Three model articles of TV column planning book

Do you like watching TV? What kind of TV programs do you like? The following is a demonstration text of TV programs, for your reference.

Model text of TV column planning book 1

Background analysis:

At present, there are great differences in people's travel motivation, value orientation and consumption ability, the tourism market is gradually developing into segmentation, and the audience demand of TV tourism festivals is also showing a trend of personalization and diversification. In the growing tourism army, more and more people are eager to know more about tourism information. Many TV stations have set up travel programs, and even some cities have actively launched travel channels. However, most domestic TV tourism programs still take a comprehensive and popular route, which is oriented to more target audiences and lacks a clear positioning of their own content, form, style and function. In order to attract as many viewers as possible, some programs have made a "hodgepodge": they should not only reflect the entertainment elements, but also dig deep into folk customs, archaeology and religious culture, and also report the latest tourism information. On the surface, it seems to be all-inclusive, but the limited program time, too much information and jumble can only make the audience indigestion, and the focus is not prominent, resulting in chaotic program positioning, unsatisfactory ratings, and even some programs are unsustainable. But in the future society, with the continuous improvement of people's living standards, spiritual life will become more abundant, and people's enthusiasm for tourism will only get higher and higher.

Planning purpose:

Hunan Satellite TV takes "happiness" as its communication concept, and it has blown a happy wind all over the country. With the improvement of people's cultural level, vulgar entertainment culture will be rejected more and more, and more programs with connotation and cultural connotation will receive more attention. Based on the concept of "Happy China", it is very important to establish a brand image with a cultural tourism program, because tourism will become a very important part of people's lives in the future, and the supply of cultural nutrients is also indispensable for Hunan Satellite TV. This will be a win-win plan. Adding fresh and lively elements to the seemingly serious program theme will make the program more enjoyable and inspire the audience.

I. Column Name: Pilgrimage Journey

Column slogan: listen to your inner voice?

Second, the program form: "Pilgrimage Journey" is an outdoor tourism program. The whole process of location recording is presented in the form of location host and guest interaction.

Third, column positioning:

① Functional orientation: Hajj will highlight the service, guidance and guiding role of TV media, that is, serving the public, guiding people's lives, spreading advanced ideas and concepts, and guiding people to live reasonably and correctly, thus playing the role of communicating society and transmitting information.

② Content Orientation: Pilgrimage is a professional tourism program, and tourist attractions will be selected around "pilgrimage sites". Each program will be a brand-new spiritual journey, adding a purifier to people's secular life, so that people can listen to their inner voices.

First, introduce the pilgrimage site;

B, the guests show you the hardships of the road with personal experience;

Introduce the beautiful local scenery and cultural landscape;

D, dialogue with the local people who are respected and admired;

E, looking for local shops or restaurants to relax and enjoy.

③ Audience positioning:

A, people who love to travel, like to be on the road, have humanistic feelings, have beliefs, have a certain knowledge background, and have infinite expectations for life;

B, because the invited guests may be familiar celebrities or popular idols, they will also attract the attention of some young people;

Fourth, the purpose of the column:

Column setting should adhere to the principle of "three closeness". Everything is for people's needs, focusing on the closeness and guidance of columns on the basis of innovation, change and practicality. Understand what people are thinking, what they need and what they want, and always take "three closeness" as the standard to test the success of the column.

Verb (abbreviation for verb) Overview of chromatographic column:

① Time: once a week, with a column of 70 minutes. (Including ten-minute advertisement, eight-minute commercial advertisement and two-minute public service advertisement)

Broadcast time: I hope the broadcast time is between 10 and10 on Saturday or Sunday night. This time period is called the second prime time, and the main audience is middle and high-end people, which helps to attract high-end advertisements. At the same time, young viewers will continue to pay attention to TV programs during this period, which is conducive to the improvement of ratings.

(2) Basic form: the whole process of location recording and broadcasting, and the host interacts with the guests. Show all kinds of wonderful pilgrimages in the form of personal experiences of the host and guests.

③ Features:

(1) Appreciation: Tourism programs should start from the content and perspective, and try to show the audience beautiful pictures. It is not enough to shoot beautiful pictures, but also to use commentary and soundtrack appropriately, pay attention to the beauty of words and sound effects, and achieve a blend of poetry and painting. Let people see it and leave a aftertaste.

