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[Abstract] With the establishment and improvement of my country's market economy, sports as an emerging industry is booming. One of the most prominent features of modern sports development is that sports are closely connected with economic development, forming the sports industry and becoming an important part of the modern economy. The sports industry occupies an important position in the modern economy and plays a very important role in adjusting economic structure, promoting economic growth, increasing employment, and driving the development of related industries. We must strengthen our understanding of the economic functions of sports and attach importance to the management of the sports industry so that it can better promote the rapid development of our country's economy.

[Keywords] Sports industry; sports industry economy; economic development

With the establishment of the market economic system and the development of social economy, the economic function of sports has become more and more obvious, and modern The highly developed media has brought sports into thousands of households. The global nature of sports has created a unique market and formed a special industry - the sports industry. Sports have developed from pure competitive activities to public leisure sports that combine competitiveness, appreciation, and entertainment. The sports industry has become an important part of people's lives, and it has driven a series of economic activities. Sports industry management has become an inevitable requirement for social development and has developed rapidly, playing an important role in the modern economy.

1. The status of the sports industry in the modern economy

The status of the sports industry in the modern economy mainly depends on the nature, development scale and operating conditions of the sports industry. Judging from the nature of the sports industry, the main products of the sports industry are sports service products. Sports service products are non-physical products with value and use value. The sports service products provided by the sports industry have the function of meeting the increasingly rich life needs of residents, making the sports industry an important industry type that improves the quality of life of residents in modern society. . Judging from the development scale of the sports industry, with the improvement of social productivity and social and economic development, people's sports awareness and sports consumption levels are constantly improving. The relative increase in expenditures on spiritual needs and satisfying hedonistic needs has promoted the rapid development of the sports industry that mainly satisfies people's spiritual and hedonic needs. The output value and scale of the sports industry have continued to expand at a high rate every year, and in modern times occupy an important position in the economy. Judging from the operation status of the sports industry, the sports industry is not only an emerging industry in the service industry, but also an industry closely related to human health and entertainment. As a "sunrise industry", the sports industry is showing good development momentum. The annual output value of the world sports industry has exceeded 450 billion US dollars, accounting for about 2% of the gross national product in developed countries in Europe and the United States. It is an economically developed country in the world and also a country with a developed sports industry. The more developed the economy, the higher the status of the sports industry in the modern economy. In Australia, Canada, Japan, the United Kingdom, Germany, France, Italy and other countries, the sports industry accounts for about 1% to 3% of GDP, with the highest accounting for 3.47% in Switzerland. The huge business opportunities contained in the sports industry make it one of the most dynamic and promising gold industries in the 21st century. The sports industry occupies an important position in modern economic and social development, accounting for an increasing proportion of GDP. The sports industry is an important way to solve the employment problem and plays an important role in the modern economy. The prosperity of the sports industry is an important feature of the modern economy and has become an important industry category that creates social wealth and meets social needs.

2. The relationship between sports industry and economy

1. The popularity of sports promotes the growth of sports consumption. Sports is one of the symbols of social development and the progress of human civilization. As a social activity in which the masses participate extensively, sports can not only enhance people's physical fitness, but also help cultivate people's brave and tenacious character, the quality of self-transcendence, the will to meet challenges and The ability to take risks helps cultivate people's sense of competition, collaboration and fairness. From competition to entertainment, from confrontation to fitness, sports have moved from the arena to people's side. The popularization of sports has promoted the rapid growth of sports consumption. In some economically developed areas, due to changes in the quality and style of life, people's demand for sports consumption is also increasing. Sports participation consumption, physical consumption and ornamental consumption have promoted development of the sports industry.

