Traditional Culture Encyclopedia - Travel guide - Design and print brochures
Design and print brochures
Zhonghui Design (a professional brochure design company) Answer:
Many factors need to be considered when designing a brochure, such as design style, content and target audience. The following are several key steps:
1. Determine the goal: First, you need to define the target audience and expected effect of the design brochure. The design of brochures should be divided into different series based on the different needs of the target audience, thus generating targeted motivation.
2. Collect information: This step is very important, which requires you to conduct detailed market research and understand the company's core competitiveness and product characteristics. On this basis, use appropriate copywriting and pictures to show the characteristics of products and services.
3. Draft design: After mining the data, you can add abstract symbols according to the company image to determine the theme to be presented in each page. After that, you can create the sample by hand or use the design software to make the brochure design process according to the sketch.
4. Choose the appropriate design style: The design style of brochures is very flexible, but traditional graphic design, horizontal folding design, digital brochure, direct postage design and creative graphic design are all commonly used brochure design styles, and you can choose the style suitable for the company according to the publicity objectives and style characteristics.
5. Organization content: The content of the brochure should have a theme and chapter structure, and specific creative designs such as pictures, titles and introductions should be carried out according to the cognitive habits of the target users to make the content clearer, easier to understand and eye-catching.
6. Polishing details: After the design of the brochure is completed, the details of the brochure can be further repaired. For example, whether the typesetting text is clear, whether the graphic language is closely combined with each other, and checking and correcting the eyebrow angle repeatedly are all worthy of attention.
7. Prepare for production: After the design is completed, you can beautify the design, modify the photo size or color, improve the aesthetics and enhance the reading experience. Finally, cooperate with publishers to complete the printing production task.
Generally speaking, many factors need to be comprehensively considered in the design of brochures, including content arrangement, color matching, typesetting design and publicity effect evaluation. However, only by constantly trying to bring forth the new and presenting the achievements of practice in the performance library with care can readers gain timely recognition and reputation passed down from mouth to mouth.
Zhonghui Design Original Brochure Design Works
The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company, hoping to help you.
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