(2) Knowledge: It includes both natural local knowledge and humanistic knowledge. Tourism resources include two aspects, one is magnificent natural landscape, and the other is splendid human civilization. The former is the carrier and the latter is the soul of developing tourism. Pilgrimage pays more attention to humanistic spirit, which is a reflection and experience of life and a washing of the soul.

(3) Interest: Adding some interesting people and things to the program will greatly improve the interest of tourism festivals.

(4) Specificity: Overcome the homogenization of content and attract the audience with distinctive features, novel content and novel expression. Previous tourist programs either introduced some tourist attractions in this province or took star guests to eat and drink everywhere, while tourist programs with humanistic feelings and depth like pilgrimage rarely brought star guests, especially to let the audience see that the guests, like ordinary people, have the spirit of exploration and a pious heart, and * * * experienced the hardships and tribulations of the journey and finally completed the pilgrimage. This is a very special form.

(5) Guidance: At present, more and more people have the idea of pilgrimage. They need a specific, detailed and life-oriented strategy to guide them. A pilgrimage can play a guiding role for them, give them some reference for their journey, give them some suggestions for their journey, and achieve the best results.

(6) interactivity; Integrate into the Internet, do a real-time update and an interactive activity on blogs and Weibo, select some travel enthusiasts from the Internet to participate in the program, and set foot in The Way with our hosts and guests.

(7) Professionalism: In order to win the praise of the audience, the current tourism programs must be professional, diversified, layered and differentiated. The positioning of pilgrimage is very clear, and the selected recording location is related to the theme of pilgrimage, which is no longer a hodgepodge of tourism festivals in the past.

④ Style: The overall style of the program is natural, mysterious and smooth, and the program will take different forms according to different journeys. The purpose is to make the program exquisite, give it beauty, give it life and strength, inspire people and make them want to move.

Six, column packaging:

Opening and closing: made by professionals, highlighting the charming scenery and humanistic feelings along the way. Slogan: pilgrimage, listen to the call of the soul?

Dress for the guest and the host: On the way, I put on some professional outdoor clothes and local clothes with local characteristics. It is best to contact several brands to sponsor the host's clothing. You can make a soft advertisement, a LOGO in enlarger lens, or put a manufacturer-sponsored advertisement at the beginning or end of the program.

Seven, the core selling point of the column, to attract the audience:

① Personalization of form: Many times, TV travel programs only show the beauty after the arrival of the journey, but in fact, in the process of traveling, the journey itself is more attractive. The interaction between the host, guests and travel enthusiasts, the mutual help during the journey, and some interesting things that happened together will all become the intersection of attracting the attention of the audience, which is also a relatively novel form of travel programs.

② Selection and design of the journey: This is the core competitiveness of the program. Choosing a good destination, experiencing a wonderful journey and going to a desirable place are the keys to attracting the audience. This part needs careful selection and design, and the positioning of the column itself has already decided the destination for everyone. Every pilgrimage site is mysterious and charming, such as Medog, Gongga Snow Mountain, Nepal, India and so on?

(3) The popularity of stars: Star guests are no longer brilliant in the program, but full of faith like ordinary people. They go through hardships on the road and seek inner peace and joy of arrival, which can let the audience see the more real and close side of the stars and win more ratings and advertising revenue for the program.

Eight, the composition of the creative staff: people are the subjective and dynamic resources for the operation of the column, and doing the column has considerable requirements for the personal responsibility of TV practitioners and the overall quality of the team. This column is suitable for 10~ 15 people, and is divided into two teams: producer, producer, host, director, camera, lighting and auxiliary personnel.

(1) Producer: the person in charge of the column.

(2) Producer: mainly responsible for column selection and overall planning.

(3) Director and host (participation): topic selection, content, form, guest selection, contact with Taiwan Province, etc. The director and the host are the specific persons in charge of the column. Report column content, topic selection, guests and other related information. The director is responsible for writing commentary, grasping the rhythm of the column and acting as a bridge.

(4) Moderator: Male, young, lively, with the spirit of exploration, with a certain geographical knowledge background and cultural background, the overall grasp of the program should be smooth.

