Tourism management! If you learn, you will be ruined? Where is the way out? The most comprehensive analysis of tourism management employment (1)

This article, ***6000+ words, is divided into two parts for a better reading experience, waiting for the follow-up ~ ~

I've been knocking for a long time I not only checked the information and asked my classmates, but also listed various possible problems and my own career transformation experience ~ ~ Please have a good look. If you think it's good, please pay attention and give a compliment!

This series is divided into three parts:

Not much to say, dry goods

Let's put two pictures first, which are the employment plate catalogue, so we can summarize them ~

Put another picture, which is my own summary of the employment direction and basic characteristics, for reference ~

According to China Degree and Postgraduate Education Information Network, tourism management is divided into two disciplines: management and business administration.

Check the website:/xwyyjsjyxx/sy/glmd/264462.shtml.

Introduction to Tourism, Tourism Management, Tourism Policies and Regulations, Travel Agency Business, Travel Agency Management, Tourism Geography, Tourism Psychology, Tourism Economics, Travel Agency Operation and Management, Tourism Marketing, Tourism English, Tourism Accounting, Statistics, Tourism Financial Management, Hotel Management, Hotel Catering Service and Management, Tourism Introduction, Tourism Culture, Tourism Resources Development and Management, Scenic Area Planning and Management, Festival Marketing, etc.

These can be found online, and many of them are similar.

As for this kind of management major, most of them learn a lot and are miscellaneous. At present, it is considered that management, economics, mathematics, financial management, accounting and statistics are scientific or useful, which will be helpful for future study, going abroad and working.

A school of tourism management with a long history and strong strength, the first grade is divided into: Sun Yat-sen University in the South and North Second Foreign Studies University.

Other better institutions are: Xiamen University, Dongbei University of Finance and Economics, Jinan University, Shaanxi Normal University, Yunnan University and Sichuan University. Details can be found online.

Some of my own views:

Maybe I have left the academic circle of tourism management for a long time now. From the perspective of finding a job for a company, I think the major of tourism management is actually not important at all, and its professionalism is not high. The school platform (so-called double first-class) is much more important than a school with strong disciplines.

First publish a job requirement found on the recruitment website:

There is an extra page on the recruitment website.

I don't know much about this place (the following is for reference only) ~

1) First of all, read and learn a lot of tourism planning cases.

2) Know some astronomy, geography, compass arithmetic and geomantic customs.

3) Field investigation and planning

4) write a plan book, etc.

5) People who are more professional in the general recruitment process use CAD to draw pictures.

1)- At present, all my classmates or seniors are quietly making travel plans. Those who are lucky and capable make more money by doing more projects and climb up step by step.

2)- Maybe well done. Finally, it's a good idea to start a small company, have a good relationship with the government and connect with government projects ~

3)- There are also world-renowned planning and design companies (such as Atkins). Of course, this has higher requirements for majors and schools.

1) Actually, I found some online. A simple analysis shows that the so-called tourism planning has little connection with tourism management, and the students majoring in tourism management do not have the application ability of CAD, PS and other software in the basic teaching content. If you want to go in this direction, you should focus on practice.

2) Now, for this position, even few fresh undergraduates want to take the normal recruitment channel, basically requiring graduate students and above, and have certain requirements for project experience; Freshmen, learning those theoretical knowledge, actually do not have this ability;

3) A classmate of mine did a tourism planning project behind the teacher in senior three. He has some project experience and taught himself cad. Later, I stayed in the teacher's company or was recommended by the teacher to go abroad. Now I'm doing tourism planning related work (but as you can see, it's basically the teacher's own company or recommended one, and the teacher can only do it with a little project experience. It's even harder for my undergraduate students to go to a big tourism planning company)

4) Tourism planning companies are generally divided into three categories:

A. It is a company founded by university teachers and well-known professors, and a group of capable academic predecessors have certain ability and flow, such as the land of Wu Bihu in Peking University and the arrival of Yang Zhenzhi in Sichuan University.

B. Some are from Davos Forum, such as Lv Wei Chuangjing and Qichuang (the founder of donkey mother);

C. Some foreign-style systems, good foreign planning consulting companies and urban designers engage in tourism planning, such as Atkinson and Belgoring.

5) In short, if you want to go in this direction, education is a stepping stone+project experience+related software ability is the foundation+copywriting planning ability.

It is divided into real estate planning, tourism planning, tourism planning/marketing planning and real estate plate.

1)- Real estate planning/tourism planning is basically the same as tourism planning, except that software skills such as CAD are not needed.

2)- more is to examine the ability of innovation and copywriting planning;

3)- I have a certain degree and professional threshold, and now I have to master 985 in such positions as real estate.

