How to Develop Unique and Creative Tourist Souvenirs

1. Implement the brand building project of China tourism commodities. Attach importance to the creative design of tourist souvenirs and enhance the cultural connotation and added value. We will launch a series of tourist commodities with China characteristics, encourage high-quality tourist commodities to enter tourist shopping areas such as major ports, airports and docks, and large shopping malls and supermarkets in cities, and support online sales of tourist commodities. Appropriately increase duty-free shops at ports. (Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption, Guo Ban Fa [2065438+05] No.62) 2. Enrich and upgrade characteristic tourist commodities. Solidly promote mass entrepreneurship and innovative tourism products, encourage market players to develop special tourism souvenirs, enrich the types of tourism products, enhance the attraction to tourists, cultivate a number of leading enterprises in the production and sales of R&D tourism products, and increase the promotion of time-honored products and ethnic tourism products. (ibid.) 3. Implement China traditional craft revitalization plan. Dig deep into historical culture, regional characteristic culture, national folk culture and traditional farming culture. To improve the quality of traditional craft products and the cultural content of tourism products. (Guiding Opinions of the General Office of the State Council on Promoting the Development of Global Tourism, No.201815 of the State Council)