(5) Camera, lighting and auxiliary personnel: Due to the difficult roads and arduous shooting tasks on location, the requirements for camera shooting are very high. Because tourism programs attach great importance to appreciation, and because lighting plays an extremely critical role in the appreciation of works, lighting work is particularly important. Other support staff will complete a series of work such as liaison and logistics under the guidance of other staff.

Nine, work steps:

1 program flow: title? What is the destination of the tour? Guest introduction? Stories from the trip? Some activities after arriving at the destination? Talk to respected and admired locals? Looking for a local specialty store or restaurant to relax and enjoy? Warm up the next program? The end of a movie or TV series.

(2) The first three periods are the running-in period among the staff, and then the columns will be fine-tuned according to the audience ratings, and the income-generating steps will be gradually started after the eighth period.

X. Operating income column:

At the beginning of the establishment of the 1. column, the advertising department of this site can designate an advertising company to act as its agent. After the column has a certain strength (economic and social benefits), it can bid for the advertising time in the column in the market according to the actual situation;

2. Marry with related enterprises, implant advertisements in columns, and do soft advertisements, but not too much, so as to achieve the opposite effect. You can learn from the expanding way of CCTV5 host's clothing LOGO, not deliberately artificial, and highlight the advertising brand;

3. To implement the strategy of "personalized and high-quality columns", we should not only do a good job in columns, but also adjust column structure and integrate column resources, so as to obtain as many income-generating resources as possible in a limited column period and attract advertisers' advertising investment. For example, column special broadcast, sponsored broadcast, title column and time slot advertisement, etc. To increase advertising revenue through channel and column brand image, column brand management should have strong innovation ability, and the goal of innovation is to form its own style, strengthen brand image and work hard on content. Only by constantly improving the quality of content can new columns become new brands.

Model essay on TV column planning book II

First, the understanding of today's television media environment

1, the content of variety shows is becoming more and more vulgar, from the whole person style to the gossip style. In order to attract viewers, TV programs have to exchange the unit content of dog blood for ratings.

2. The forms of TV reality shows are more and more diverse, and they are sought after by the audience.

Second, the premise description

Although the environment of TV media makes many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for the whole family to watch. In addition, "Radio and Television Market Research" also pointed out that from the data of ratings, the ratings of programs rated as excellent are not necessarily lower than those of bad programs named. Therefore, the production of the program, there is no need to sprint ratings and bloody material.

This project hopes to propose a reality show that the whole family can watch, a show that parents and children can watch together, just as the Audience Supervision Media Association said.

Third, the source of creativity.

Japanese TV programs often have many programs to help fulfill dreams and tasks, or to recruit stars.

The working conditions of the younger generation in China are deteriorating day by day, and college students' adventure island forces young people to collectively lose their dreams and the courage to surrender to reality. In fact, many young people and college students have many dreams, some of which are childhood dreams, and some of which are accumulated with the growth of age. Whether these dreams are unrealistic or not, we can see that these young people are working hard for their dreams.

Fourth, creative TV program planning case

(1) program name: Mary's dream record

Super Mary is the earliest electric toy. The characteristics of electric toys are: it will make players constantly want to break through and complete their dreams. Because this program encourages young people to find their lost dreams, it is named "Mary's Dream" after this early electric toy. Even better, if the program names are read together, they are just homophonic with American movie star Marilyn Monroe, which is very catchy and pleasing to the eye in the communication process.

(2) the purpose of the program

The purpose of this project is to present a program, give young people a chance to realize their dreams, and let people know that some dreams are not so easy to realize. In this process, you need to work hard or suffer setbacks. Young Li looks for his lost dream and knows if it suits him. In addition, I hope this program can encourage young people to find their lost dreams, and also get the support and encouragement from the audience and the whole society.

(3) Program form

It is broadcast once a week, and the number of episodes of each project will be based on the professional nature and calculation of different projects.

1. Introduce the people, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. Present the whole process of student training.

4. When the program reaches a certain paragraph, return to the program site, let the host and special guests discuss the performance of the participants, and also let the audience relax.

(4) Audience scope

The program has a wide audience, and people who like to pursue dreams or watch others pursue dreams are the audience of this program regardless of gender and age.

(5) the way of appeal

Field shooting, true story, and at the same time, in a warm, touching and humorous way, has educational significance and is provided to the audience watching the program. In the course of the program, we should insert some episodes or set up some small links to cause a climax.