2. With the development of social economy, the development speed of socialization and industrialization of sports is accelerating. Although my country's sports market started late, it has developed rapidly. The scope of the sports industry has continued to expand, the scale of development has also continued to expand, the quality of the sports industry has also improved, and the benefits of the sports industry have increased significantly. Various economic activities that are mainly based on sports activities or developed closely around sports are also booming rapidly, and corresponding companies, enterprises, clubs and other business entities are constantly formed. These companies produce sports goods or provide sports services to meet social needs. Various industries have formed the sports industry. The sum of commodity circulation formed by these sports industries and realized by the supply, demand and interaction of sports goods and services forms the sports industry market.

3. my country's sports industry has exerted great potential in guiding social consumption, adjusting industrial structure, and promoting modern economic development. In 1992, the Party Central Committee and the State Council issued the "Decision on Accelerating the Development of the Tertiary Industry", which clearly listed the sports industry as the tertiary industry.

With the establishment of China's market economy and the definition of sports as a tertiary industry, a new field has been opened up for China's modern sports industry and market economy to jointly advance and develop simultaneously. The rapid formation and development of the sports industry not only expands the scope of the tertiary industry, but also increases the added value of the tertiary industry to a certain extent, and plays a role in optimizing the industrial structure. By 2010, the output value of my country's tertiary industry will reach 3 trillion yuan, an increase of 200 billion yuan compared with 1998. As an upstream industry, the sports industry can not only drive and promote the development of some related industries in the secondary industry, but also drive and promote the development of some industries in the tertiary industry. It has a certain impact on the overall expansion and structural adjustment of the entire modern economy. effect.

The sports industry is an important economic entity that stimulates and drives domestic demand. According to relevant reports, in the past 20 years, the contribution rate of household consumption to the economy has been around 60%. Every 1% increase in household consumption can drive GDP growth by about 0.5%. The sports consumption market is a huge market. In modern society, people's understanding of consumer entertainment has undergone many changes. In industrialized countries, theories about games, entertainment, sports, and recreation have emerged, and a sports industry with high income has also formed. cultural market. Since people's demand for health and improvement of quality of life are unlimited, theoretically speaking, as long as the demand for sports is unlimited consumer demand, the sports industry has unlimited development possibilities. Then, the industries associated with it have a lot of room for development. The sports industry and the market economy are becoming more and more closely involved, infiltrated, and connected with each other. The modern sports industry and the market economy will inevitably form a new realm in which they are indistinguishable from each other.

3. The current opportunity for the development of my country’s sports industry is good

1. A sustained and stable national economy lays the foundation for the development of my country's sports industry. Modern sports are no longer purely competitive sports, but have the characteristics of viewing, entertainment, leisure and fitness. Sports have become a part of today's society that is closely related to people's lives. The proportion of people's consumption on sports is increasing with the improvement of living standards. Therefore, the development of the sports industry is inseparable from the general environment of economic development. Only when the economic foundation is strong and people's living standards are high, can they have the time and financial resources to watch games or go to fitness and entertainment, and the sports consumer market can prosper and develop. Now, the global economy is in a period of recession, but our country's economy can maintain a sustained and stable situation. This situation provides a good foundation for the development of my country's sports industry.

2. The resources of a large population provide a carrier for the development of the sports industry. The success of China, which has one-fifth of the world's population, in hosting the Olympic Games is of far-reaching significance. It not only provides a venue for fully carrying forward the Olympic spirit, but also accelerates the pace of development of my country's sports industry, thus contributing to the development of the modern economy. It can be said that the sports industry operates attention resources. The higher the degree of attention sports receive, the more related industries can develop. China is a country with continuous economic development and continuous improvement of sports standards. Patriotic enthusiasm and love for sports itself have caused more and more Chinese people to pay attention to any major sports competitions in the world and actively participate in sports. Therefore, China's population advantage provides a huge consumer market for the development of the sports industry in China and even abroad. According to survey statistics, China's residents' sports consumption market is expanding rapidly, with the average annual growth rate of the consumption index reaching 20%. In economically developed places, such as Guangdong Province, the number of people participating in physical exercise currently reaches 26 million, and the sports population accounts for 37%. Then it reaches 46%.

