The PPT of Chery's new car launch conference is uncomfortable, and the copy of "Men love Ozawa" is not worth mentioning.

The PPT of Chery's new car launch conference is uncomfortable, and the copy of "Men love Ozawa" is not worth mentioning.

At present, the main consumer group in the domestic automobile market is young people, and after 90 s and 00 s, they gradually become the main buyers. It is precisely because of this consumption age structure that most of the new models in recent years are mainly young sports styles, and the focus of publicity is also young consumers. For example, there are many new cars on the domestic market recently, and the listing of new cars is often a lively style. Some time ago, Tank 300 directly turned the launch into a party, and the program was mainly young and lively street dance. This form is really pleasing to the eye. You can watch the launch and enjoy the program at the same time. However, the recent launch of another domestic car has caused controversy and even been criticized by most netizens as vulgar.

This new model is Chery Arrizo 5plus. Originally, there was no slot for the product. After all, it was upgraded based on the mature Arrizo 5 model. The design concept and configuration of the plus version have been well upgraded. This car has also attracted much attention in the field of domestic cars. However, in the PPT of the press conference, some incredible copywriting appeared, and one of them was the most controversial. "Men love Ozawa, is there Maria" can be said to be a stone that stirs up a thousand waves.

The "Ozawa" mentioned in the copy is actually an appearance scheme of Chery Arrizo 5plus. This time, the Arrizo 5plus contains two appearance styles, which are named "Ozawa" and "Little Ai" for the convenience of distinction. This is no problem, and it sounds pure. However, the PPT copy said that men all love Ozawa, and even added the suffix "Maria", which obviously evokes the association of male consumers by innuendo. After all, the name "Maria Ozawa" is a famous Japanese erotic artist.

When the new car is released, it is necessary to add some more connotative associative words. Such a PPT will really make people feel uncomfortable, especially female potential consumers. Why do men love Ozawa? Similar copywriting is not only not clever, but will bring some uncertainty to Chery itself. If a domestic "technical flow" car company with a very good image is labeled as "indecent", it is simply a victim of the butterfly effect, and all the publicity efforts in the early stage may be destroyed. Therefore, it is suggested that domestic automobile brand copywriting should be cautious. The copywriting of new cars such as Haval Dog Tank 300 is normal, and Chery doesn't need to take risks.

The final price of the new Arrizo 5plus model is 6.99-9.99 million yuan, and the price strategy is very accurate. The high allocation should be controlled within100000 yuan. Obviously, it is a compact car that is close to the people, and consumers of all ages may become potential customers of Arrizo 5plus. It is unwise to do PPT copywriting exclusively for men. In fact, such a compact domestic car is very suitable as the second means of transportation in the family, and there will not be too few female consumers.

Just because there is something wrong with the copy doesn't mean there is something wrong with the model. This Arrizo 5plus offers two different engines. 1.5L output 1 16 horsepower is barely enough, and 1.5T output 156 horsepower is more driving force. The interior provides fashionable configurations such as LCD instrument, central control large screen and electronic gear shift lever.

Here comes the problem. Do you think the listing copy like Chery is interesting? Welcome to leave a message in the comment area, and let's discuss it together! Pay attention to Kong Ming's surprise, and Bian Xiao is at your disposal! Some pictures come from the Internet. Reprinting and plagiarism are strictly prohibited. Welcome to like and share.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.