Advantages of micro-travel

Advantages of micro-tour: short distance, short time, easy decision-making, deep experience, new perspective and high frequency, which are valued by local governments.

Under the background of the normalization of epidemic prevention and control in COVID-19, micro-tourism has risen rapidly. On the one hand, because of the epidemic, long-distance travel is restricted, and for the sake of safety and convenience, people begin to shift their eyes from afar to the local area. On the other hand, with the improvement of living standards and the change of consumption consciousness, leisure is gradually becoming a way of life for people.

Micro-tour is also valued by local governments because of its short distance, short time, easy decision-making, deep experience, new perspective and high frequency. At the same time, it is widely favored by the market because it allows people to re-explore and discover the beauty around them, as well as the deep experience, leisure style and consumption quality.

The tuyere of micro-travel

Grasping the enthusiasm of micro-tourism is also a breakthrough for tourism enterprises to recover from the normalization of epidemic prevention and control. To this end, we must first build a high-quality, interesting, in-depth and innovative micro-tour product supply system, so that people can get the best experience in a limited time. For example, China Travel Agency has successively developed micro-tourism theme products such as RV script killing, and in-depth cultural experience products such as The Little Monster in the Forbidden City, which have been unanimously recognized and loved by tourists.

Secondly, we should pay attention to the supply of relevant supporting facilities and services, increase cooperation with other emerging formats, and enrich the micro-tour experience by integrating elements such as camping, script killing, photography, food and music. Finally, we should pay attention to building a brand of micro-tour, reduce the search cost of tourists' micro-tour products, ensure the quality of micro-tour experience, help enterprises expand their influence and improve profit margins.

In the development of micro-tourism, we should pay attention to "stock utilization, micro-renewal; Theme setting and business configuration; Dig deep and experience deeply; Brand leadership and quality assurance; Marketing voice, innovation and development, actively respond to people's new expectations for a better life, meet people's new needs for a better life, and promote the high-quality development of micro-tours and even the entire tourist destination.