Should study tours stop?

With the intervention of a large number of for-profit organizations, many research projects in the name of "study camps" and "summer camps" have appeared chaos, such as the quality of research courses is inconsistent with advertising, the qualifications of research institutions are lacking, and the safety of students cannot be guaranteed.

Hiking in the desert, exploring northern Xinjiang and visiting famous overseas schools ... In recent years, various "high-altitude" study tours have become popular in primary and secondary schools in summer. Many parents spend a lot of money to enroll in "Wan Li Road" just to let their children leave home and broaden their horizons. However, there are also many problems behind some high-priced study tours.

The "in-depth experience" promoted in the advertisement has become a cursory tour, taking photos and punching cards, and "domestic teachers lead the team all the way" has become "part-time students and overseas tour guides". In such a research project, children feel a new form of "fast food trip" rather than a strong cultural atmosphere, not to mention "entertaining" and setting life goals.

China's "Tourism Law" clearly stipulates that the information released by travel agencies to attract and organize tourists must be true and accurate, and no false propaganda is allowed to mislead tourists. According to the Advertising Law, an advertisement that deceives or misleads consumers with false or misleading contents constitutes a false advertisement.

To some extent, some research projects are suspected of false propaganda, infringing on the legitimate rights and interests of consumers, and even more suspected of unfair competition. Not only that, some research projects' negligence of security obligations will also violate the Tourism Law and other laws and regulations. Parents and children spend a lot of money to learn physical objects, but also worry, which will not only damage personal and property rights, but also affect the long-term prosperity of the research market.

As a new format of educational consumption, research travel is different from ordinary tourism projects, and it has more "educational" gold content, so it is understandable to charge higher fees. However, this kind of "advanced" advertisement and high cost should have high-quality service and guarantee, and children should be allowed to study safely in middle schools and schools, instead of wearing a vest under the banner of research.

If the research travel project wants to develop in the long run, it must strengthen the industry norms. On the one hand, relevant institutions should strengthen supervision and self-discipline. We must strictly abide by relevant laws and regulations, seek truth from facts, and standardize publicity. No matter how fancy the advertising interface is, we can't help the bad reviews from consumers. Word-of-mouth gained from excellent service is the best publicity.

Relevant institutions should carefully plan a reasonable itinerary for different research resources, actively introduce teaching units and guide the content of research projects. Do a good job in service guarantee after the trip and protect consumers' right to know.

And since it is a "group member", it should bear the obligation of security for parents and children. China's Tourism Law clearly stipulates that tour operators have the obligation to ensure the safety of tourists.