Traditional Culture Encyclopedia - Travel guide - Paper. . Help! Quick
Paper. . Help! Quick
Inner Mongolia grassland is the main body of temperate grassland in my country. Its grassland stretches for 4000km and covers an area of ??4134.57×104hm2 [10], accounting for 38.18% of the total area of ??the autonomous region. Inner Mongolia grassland tourism resources themselves are of high quality, large scale, and have a good combination of natural and cultural landscapes. They can carry out multiple functions such as sightseeing, recuperation, vacation, scientific research, and exploration. However, the spatial distribution line is too long, and the best viewing period is Concentrated in May to October, the roads entering the scenic spots are not good, which makes the tourist resources?9?9 Resource Development & Market 2006 22(4)
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The distance perceived by the customer is too long (Table 1). Table 1 Analysis of characteristics of grassland tourism resources in Inner Mongolia Resource characteristics Conducive to development Characteristics not conducive to development Resource quality Natural nature, many types of grassland, temperate grassland is unique in the world - large scale of resources, open and stretching grassland, monotonous landscape Resource combination Mongolia Ethnic culture is closely integrated with grassland landscape. Culture is an intangible resource, and it is difficult to develop spatial combinations. Grassland landscape has obvious regional differences, wide range, long line, tourism functions, sightseeing, recuperation, vacation, scientific research, exploration and other functions - scenic area capacity, long-term tourism development land The vast ecological environment is fragile. Seasonal travelability. The summer is cool and the four seasons change significantly. The winter is dry and yellow. Accessibility. Access to major cities. Convenient access to scenic spots. Long perception distance. 2. Preliminary statistics on the necessity and feasibility of in-depth development of grassland tourism resources in Inner Mongolia. Grassland tourism has been developed in the Inner Mongolia Autonomous Region. There are more than 50 scenic spots, among which Gegentala is a 4A-level scenic spot (spot). These grassland tourist spots have become one of the important supports for Inner Mongolia's tourism industry. However, there are still many problems in the development of grassland tourism in Inner Mongolia: backward development concepts of grassland tourism, single tourism products, low-level duplication of scenic spots; chaotic and low-level management of scenic spots; insufficient tourism information and insufficient market promotion; vague overall image; ecological environment of scenic spots Problems such as insufficient protection and insufficient exploration of cultural connotations. The most prominent problem is the sharp contradiction between high-level and low-level development of grassland tourism resources. Therefore, it is necessary to carry out in-depth development of Inner Mongolia grassland tourism resources to achieve rational utilization of resources and healthy development of tourism. This article uses the SWOT analysis method to conduct a comprehensive and systematic analysis of the internal and external factors for the in-depth development of grassland tourism resources in Inner Mongolia. Through analysis, it was found that the in-depth development of grassland tourism in Inner Mongolia faces good internal and external factors. Inner Mongolia should use its own grassland resources and other advantages to seize opportunities such as the Western Development and "Natural Fever" to deeply develop grassland tourism resources, explore characteristics, and achieve Diversifying tourism products and rationalizing development models will ultimately improve the competitiveness of grassland tourism destinations and achieve in-depth development and sustainable development of grassland tourism in Inner Mongolia. Figure 2 SWOT analysis of in-depth development of grassland tourism in Inner Mongolia 3 Concept of in-depth development of grassland tourism resources in Inner Mongolia 3. 1 Update the development concept First, we must broaden the perspective of tourism resources. The concept of tourism resources should break through the scope of pure grassland natural landscape, and explore the cultural relics, folk customs, food specialties, songs and dances, legends, characters and other resources attached to the grassland, so that the grassland can be called a complete and viable tourism resource. Not only can we see " In addition to “tangible” resources, we also see “intangible” resources [11]; we not only pay attention to the development of primary resources, but also pay attention to the development of supporting resources. Grassland and its folk customs have become the core attraction factors for tourists coming to Inner Mongolia. Therefore, it is necessary to supplement the cultural customs, special catering, urban recreation places, special festivals and events, etc., to give full play to the combined role of primary resources and supporting resources. [12], to generate attraction. Secondly, we conduct an in-depth exploration of the characteristics and connotation of grassland tourism resources. From a certain perspective, unclear understanding of the resource background has caused the backward development of Inner Mongolia grassland tourism resources, so it is necessary to rediscover the new functions and unique features of the resources. In particular, it is necessary to conduct in-depth exploration of tourism resources, highlighting the inherent natural view of "harmony between man and nature", the "inclusive" humanistic view and the "pioneering and enterprising" creative spirit inherent in grassland tourism resources, which are characterized by openness and fluidity [13 ], a heterogeneous culture in sharp contrast to the stable and conservative agricultural culture of the Central Plains. 3. 2 In-depth development model selection 31211 Relying on the market model Since grassland tourism resources are adjacent to important transportation hubs or around central towns, transportation is convenient, and the economic development level and infrastructure conditions of the surrounding areas are relatively good. Therefore, they have a good source market and can Develop tourism products such as sightseeing and conferences. Its in-depth development model is mainly based on good development conditions of resources. For example, grassland tourism around Xilinhot, Baotou, Hohhot and other cities can make full use of the city's complete infrastructure to form a large reception scale. Tourists can travel on the grasslands and stay in central towns. In specific operations, active marketing has become a successful factor in the development of grassland tourism resources in this model. Operators can introduce large-scale grassland costume performances and entertainment projects. 31212. Combination agglomeration model The agglomeration model is mainly based on a good combination of tourism resources, including the combination of grassland tourism resources and the combination of grassland tourism resources and other tourism resources.
The agglomeration model can be developed in areas with excellent grassland landscapes, vast areas, and rich other types of auxiliary tourism resources, such as Hulunbuir Grassland, Ulanqab Grassland, and Zhuri River Grassland in Tongliao City. Good cooperation with unique characteristics is the success factor of this type. On the one hand, these grassland tourist spots must avoid similarities, and on the other hand, good cooperation must be achieved. Due to the gathering of multiple points, large-scale performances and entertainment projects (such as equestrian performances, etc.) can be toured between different attractions to meet the needs of tourists at different times and at the same time relieve the reception pressure of a certain grassland tourist spot.
Table 2 Comparison of in-depth development models of grassland tourism in Inner Mongolia Model name relies on market model combination agglomeration model relies on resource model Components Customer source + facilities + marketing agglomeration + diversity + cooperation scattered points + resources + protection geographical distribution transportation hub or central town surrounding distance from big cities The grassland area is at a certain distance and has a vast area. It is far away from the big cities. The area mainly relies on the source market. It is close to the tourist market and has complete facilities. Multiple tourist spots are gathered together, and each has its own unique landscape. It is an important success factor. Cooperation in marketing of each spot has outstanding protection of grassland tourism resources. The characteristics are strong accessibility, good development conditions, good combination, good landscape, and high attribute level. The main tourism products developed are sightseeing, conferences and vacations, experience ecology, and adventure marketing concepts. The nearest grassland to the city is outside the border city, with green grass and green sky, and you can enjoy the ever-changing scenery. Grassland, experience the colorful grassland landscape, the best grassland style, the most mellow grassland Main target market Mass market Mass market Small part of high consumption market 31213 Relying on resource model?9?9983?9?9 Resource Development & Market 2006 22 (4)
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