Brief introduction of the 12th China Yangtze Three Gorges International Tourism Festival.

1, the opening ceremony of the 12th China Three Gorges International Tourism Festival.

According to the master plan of the 12th China Three Gorges International Tourism Festival, the opening ceremony and large-scale performances of music, poetry and painting will be held on 20211kloc-0/4.

_ Activity Theme Magnificent Yangtze River Poetry and Painting Yichang

_ Time and place

Time: 202 1 year 1 month 65438+4.

Venue: Yichang Olympic Sports Center Gymnasium

2. The premiere of the indoor cultural travel performance "Yichang Story"

_ Keywords

Zhaojun, Qu Yuan's hometown, is a world-famous tourist city.

_ repertoire positioning

Yichang's first cultural tourism performance works explore the integrated development of cultural tourism, meet the cultural needs of the masses, build a cultural tourism performance brand and promote the development of cultural tourism.

_ Features of the Collection

Combining the theme, region and era, it integrates various art forms such as song and dance, acrobatics and drama to meet the aesthetic needs of the audience.

_ Time and place

Time: 202 1 year 1 month19th.

Venue: Wuyi Theatre

3. China Three Gorges Tourism Promotion Conference

4. Selection of the most beautiful inn in Yichang, Three Gorges

In order to further innovate and enrich tourism formats and products, explore tourist inns with folk customs, cultural heritage and distinctive features in our city, promote the upgrading of tourist inns in our city, and constantly develop into standardization, characteristics and quality, it is decided to carry out the selection of the most beautiful inns in Yichang, Three Gorges in the city.

_ Activity time

202 1 July-1 1 month

5. The excellent "Drama" and "Literary Travel Drama" and "Yichang" were performed to benefit the people.

With the theme of "Poem Traveling to Yichang", we should closely match the resource advantages of Yichang Scenic Area, dig deep into the regional cultural elements of Yichang, carefully create cultural tourism performance products, fully display the beauty of Yichang's mountains and rivers, and highlight the cultural charm of Yichang.

6. Meeting of rotating chairmen of Hubei-Chongqing tourism cooperation in the Three Gorges region of the Yangtze River

_ Meeting time

202 1 10 15.

_ Conference theme

* * * Work together to create the best destination for inland river cruise tourism in the world.

7. Cultural Tourism Marketing Cooperation Fair

8. "Shake" to see a series of cultural tourism marketing activities such as Yichang

_ Activity time

202 1 June to September

_ Activity theme

Seeing Yichang with the Three Gorges "Shaking"

By organizing the short video challenge of "Drunk Three Gorges Shake to See Yichang", we will strengthen cooperation with Tik Tok platform, and vigorously publicize and promote Yichang's high-quality cultural tourism products by means of shaking short videos, so as to improve the attention and reputation of Yichang's city brand image.

9. Carry out a series of publicity and promotion activities of "Follow the high-speed train to Yichang"

_ Activity time: 20265438+May 0-65438+February

10, large-scale performance of music and dance poems and paintings benefiting the people

_ theme of the party

"Just Look at the Yangtze River" —— Huimin Performance at the Opening Ceremony of the 12th China Three Gorges International Tourism Festival.

_ time

202 1 10 14.

1 1, "Beautiful Yichang" Yichang Folk Arts and Crafts Exhibition

Folk handicrafts are an important part of regional cultural tourism products. There are many kinds of folk arts and crafts works in Yichang, and their works have distinct regional cultural characteristics of the Three Gorges. In order to carry forward Chinese traditional culture, protect intangible cultural heritage, show the unique charm of Yichang folk arts and crafts, and add regional cultural connotation to the 12th China Three Gorges International Tourism Festival, the "Beautiful Yichang-Yichang Folk Arts and Crafts Exhibition" was specially held.

_ Purpose of the activity

Highlight the characteristics of Yichang, highlight the spirit of artisans, gather folk forces, and show contemporary splendor.

_ Activity time

September 202 1 to June 10

_ Exhibition venue

Yichang art museum

12, collecting and creating Yichang city image propaganda song "Yichang"

By organizing a professional team to create and promote the series of activities of Yichang city image song "Yichang", the original works of the song "Yichang" series will be deeply rooted in people's hearts, go to the whole country and the world, and further enhance Yichang's city visibility and reputation.

13, 9th Changjiang Piano Music Festival

14, 8th Hubei Yichang Citrus Festival

15, Piano Concert of Three Gorges Dam

16, Three Gorges Food Night Market Festival

17, Investment Expo

_ Activity time

202 1 10 14.

