Analysis on the Development Prospect of Rural Tourism

320 villages were selected as key villages for rural tourism.

In recent years, China has actively promoted the development of rural tourism. 2065438+On July 28th, 2009, the list of the first batch of national rural tourism key villages determined by the Ministry of Culture and Tourism and the National Development and Reform Commission was published. 320 villages including Gubeikou Village in Beijing, Yucun Village in Zhejiang, Yunshe Village in Guizhou and Zhanqi Village in Sichuan were selected.

From the regional distribution of key rural tourist villages, Xinjiang and Xinjiang Corps have 15, ranking first; Secondly, there are 14 key villages in Zhejiang, Hubei and Hunan respectively, and the overall distribution of rural tourism key villages in other provinces and cities is relatively balanced.

Diversification, experience and integration will become the main trend in the future.

Up to now, rural tourism has gone beyond the form of farmhouse music, and changed into a compound transformation of sightseeing, leisure and vacation. With the upgrading of people's consumption and the increase of personalized demand, rural tourism in China is gradually developing towards diversification, integration and personalization. At the same time, the consumption mode of rural tourism has also changed from sightseeing to holiday-style in-depth experience tour, and the forms of rural tourism have gradually diversified. At present, the development path of rural economy has gradually formed eight new trends, such as "rural theme, experience life, agricultural modernization, diversification of business forms, scenic spots in villages and towns, diversification of farmers' industries, and productization of resources".

In the process of actively promoting the development of leisure agriculture and rural tourism in China, the policy of "further promoting tourism investment and consumption" points out that by 2020, there will be 6,000 rural tourism demonstration villages, 654.38+10,000 leisure agriculture and rural tourism characteristic villages and 3 million farmhouse music, which will drive 50 million farmers to participate in the development of rural tourism.

—— The above data sources refer to the Analysis Report on Market Prospects and Investment Strategic Planning of Leisure Agriculture and Rural Tourism in China issued by Prospective Industry Research Institute.