Traditional Culture Encyclopedia - Travel guide - What does it mean that Nike shoes have Jordan logo? There is a logo of Michael Jordan behind Nike's hook.

What does it mean that Nike shoes have Jordan logo? There is a logo of Michael Jordan behind Nike's hook.

Nike shoes with the logo of Air Jordan are Nike's series named after Air Jordan, the most famous NBA star in history.

1985, Michael Jordan was signed by Nike, a sporting goods manufacturer at that time, with a high salary contract, and Nike immediately launched Jordan's first sneaker named after Jordan, which is the first model of Air Jordan series.

The AIR JORDAN outsole features solid grip and excellent flexibility. The groove is designed to imitate the natural movement of human feet. The proprietary knitting technology developed by Jordan brand is no different from the standard carbon fiber, but the size and shape are different. It provides moderate rigidity while allowing the foot to bend naturally.

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The birth of Air Jordan brand is not only an excellent footwear product, but also a cultural symbol. At that time, it was a revolutionary product, which was once banned by the NBA for violating its "dress code". Michael Jordan went his own way and still appeared on the court wearing it, and was fined as much as $5,000 per game.

At the same time, Michael Jordan made his mark in league and international competitions, made a wonderful appearance in the first All-Star Game, won the reputation of newcomer of the year, and was dubbed "the incarnation of God-Michael Jordan" by legendary Boston Celtics star larry bird.

Air Jordan brand is committed to helping athletes fly on the field, and actual combat function is the core value of Jordan brand. Although most signature shoes are tailor-made for athletes' feet, Air Jordan will provide tailor-made distinguished feelings for every customer.

Baidu Encyclopedia-Flying Jordan