3. Favorable policy planning guides the development of the sports industry. At present, my country's sports industry is in a situation of short supply in terms of both total volume and structure. However, the influence of traditional thinking has greatly restricted the development of the sports industry. The government has fully realized the various shortcomings and has begun to brew new ideas and re-plan the sports industry. For example, Ma Xiaohe, deputy director of the Institute of Industrial Economics and Technological Economics of Macroeconomic Research of the State Planning Commission, pointed out that the state should focus on supporting competitive sports, encourage private enterprises to invest in the sports industry from the perspective of industrial policy, vigorously cultivate and support leading enterprises, and provide taxation, credit, etc. Provide policy support to promote the development of the sports industry. Hu Angang, director of the National Conditions Research Office of the Chinese Academy of Sciences, pointed out that in the future, our country should vigorously develop various sports organizations and give full play to the role of non-governmental organizations. We can consider giving preferential treatment to non-profit sports organizations in terms of tax exemptions and land use. In addition, community sports organizations and sports facilities should be vigorously developed. Relevant experts also believe that in the sunrise industry of the sports industry, a development pattern of public, private, private, state-run, and social-run should be formed to form a complete industrial system. 4. The rapid development of the sports industry promotes the growth of the modern economy

1. The field of sports industry continues to expand, and the operating benefits of television broadcast rights and naming rights are significant. The fields of sports industry development are constantly expanding, and the quality and efficiency of the sports industry are constantly improving. Relevant projects have achieved great results in terms of naming rights and television broadcast rights for sports competitions and professional club events. The involvement of television broadcasting in sports is a turning point for the sports industry to enter a stage of rapid development. An important source of income for the sports industry is television broadcasting rights.

The secret of its business is to take advantage of people's high attention to sports events and insert advertisements during the event broadcasts. These advertisements are product introductions from all walks of life. Due to the role of advertising, the company has increased its visibility and sales. quantity and developed the enterprise economy. Income from naming rights has been one of the main incomes from my country’s sports industry in recent years. The naming rights and promotion rights of the Chinese Basketball Association League A and 75% of the advertising venue rights were transferred to the International Management Group as a whole, with annual income of more than 3 million US dollars. Among men's basketball A-level clubs, Beijing Aoshen's naming rights income has reached 6 million yuan, and the naming rights income of 12 A-A clubs across the country has reached 46 million yuan, with an average of more than 3.8 million yuan per club. In every international competition, the Chinese sports delegation also earns considerable income from the franchise rights of representative titles and logos.

2. The sales of sporting goods have become a hot spot for mass consumption. The sales volume of sporting goods is an important indicator reflecting the living consumption level and sports consumption level of urban residents in a country. Since the media became involved in sports, sports programs have attracted a large number of viewers and prompted them to switch from simply watching sports programs to participating in sports in person. Sporting goods have become popular products. It mainly includes the sales of sports equipment, sports clothing, sports shoes, sports food and beverage sales, etc. According to surveys, current national residents’ spending on sporting goods ranks fifth in important consumer spending outside of daily basic life. In recent years, the sporting goods market has developed greatly. Sporting goods manufacturers have not only met the needs of the Chinese market, but also have great export capabilities. In October 1993, China's first sporting goods expo was held in Xi'an. Nearly 200 manufacturers attended the exhibition, with a turnover of 120 million yuan, which attracted great attention from the sporting goods industry at home and abroad.

3. The Olympic Games promote rapid growth of modern economy. In addition to bringing national celebration and national pride, China's successful bid for the Olympics will have the most practical benefit, which should be the additional growth it brings to China's GDP from 2002 to 2008. Predictions from a U.S. research institute show that Beijing's bid to host the Olympics will help increase China's GDP growth rate by 0.3% to 0.5% in seven years. During the "Eleventh Five-Year Plan" period, Chen Jian, the person in charge of the Beijing Olympic Economic Research Project and the Secretary-General of the Beijing Olympic Economic Research Association, pointed out that the investment and consumer markets driven by the "multiplier effect" caused by the investment in the Beijing Olympic Games, if based on the total investment Calculated with a scale of 280 billion yuan and using 1.9 as the multiplier, the “Olympic cake” calculated based on this is nearly 600 billion yuan.