(6) Program broadcast time.

It is broadcast at eight o'clock every Sunday evening.

(VII) Program length

Total length; 90 minutes

(viii) Expected effect

Short-term goal: let the audience know the true nature of many jobs.

Mid-term goal: lead the audience to understand the hardships of these jobs, as well as the strength and training necessary to invest in these jobs, and then understand whether they are suitable for this industry from the in-depth understanding of the work. Long-term goal: to drive all people in the whole society to find lost dreams.

(9) Performance Outline: Take the first issue as an example (dream of becoming a news anchor)

The first paragraph: introduce the content of this program.

The news department of the TV station that actually cooperates with the program shoots the films of the anchor's day's work and street visits, including introducing the work content, nature, workplace environment, market demand, social status, required conditions and expertise of the news anchor.

The second paragraph: introduce the finalists who participated in the program planning theme.

What are the applicants for "Dream of becoming a news anchor", including background information, education, experience, number of participants, ratio of male to female and so on. Production units and cooperative TV stations screen them and select suitable personnel to enter the shortlist.

The third paragraph: fully report the training process of the finalists, and report the whole training process in the news department of the cooperative TV station after being shortlisted as a news anchor by means of live shooting and real story, including the practice of pronunciation and articulation, the practice of broadcasting skills, the practice of rewriting press releases, the practice of sng online broadcasting and so on.

The fourth paragraph: Dream of taking off

After all the screening test participants, the program will immediately arrange the selected news anchor to serve as a news broadcast for one day.

Paragraph 5:

When the program reaches a certain paragraph, return to the scene and let the host and special guests comment on the performance of these news anchors, and finally choose the best one.

(10) supporting facilities

1, TV media advertising: Before the program starts, a large number of circular advertisements are carried out in the form of rolling broadcast on TV channels to attract the audience's interest in an eye-catching way.

2. Print media: Strengthen cooperation with various print media.

3. Online media: Make full use of the powerful resources and contacts of the network and strengthen cooperation with major portals.

Model essay on TV column planning Volume III

First, background analysis:

With the development of urban modernization, citizens' requirements for urban environment are getting higher and higher, which increases the workload of sanitation workers to some extent. At the same time, the increasing fast lane and traffic volume, as well as many people littering in the fast lane, have increased the risk factor of sanitation workers' operations. On the one hand, it is an unshirkable duty, on the other hand, it is an unpredictable danger. How to ensure the personal safety of the "urban beautician" caught in it? Recently, a sanitation worker was hit in Ningbo section of expressway, Zhengzhou City, which once again attracted people's attention to this special group of sanitation workers and sounded the alarm for their work safety.

Second, the target audience:

The news perspective focuses on the important news around the people, the content of which is the main issue that people in society are generally concerned about, and the starting point is the absolute people's livelihood. With a great sense of social responsibility, the news perspective turns its target to every corner of social life, showing extensive humanistic care. Here, there are no formatted official documents of a country's leaders visiting a country, and there are no trivial details about their parents. There is a lot of social progress, people's sufferings and national character.

As a column of news topic, News Perspective's core competitiveness lies in its interpretation of news. As teacher Yu Dan said, what we lack in this era is not news, but the interpretation of news. News is no longer exclusive, and interpretation can be completely personalized. Therefore, the "news perspective" faces ordinary people and has the characteristics of simplicity and closeness to the people.

Third, the column name:

News perspective

Four. Title of this issue:

"Cleaners are repeatedly hit by" safety umbrellas ". Who will support them? "

Verb (abbreviation for verb) plans to locate:

Under the background of rapid economic development in China, hot and difficult issues emerge one after another, and the government's countermeasures are also introduced one after another. News Perspective is an in-depth news commentary program launched under this background, and it is timely to seize the opportunity of public opinion. In-depth analysis of the most noteworthy news events of the day or in the near future, and be a news pioneer in the "viewpoint era".

News Perspective will select the latest, hottest and fastest news topics of the day or in the near future from large-scale topics such as current affairs policies, public issues and emergencies, restore the whole news, interpret the truth of the incident, and pursue the accuracy, purity and sharpness of news programs.

VI. Purpose of the plan:

Analyze social hot issues and find practical solutions.

