan for 52 Activities" compiled by me for your reference only. Welcome to read it. Selected marketing plan of 52 activities (1)

1. General idea

52 is a popular online Valentine's Day. Because modern people pay more and more attention to romantic feelings and feel that life needs a sense of ceremony, and businesses make great publicity and hype every year, 52 Valentine's Day has become one of the festivals that couples must pass. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "52" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as xx is one of the main commodities of Valentine's Day, it is suggested that the annual "xx Festival" for the xx market in shopping malls be started at 52, so as to promote the "Festival" and bring a good start to the Diamond Festival with the huge business opportunities of Valentine's Day.

II. Activity time

May X-May X

III. Store layout

In line with the theme of 52, it is suggested to build a magpie bridge in the shopping mall, and according to the legend that cowherd and weaver girl can be heard under the grapes, decorate the main entrance post with green plastic vines to create a strong romantic atmosphere for Valentine's Day.

IV. Event Planning

(1) Section xx

1. Theme

A century-old shop, a hundred years of harmony-Section ——xxx

[Theme Interpretation] The theme of this event is drawn up as "A century-old shop; A hundred years of harmony ",focusing on the xx market, with a clear positioning, highlights the most competitive brand reputation advantages of xx stores in xx shopping malls, and attracts target consumers with integrity and blessings.

2. Activity Planning

The XX Festival lasts from August to the "Eleventh" Golden Week, which is more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of 52 is the warm-up period of the diamond festival activities, which attracts consumers' attention to the diamond festival activities and promotes the next consumption.

the romantic start of XX Festival, and the seven dazzling gifts can be selected at will.

you can choose one of the seven kinds of discounts when you purchase xx products during the activity for a total of xx yuan.

xx yuan deduction voucher for bedding; Xx yuan deduction coupon for suit; Xx yuan deduction voucher for shoes; Women's xx yuan deduction coupon; X-fold card of clothing accessories; Huafu x fold card; Wedding photography x-fold card.

3. Exhibition creativity

Each brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with dried flowers and covered with a transparent glass cover, which highlights the classic models from many styles that make consumers picky, forming a romantic and beautiful effect under the matching of flowers, and forming an irresistible temptation for consumers. The unique display mode with proper lighting and background will surely attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1. Full-court theme activities

(1) Theme of the activities

Romantic 52, Lucky 52-52 romantic gifts worth more than 1 yuan, first come first served

(2) Event planning

52 items will be provided as gifts by the merchants in the store on Saturday and Sunday. According to the usual practice, all goods are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity if their cumulative consumption exceeds a certain amount. Choose one of 52 gifts, and those who meet the requirements first have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of not less than xx yuan. If the price of goods is generally high, it can be replaced by a xx yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Preparation of promotional materials

① Design and production of KT version

② Description of activity rules

④ Tables and chairs needed for the activity venue

2. Other promotional activities

(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the activity, a package will be given to crosstalk couples if the single ticket for Valentine's Day gifts is over xx yuan.

(2) Romantic Queqiao, love transmission-during the activity, if you buy a single ticket of a specified category of Valentine's Day gifts for over xx yuan, you can enjoy free ems express delivery in China to convey romantic feelings for lovers who live in two places apart. Selected marketing plan of 52 activities (II)

I. Activity form and theme

The activities are carried out in the form of separate meals in the hotel food court, highlighting the romantic and warm Valentine's Day atmosphere.

II. Specific arrangement of activities

1. Venue layout:

Before May 1th, the hotel food court will be arranged (green plants will be arranged between dining tables and aisles, the hotel POP flag will be posted, and the lighting configuration will be improved);

2. Advertising:

Ten posters will be produced by the public relations marketing department on May 1st and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street respectively.

3. Other Valentine's Day activities:

A. Dining starts at 17: 3.

b, the public relations marketing department will order 2 roses before the afternoon of May 19th.

4. Marketing method:

On-the-spot marketing method is adopted. Visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.

III. Recipe

(x yuan/every seven people)

Seven portions of Luo Songtang or corn cream soup

Seven portions of butter meal package

Seven portions of mandarin duck steak (steak with black pepper sauce/tomato sauce)

One portion of fruit platter

One portion of vegetable salad

One portion of red wine/coffee/black tea each.

note: guests can also order other dishes (including Chinese food) and choose by themselves. Selected 52 event marketing plan (3)

1. Activity subject:

52, online Valentine's Day

2. Activity time:

2xx May 17th-May 2th (Thursday to Sunday)

3. Activity content:

Activity 1: My lover-me. (except express and special offers. )

All customers born on May 2th will get a free Valentine's Day rose with their ID cards.

all customers who spend more than x yuan will be given a sweet valentine card and a rose.

flower ordering and delivery service.

during the activity, the flower counter will accept customers' ordering and sending flowers (limited to urban areas) to convey the deep feelings of fire on your behalf.

during the event, customers who need gift packaging can go to the main service desk on the first floor for free packaging with the shopping receipt.

Activity 2: Love Tanabata, Romantic Gifts-Chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the wearing goods with a cumulative total of xx yuan on the same day (the supermarket does not discount the single ticket for X yuan). (with the shopping receipt, pick up the caries at the 1F main service desk)

activity 3: 52 is affectionate, and the keepsake is affectionate

1. Jewelry category: gold x yuan/gram, platinum pt 95: x yuan/gram. X-fold for silver ornaments, X-fold for jade counters, X-fold for good luck diamond ornaments, X-fold for xx brand gold, and X-fold for diamond ornaments.

2. Watch category:

During the event, high-end watches will be given a xx discount, and a Geya series women's watch will be presented (worth X yuan).

cartoon watches and headgear are 3% off.

3. Cosmetics: 1% discount for xx audience (except special products). Xx sunscreen series is 15% off, xx series is 2% off, and xx series is 1% off.

4. Run-up at the beginning of the school year, articles about caring for students ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: X-fold discount on luggage, many discounts on cultural and sports goods and daily necessities ...

5. Happy Valentine's Day on Tanabata, supermarket specials snapped up

peanut oil xx yuan/barrel, half price on bread, delicious mouth, golden baskets and other cooked food.