Experts believe that the direct driving force of the Beijing Olympics on China's economy is still limited. What is important is that its long-term significance to China's economy cannot be ignored. The Olympic Games have become an excellent stage to showcase China's creations. The Beijing Olympic Games opening ceremony, auspicious cloud torch, Olympic medals and tourist souvenirs derived from Chinese cultural elements not only promote Chinese traditional culture, but also activate China's creative and design industry, enhance international visibility and enhance self-confidence. From the preparation to the hosting of the Beijing Olympic Games, it took seven years to launch a number of Chinese creative masters and creative enterprises such as Zhang Yimou, Cai Guoqiang, and Crystal Stone into the international high-level market. Currently, Zhang Yimou’s team has received a steady stream of international orders. In the long run, the increased influence of China's local design industry will also help strengthen the overall competitiveness of China's manufacturing industry. The green concept proposed during the preparations for the Beijing Olympics not only improves the environment, but also has a strong impact on the economic development model at the expense of high energy consumption. After eight stages of atmospheric management, the number of days in Beijing each year when the air quality reaches Level 2 or better has increased from 50% many years ago to 66% currently. In order to realize the commitment to the "Green Olympics", a number of heavy chemical industries, represented by Beijing Shougang and Coking Plant, have been relocated. Some high-energy-consuming and high-pollution factories have been shut down and converted, and the land vacated has been used to introduce more The headquarters of multinational companies builds financial, logistics and cultural and creative industrial parks. Beijing's economic structural adjustment has achieved a change in growth mode, improved the quality of economic development, and caused the total GDP to rise instead of falling.

4. The rapid development of the sports industry has driven the development of related industries. As an upstream industry with a wide range of connections, the sports industry, in addition to meeting people's physical and mental health and needs, can also drive the development of manufacturing industries such as electronics, food, construction, machinery, and textiles, as well as related industries such as tourism, securities, insurance, and advertising.

The impact of sports tourism on the modern economy is obvious to all. Take the Olympic Games as an example: First of all, the tourism industry itself benefits from the Olympic tourism business opportunities. The large number of Olympic tourists makes travel agencies and other tourism departments make a lot of money. During the Sydney Olympics, the Australian tourism sector, with only a few hundred thousand people, got a piece of a cake worth US$4 billion. Secondly, the catering industry has also gained a lot of profits. During the Seoul Olympics, the Olympic Village required 266 kinds of food every day. During the 2000 Sydney Olympics, the Olympic Village provided more than 1 million meals to residents. Thirdly, the Olympic passenger flow has brought business opportunities to the accommodation industry, and the huge flow of people has provided sufficient customer sources for transportation and shopping malls. Practice has also proved that after the Olympic Games, Beijing's tourism market has ushered in good conditions, and China's inbound tourism and domestic tourism are very popular. On the one hand, this is because the market demand has been suppressed by the Olympic Games for too long, and on the other hand, it is because the new look of the city itself will have huge market appeal.

After the Olympics, as China's popularity increased, international personnel movements became more frequent. The International Tourism Organization predicts that in 2015, China will become the most popular tourist destination.

5. Conclusion

In summary, the sports industry plays a decisive role in the development of modern economy. It is the most dynamic new growth point in the modern economy and will become a driving force for An important force for my country's sustained economic growth. The development of my country's sports economy must make full use of economic benefits to promote social benefits and guide and regulate people's interest behaviors. Only by constructing the sporting goods market, labor market, talent market, audience market, information market, lottery market, advertising market, etc. into a A sports market with a complete structure and complementary functions can better promote the rapid development of my country's sports economy, and then promote the development of my country's modern economy.