What are the factors that affect tourists' behavior?

Tourism demand is not only directly influenced by tourism motivation, people's disposable income, leisure time and traffic conditions, but also forms complex socio-economic phenomena under the influence of political, economic, cultural, legal, natural and social factors. Usually, the main factors affecting tourism demand are:

(1) Population factor

Population is one of the most basic factors affecting tourism demand, because tourism itself is a human behavior. Therefore, the quantity, quality, distribution and composition of population have an important influence on tourism demand, thus forming different scale and structure of tourism demand.

(2) Economic factors

Economic conditions are the basis of all needs. Without a rich material foundation and good economic conditions, tourism demand cannot be generated. Therefore, the national economic development level, people's income distribution, tourism product prices, foreign exchange rates, etc. Both directly and indirectly affect the scale and structure of tourism demand.

(3) Social and cultural factors

Different countries in the world have different cultural backgrounds, so there are differences in values, customs, language, religious beliefs, aesthetics and art, which further affects the demand for tourism products and the feelings of tourism activities are also very different.

(4) Political and legal factors

Political stability is an important factor to stimulate tourism demand and promote the sustained growth of tourism demand. On the contrary, there is less demand for the country's tourism products.

(5) Tourism resources.

Tourism resources are the object of attracting tourists, the symbol of natural features and social development of a country or region, and reflect the natural, social, historical, cultural and ethnic characteristics of the country or region, thus attracting people living in other countries or regions.

These factors are important considerations for market positioning, segmentation and feasibility analysis of the target market.