How to use e-commerce to promote the development of smart tourism

Using e-commerce to promote the development of tourism can start with the following points:

Optimize the macro-environment of tourism e-commerce

The government and tourism enterprises should mobilize all forces to form a macro environment suitable for the development of tourism e-commerce, provide hardware and software support for the development of tourism e-commerce, and especially strengthen the standardization and guidance of tourism business of enterprise websites and business websites. Construct the basic framework of tourism e-commerce projects, improve the overall level of tourism informatization, and realize online settlement and electronic transactions as soon as possible. Formulate relevant legal rules, improve network security, and use the power of public opinion to guide the public to form the concept of network consumption. Legalize the operation of tourism websites through legislation, and speed up the cultivation of high-quality talents who are in short supply and integrate network technology and tourism knowledge.

Cultivating compound talents for the development of tourism e-commerce

At present, the shortage of talents has become the bottleneck of the development of tourism e-commerce in China. Because tourism e-commerce is the integration of tourism and e-commerce, only the compound talents with e-commerce and tourism knowledge can closely link the technical means, application functions and modes of e-commerce. Tourism departments and tourism colleges should conform to the requirements of the times, focus on cultivating three levels of tourism e-commerce talents, and be good at proposing business-oriented talents that meet business needs; Skilled in e-commerce technology, with sufficient tourism knowledge, and can be implemented and satisfied by the most effective e-commerce technology; Familiar with the overall situation, forward-looking thinking, familiar with the theory and application of tourism e-commerce, can strategically analyze and grasp its development characteristics and trends, so that the complete tourism e-commerce concept of tourism e-commerce practitioners can adapt to the changes in the operating system of the whole industry.

Establish a professional website of tourism e-commerce

Tourism enterprises should be highly integrated with the Internet and use network means and information technology to establish professional websites. First of all, large-scale tourism enterprises with financial and technical strength can be reorganized through capital operation to build an enterprise group with integrated operation of tourism enterprises and tourism websites. Secondly, those small tourism enterprises that don't have the strength to build special websites can make use of the high popularity and resource advantages of brand websites to conduct network operation. At the same time, commercial websites are also willing to make use of the main advantages of tourism enterprises to make up for their own shortcomings.

Tourism enterprises should be good at using official websites. Due to the huge investment and maintenance cost of tourism e-commerce, it is difficult to build and maintain it by the strength of enterprises alone. For a long time, government websites are still the main carrier of tourism e-commerce in China, and the construction of government websites must be further strengthened.

Carry out personalized service of tourism e-commerce

Service-oriented tourism e-commerce is faced with tourism consumption groups with diversified, subdivided and personalized needs. Developing services to meet various needs is very important for the survival and development of tourism e-commerce. Positioning the service target as an independent tourist group with flamboyant personality requires that tourism e-commerce must be compatible with tourism resources and carry out personalized services. Search and obtain personalized customer data and valuable market information through customer relationship management, and design unique tourism products and services accordingly. Or let tourists design their own travel routes and itineraries, and tourism companies provide tailor-made order services according to customer needs. This combination of network navigation and Internet services highlights the personalized, informational and modern atmosphere of tourism products.