Seven, program content:

Recently, we learned that the incidents of cleaners being hit are endless, and there are also many car accidents. What causes sanitation workers to become ghosts under the car? How should society build a safety barrier for sanitation workers?

Eight. Program flow

1. Preparation of topic selection: the reporter (or writer) of this column will discuss the choice with the special guests. On the day of topic broadcast, invited guests, hosts and journalists should have special communication and discussion.

2. Other preparations: Before the live broadcast of the program 10 minutes, the host and invited guests (including news commentators) should enter the studio to make final synthesis preparations, discuss details and adjust their mentality.

3. synthesis: the opening picture is the title of a column or an advertisement, and then the host first leads to the topic of "cleaners have been hit repeatedly, who will hold up the safety umbrella" with positive pictures. If there is a short video introduction of the topic, it will be inserted. Then I will take you to see the documentary related to this program, and then turn to the special guest (current affairs commentator) to talk about the topic. In the process of dialogue, it is necessary to properly introduce the audience's response (the audience's response comes from the telephone connection, and then it is displayed in the computer of the studio host after being input by the editor), and finally go to the studio, the host's dialogue, the summary of the program, and the preview of the next program. Under normal circumstances, the news studio is for two people to talk, and special guests can be added when necessary. The studio needs three cameras.

Nine, the program structure:

1, host lead: Hello, everyone, welcome to this news perspective. We all know that cleaners are called "urban beauticians", but recently we have repeatedly heard that cleaners have been beaten. What causes cleaners to repeatedly become ghosts under cars? Who will ensure the safety of the cleaners? In this programme, we will discuss this phenomenon in depth.

2. Guest appearance: Guest appearance should give people a mysterious and grand feeling and create a suspense for the audience (different guests should have different appearance atmosphere, mainly for celebrities, but for some criminals, it can be changed according to different situations).

3. The appearance of the host: The host's style should be coordinated with the guests, giving people a comfortable and cordial feeling and talking about his own views on this matter.

4. Watch the documentary: The host mentioned watching the documentary. This documentary was shot by our staff.

At the beginning of the program (1), the documentary we shot was broadcast, which recorded the pictures of Zhengzhou cleaners being beaten in the past two years.

(2) First of all, our interview started with the cleaners on the road, and asked them to talk about the reasons why so many colleagues were hit and whether they had safety protection.

(3) Then turn to the opinions of the nearby people on the frequent bumping of cleaners, and whether to throw the garbage into the dustbin as required at ordinary times, instead of throwing it in the fast lane or the middle of the road.

(4) Then interview the Ministry of Communications to find out whether their penalties for drivers who violate the rules and do not obey the traffic order and drunk drivers are in place.

5. Transfer the scene: the host talks with the guests.

6, host string: let the host connect the outfield with a unique style, let us know more people's views and discuss the problem in depth.

7. Final conclusion and preview of the next program.

X. plan requirements:

This topic uses montage technique to attract the audience's attention by flashing various lights and changing colors of various IT and electronic products, creating a visual tracking effect, which lasts about 15 seconds. Songs should be changed according to different scenes to prevent people from hearing fatigue. The host should have a unique style, be rigorous, atmospheric and witty, and be encouraged to interact with the audience outside the venue. Interviewers should interview guests in different forms and ways. We made an in-depth discussion on the choice of guests and the psychological needs of the audience, trying to attract the audience in content arrangement and material selection, and also made an in-depth discussion on how to incite the most delicate feelings of the guests. Interview questions should be diverse and novel. The overall style of the program is serious, the program will take different forms according to actual needs, and the host's clothing is calm and dignified. Guest clothing, clothing suitable for the guest's identity can be.

XI。 Staffing:

1. Moderator: One person in the studio is responsible for hosting.

2. Director; one person

3. Photography: Two people are responsible for documentary shooting.

4. Writing: One person is responsible for the host's manuscript and interview questions. And some comments, planning manuscripts, etc.

5. Off-site interview: one person is responsible.

Twelve. Project feasibility prediction:

In view of the social phenomenon that cleaners are often killed at work, many people are concerned about how to protect the safety of cleaners and reduce the accidents of sanitation workers, especially our country is very concerned about the status quo of vulnerable groups. If we take this as a topic, it will definitely arouse great repercussions, and many people will pay attention to this issue, so that everyone will pay attention to our program.

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