Pre-positioning+market research+industry research+overall planning scheme+innovation ability+copywriting and planning ability+some project experience+some may need drawing.

1)- Real estate companies have a lot of room for career advancement in the future.

2)- In the real estate industry, the general label is that many people are tired with money, but no matter whether any position has been promoted to the online level, whether it is the rank treatment of the company or the job-hopping in the future, there is great selectivity.

3)- Real estate, try to go to a big factory, the management system, promotion channels and treatment will be much better, and it will be much easier to change jobs in the future.

1) I think this position, in terms of skills, is not as high as the threshold of tourism planning, but more project experience+comprehensive ability+drawing skills are very dominant;

2) Nowadays, the employment competition is getting bigger and bigger.

3) In short, students majoring in tourism management want to work in real estate. If they have a good chance to graduate, they will go there. A few more years in the industry is much more useful than a graduate degree. But the current trend is that it is difficult to enter without a 985 master's degree.

OTA: such as Ctrip, city tour, etc.

Content operation: Do some work related to Internet companies' content channels, mostly writing creative copywriting.

Other non-professional positions: administration, manpower, etc.

Or put up a job advertisement?

Recruitment position first

Some of my own views:

1) The operating positions of different companies need to know about specific industries according to different business contents. For example, it can be seen from the picture that it is a game company.

2) Operation is a chore, and all things involving user objects will involve: user portrait analysis, understanding of the operation market, innovative gameplay with users, online customer service, offline customer meeting, online activity planning, offline activity holding, product logic, etc. ~ ~ In short, you should be proficient around your swimming pool.

3) Internet companies have the same operating ideas and can communicate with each other. The specific changes will be based on different businesses, mainly focusing on the dimensions of activity, GMV, PV/UV, ROI and so on. , results-oriented.

4) Domestic Internet, with Beijing and Hangzhou as the two major gathering places, Chengdu, a latecomer, is also developing well now, and the western headquarters of many large factories are located in Chengdu.

1) a big factory like bat has good treatment, many opportunities and fierce competition, but it has prospects/Qian Jing, but with the growth of age, many people may consider the marginal income of money; There is also a serious middle-aged unemployment crisis.

2) 265438+the beginning of the 20th century is the dividend period of the Internet, and there are not so many good opportunities now.

3) There are also ways to make quick money, such as live broadcast with goods in the past two years, various self-media bloggers in Tik Tok and so on. But it is not so easy to get into these industries and make achievements now.

4) I'm in this line. Please leave me a message if you have any questions.

1) There are many kinds of Internet operations, including user operations, content operations, event operations and new media operations. Take the above one for example, but the basic idea is that what kind of business activities you engage in, you must have what kind of relevant skills, such as overseas operations, which must make use of overseas user groups and markets, your basic language skills, familiarity with overseas social media and consulting websites, and overseas regions.

2) Secondly, the operation is an Internet company, the threshold is relatively low, and there is no requirement for related majors. Like my colleagues, they studied marketing, fashion management, geography, news and even toxicology. Of course, the treatment is also relatively low in the Internet company system ~

3) Again, what are the core skills? There seems to be no irreplaceable skills, but it seems that comprehensive ability in all aspects is very important. We need a simple PS to prevent the UI from going on strike or the design is not satisfactory, we need great innovation ability to plan all kinds of novel and tall activity plans, communication ability to connect with various product business departments, management ability to coordinate various activity plans, language ability to be responsible for overseas markets, basic computer data processing and analysis ability, and some foreign-related emotional intelligence.

4) Finally, for fresh graduates, even if they go to BAT's big factory as screws, they should squeeze their heads in.

5) In short, the Internet operation industry basically has no specific requirements for majors, and generally needs to have creativity+management ability+communication and coordination ability+logical thinking ability+copywriting ability+language ability+professional background in related industries. Pay more attention to potential, innovation ability and comprehensive ability in all aspects; At present, the industry income is still in the forefront of the employment list; But in recent years, the Internet dividend era has passed, but internet plus's thinking still applies. For example, the live streaming economy and online education industry born under the epidemic are still very promising.

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Ha ha ha, too much talk. If you are interested, leave your footprints and wait for my update (below).

Write at the end:

(1) How to choose, how to choose, and what is the career plan? Please also see the second pa, and I will update some questions and suggestions for recent graduates to choose jobs, not only for tourism management majors.

(2) As for me, with limited qualifications and knowledge, it is the first time to write this kind of article. Describe what is inappropriate? Welcome to correct me and communicate with me ~

(3) Thank you for your advice and for seeing you here; If you feel good, you like to pay attention ~ I will continue to work hard = =