_ Activity content

Publicity and promotion of Yichang's cultural tourism and business environment;

Invite a group of businessmen who are talking about key projects and key enterprises to visit and negotiate;

Sign a number of high-quality industrial projects and cultural tourism projects;

Introduce key parks, leading industrial chains and investment projects.

18, Yitai Economic and Trade Exchange and Investigation Fair

_ time: 202 1 year1October 14-16.

_ Main contents

Publicity and promotion of Yichang's cultural tourism and business environment;

Promote key projects in Yichang and conduct project negotiations;

Inspect Yichang High-tech Zone, Three Gorges Taiwanese Industrial Park and key Taiwan-funded enterprises;

Visit the Three Gorges Dam.

19, lawn concert of "Vibrant Yichang New Youth"

20. "Poetry and painting in Yichang are famous in the world"-the editor-in-chief of the national party media watched Yichang activities.

_ Activity time

202 1 10 14 to 17, ***4 days.

_ scale of activities

The number of on-site participants is insufficient 120. At the same time, about 60 people were invited to attend the meeting online, participate in on-site activities in a timely manner, and release interviews on related topics.

_ Activity theme

Yichang Petrochemical Company is famous in the world.

2 1, the establishment of "Yijing Jingen" all-media news alliance and Yichang tourism promotion activities

Yichang is one of the core areas of western Hubei tourism circle, and it is inextricably linked with surrounding Jingzhou, Jingmen and Enshi in humanities, history, economy and tourism. Tourism cooperation between the four places has broad prospects and strong momentum. The holding of Yichang tourism promotion activities of "Yijing Jingen" all-media alliance is not only conducive to deepening the integration of cultural tourism in the four places, but also enables the citizens of other three places to have a deeper and broader understanding of Yichang tourism. The Three Gorges Branch of Hubei Daily Media Group will make full use of the influence of the provincial party newspaper group in Jingen Yijing, give full play to the coverage of all media platforms in the four places, further highlight Yichang's role as the core engine in the "Yijing Jingen" urban agglomeration, and create a media precedent for tourism industry cooperation between the four places.

22. The 13th China Camping Tourism Forum and the Inauguration Ceremony of Class C road trip RV Campsite Club in China.

_ Time and place

Time: 202 1 year1October 14- 16 days.

Venue: 809 Micro Resort Town, Three Gorges International RV Campsite.

_ Main contents of the activity

1. Opening ceremony of the 13th China Camping Tourism Forum;

2. Keynote speech at the 13th China Camping Tourism Forum;

3. Summit dialogue "Building a high-quality RV camping tour";

4. Signed "Yichang * * * Knowledge";

5. The establishment and flag-raising ceremony of the national C-class self-driving RV camp club;

6. Class C camp communication meeting.

23, 202 1 zhaojun cultural tourism activities

_ Activity theme

Carry forward Zhaojun culture, promote national unity and develop beautiful economy

_ Time, place and name of the activity

202 1 10 held 202 1 zhaojun cultural tourism activity in xingshan county, Yichang city, Hubei province.

_ Activity content

"202 1 Zhaojun Special Evening for Cultural Tourism Activities"

"Re-taking Zhaojun Road" Tourism Cooperation Signing Start

Hold the annual meeting of Zhaojun Cultural Tourism Alliance

Hold Zhaojun Series Creative Product Competition

24. Design Grand Prix of Villagers Hostel in Yichang Township, Three Gorges

_ competition purpose

In order to effectively link up and fully promote the implementation of the rural revitalization strategy, welcome the arrival of the 350 high-speed rail era, help the high-quality development of Xingshan economy, attract outstanding national design teams and design talents to pay attention to and support Xingshan homestay industry, and build a number of outstanding network-famous people's hostels and concentrated high-end residential groups in Xingshan County as soon as possible, forming models and demonstrations from point to area, and comprehensively enhancing the influence and popularity of "Zhaojun Hometown Meixingshan". It is planned to hold the Three Gorges Yichang Rural Residential Design Grand Prix in Xingshan County.

_ Competition theme

B&B empowers rural design to create value.

_ Competition time

202 1 August-10/October

25. "Yichang is the most unforgettable" Three Gorges Intangible Culture Week

_ Activity time

Draft 20211012-17.

_ Location: Lane, Three Gorges, URD, Jiangnan, Dianjun District

_ Activity content

"Yichang's Most Unforgettable" Three Gorges Intangible Heritage Tourism Week and Launching Ceremony of Three Gorges Intangible Heritage Alley

I went to Yichang to visit the intangible cultural heritage tourism market.

"Yichang is a special place" immersive performance show

"Growing up in Yichang" non-legacy story meeting

The "Yichang's most unforgettable" non-legacy concert was held at the closing ceremony of the Three Gorges Non-legacy Tourism Week.