Some people find it hard to find a place to stay overnight, and some people lose all their money. What should a B&B do?

The origin of B&B originated from Mogan Mountain.

In 2007, Gao Tiancheng, a young South African who was riding a bicycle from Shanghai to Mogan Mountain for a trip, fell in love with the small village of "Sanjiuwu" surrounded by green mountains. When he heard that most of these farmhouses were vacant, he immediately rented six large houses with his friends for a period of 15 years. From then on, they transformed the mud house into a low-carbon "Sanjiuwu Village Club" with environmental protection concepts, which became the birthplace of "Yangjiale" in Moganshan. It was also at that time that China first had the concept of "B&B".

Since then, the B&B market has been booming. By 2014, the price of a single room in Deqing B&B at the foot of Mogan Mountain reached 3,000-5,000 yuan a night, and it received 234,000 tourists. The operating income is 236 million yuan, and the annual output value of each bed reaches 15,000 yuan. When Moganshan's rural tourism effectively connected urban needs and local resources, it exerted amazing fermentation power. The once scattered and abandoned farmhouses in Moganshan now have a rent of up to 1 million yuan each for 30 years.

In addition, the derived supporting industries, leasing farm houses and transferring land have turned the dormant assets in the village into real capital. There are more than 60 foreign hotels in the Moganshan area alone, driving more than 183 million yuan in property income from farmers' house rental income and land transfer income.

In that era, both B&Bs and tourists paid more attention to indoor accessories, such as exquisite Turkmenistan carpets, old Mexican murals, Japanese comfortable tatami mats, and bed curtains. Every small detail can be seen. The ripples and tremors in the hearts of tourists.

The B&B people who entered the market at that time made a lot of money.

Subsequently, the Erhai B&B at the foot of Cangshan Mountain set off a new B&B craze.

Different from Moganshan B&B, people’s experience of B&B has begun to visually shift from indoor to outdoor. At that time, trendsetters, designers, young literary and artistic people, dream chasers, and entrepreneurs from all over the country were all flocking to Dali. They shared a large number of pictures on social platforms such as Weibo, but what is very interesting is that what they shared Outdoor scenery accounts for the vast majority of the pictures.

Tourists care about whether the room they booked has a sea view, whether they can face the sea by opening the window, and smell the fragrance of flowers when they close their eyes. For them, the visual experience is is the most important.

If it were not for policy and environmental issues, Erhai B&B could catch up with the short video dividend and would become a miracle worker in the history of B&Bs.

After the silence of Erhai B&B, B&Bs gradually faded out of the public’s sight. It’s not that B&Bs are no longer good, but that times are changing and B&Bs are being upgraded.

In 2018, B&B ushered in a good era, the short video era.

The biggest feature of the short video era is that it can bring vivid things to the eyes of the people across the country through the screen, bringing people’s enthusiasm for travel to a climax, as if blood vessels are about to explode. .

The "post-ticket era" no longer requires unique regional tourism resources. Short, flat, fast, and explosive projects are often more favored by scenic spots. Exciting projects such as roller coasters that spend a lot of money to build cannot bring about growth. Thousands of people flow, but an interesting B&B can do it.

With the upgrading of consumption, the casual tourism method can no longer satisfy consumers. Market-traveling is gradually transitioning to experiential + immersive tourism, and tourists no longer only focus on "food, clothing, housing and transportation" At the same level, B&Bs no longer exist as derivatives of tourist attractions, and even serve as a new independent entity to drive the scenic spots and surrounding economies.

In 2019, the daily unit price of outdoor celebrity B&Bs in Chengdu and Changsha was at . More than 2,000 yuan, and reservations were started half a year in advance. All reservations were made two months before the National Day holiday. On the short video platform, a check-in video about B&Bs can reach tens of millions of views. Users inquiring about location prices are More than 80%, and the data for novel outdoor B&Bs is even higher. The concept of "experiential" B&Bs has officially entered the public eye, and has become a favorite among scenic spots and users across the country.

By the end of 2019. , the black swan of the epidemic flew across the sky, covering the earth with a thin layer of haze. Some B&Bs were forced to quit due to heavy rents and overwhelmed labor costs, while some B&Bs were able to quickly resume the market and return to normal. Operations have even become the core competitiveness that drives the entire tourism destination economy.

The crisis is also a turning point. Low-quality B&Bs without innovation and strength are being eliminated by the market. It is not so much the B&Bs that are being eliminated. It is the B&B people who are said to be eliminated, because what is needed to run a B&B is a keen sense of the opportunities of the times, a kind of perseverance and courage, and the confidence to make the most of it.

The haze gradually dissipates, and now is the best time for the layout of B&Bs...