How to understand that culture is the soul of tourism?

People are willing to pay a certain amount of money and time to travel because they think that traveling can bring more experiences than money or time. The experience of tourism is reflected in many aspects, such as tourist attractions, natural scenery, food, shopping, folk customs and so on. Then whether it is natural or humanistic, it can be said that it has humanistic connotation. Nature and commerce without cultural signs are unattractive and not enough for people to spend money and time to experience. So it can be said that culture is the soul of tourism.

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