Traditional Culture Encyclopedia - Travel guide - Baiguoyuan Oriental Red Apple Producing Area

Baiguoyuan Oriental Red Apple Producing Area

Baiguoyuan Oriental Red Apple is produced in Xuzhou, which is located at the intersection of Sanhuan South Road, No.14 National Road and Yujing Road, with a large comprehensive community Sushang Yujingwan in the south and Xuzhou International Convention and Exhibition Center in the east, echoing Huaihai Food City, with a total area of nearly 35 mu.

Baiguoyuan is positioned as an ecological sightseeing orchard. The layout of the park is mainly fruit trees, supplemented by garden plants, and fruit trees will account for two-thirds of the area of Baiguoyuan. At the same time, the green fruit production and eco-tourism will be combined to park the orchard, fully displaying the "spring flowers and autumn fruits" of the orchard, forming an ecological landscape of plant seasonal community with "flowers in four seasons and fruits in three seasons".

Introduction of Baiguoyuan:

Yu Huiyong, the founder and chairman of Baiguoyuan, graduated from Jiangxi Agricultural University and worked in Aidi Green Food Co., Ltd. in 1995. At that time, he tried fruit direct selling. After advertising in Shenzhen Business Daily, he was equipped with more than 2 bicycles to deliver apples to customers.

Because of too many orders, Yu Huiyong changed to cooperate with 37 direct-sale stores in Shenzhen, so that customers can pick up their own goods nearby or let the clerk deliver them to their doors. The owner of the direct-sale store complained whether he could send us bananas and other fruits, so that we would not go to the market to purchase goods again.

This experience gave birth to his idea of making a fruit monopoly chain. In 22, Yu Huiyong's team rented a storefront to sell fruits in Fuhua Road, a golden section of Shenzhen. At that time, the landlord was not willing to spend 18, yuan to monopolize fruits. Will it close down soon?

Surprisingly, the business was booming on the opening day of the store, and customers lined up in long queues and jostled each other until two o'clock in the morning. I was very excited that day, shaking all over and speechless. Yu Huiyong, dressed in beige Chinese clothes, black cloth shoes and pigtails, faced 1 people in the new economy, stared wide-eyed, took back his hands gesticulating in the air and subconsciously embraced his arms.

From 22 to 29, Baiguoyuan only opened 1 stores. After exploring a business model that can be quickly replicated, it opened 2 stores every year from 21, and by July 216, it had opened nearly 1,5 stores.