Achievements of Lijiang Yulong Tourism Co., Ltd.

Lijiang Tourism is the earliest enterprise engaged in tourism development and operation in Lijiang area, and is also the leading enterprise in the tourism industry in the region. The company's overall future development strategy includes the concentrated development strategy of advantageous resources, active marketing strategy, differentiated business development strategy and premium brand strategy. The strategy of concentrated development of advantageous resources is to obtain tourism resources and characteristic resources inside and outside the region through obtaining development and management rights, equity participation or holding development and management rights, and to obtain sufficient space for survival and development; the active marketing strategy is to use tourists Demand-oriented and customer source market as the goal, establish and improve the marketing network and marketing team, carry out the company's product development and marketing, and maximize the needs of the tourism market; the differentiated business development strategy is to fully grasp the traditional domestic sightseeing and tourism methods The trend is to develop special tourism such as sightseeing, sports, leisure and culture, and develop special tourism service products based on the advantages of tourism resources. The boutique brand strategy focuses on creating national culture and tourism boutiques to improve the quality of the company's business projects in an all-round way and build the company travel brand.

We believe that the future of Lijiang tourism will be even more brilliant!