The post-Olympic wave "scraped" into short videos

Network TV Guide: In the summer of 20021,although it was shrouded in the shadow of the epidemic, there were also exciting Olympic Games. During the Olympic Games, China athletes won 88 medals and made breakthroughs in many events. Their efforts excited netizens.

During the Olympic Games, the content related to competitions and athletes became the mainstream of major social media. The understanding of new faces, the ridicule of old faces, the archaeology behind retired players and winning the championship, and respectable popular opponents or "sucking" or popular science ... all kinds of content have been forwarded in large quantities. Seeing the elegant demeanor of Olympic athletes, the public's pursuit of sports beauty and health beauty is increasingly strong.

On the eve of the closing ceremony, many netizens lamented that the empty window period from the end of the Olympic Games to the opening of the National Games missed the social network ecology during the Olympic Games in advance. However, these regrets did not last long-because the isolation vlog of Olympic athletes came.

Olympic athletes of Tik Tok

Olympic athletes who returned home from Tokyo were quarantined for 2 1 day according to management regulations.

The National Games is coming, but epidemic prevention is obviously more important. Athletes can only live and train in their isolated places. At this time, it was the vlog during their isolation that filled the boring daily life of netizens and athletes.

No matter how it is defined, athletes' isolation vlog is rich and colorful.

Some of them are more daily, sharing the manual process from eating and singing, or hobbies.

lift

Liu Wenwen

Fencer

Sun Wenyi

gymnast

Liu Yang

Others began to "live their lives" and played catch games with teammates and even Chen of the table tennis team.

Some of them seem quite helpless-the pure training video of the national table tennis team without saying a word has met with everyone's "violent" spit, as if it were an online classroom assignment submitted during the period of student isolation.

Guo Ping Sun Yingsha

new

Of course, when it comes to the keyword "homework", there is really homework to hand in-Yang Shuyu, a trio of women's basketball players, and Shi Zhiyong, a weightlifter, both shared their experiences in writing a summary after the meeting.

Basketball player Yang Shuyu

Weightlifter Shi Zhiyong.

Generally speaking, the largest proportion is this kind of video-training, training, training, and showing off your figure!

Zhang Changhong shooting team

Training and small science popularization

Swimming team Wang Shun

Isolated vlog

It can be said that many netizens are firmly attracted by their bodies.

According to the shooting team Yang Haoran's new short sports video "Breaking News", it is required by the Provincial Sports Bureau for athletes to release sports tutorials. I'm afraid other provincial sports bureaus are inevitable.

Come to think of it, such a request is super reasonable. The existence of short videos, on the one hand, requires athletes to increase their social media usage and influence, on the other hand, it can kill two birds with one stone by using the current star effect of athletes to let more people see indoor sports.

Kill two birds with one stone with a short fitness video

Twenty years ago, the future of retired athletes was a big problem. Although the athletes in popular events can be called carefree in the future, some athletes in unpopular events will have a hard time even if they win the honor of world champion.

However, with the gradual development of the rules, there are more and more comprehensive answers to the question about the whereabouts of athletes.

From 1986 to now, the related matters of retired elite athletes entering colleges and universities without examination have been continuously improved. The standard of excellent athletes has been broadened from the world champion to the subdivision level, which ensures the future of athletes in unpopular and non-strong events in China. At the same time, the upper limit of academic support for excellent athletes has also been expanded from "entering the university without examination" to "attending graduate school without examination".

After all, top athletes only exist at the top of the pyramid. On the other hand, non-top athletes are also being arranged.

There are some ways to encourage entrepreneurship. For training institutions that help retired athletes start their own businesses and athletes who start their own businesses, the Interim Measures for the Use of Employment and Entrepreneurship Support Funds for Retired Athletes have different support standards.

Chapter III Selection of the Interim Measures for the Use of Support Funds for Employment and Entrepreneurship of Retired Athletes.

Of course, from the detailed rules, the support fund is obviously to encourage athletes to continue to engage in the sports industry or start businesses in the sports industry.

This is probably the reason why some areas arrange unified training and switch to fitness instructors. Fitness industry is not only related to the improvement of national health quality, but also one of the sunrise industries.

But to be closer to people's lives and simple, it is still necessary to say that kol in short videos will make athletes become stars.

After all, after many years, there are still two kinds of sports stars that can be remembered by the online public rather than just the fans of a certain project: one is the "big devil" figure who won gold for many years in hot and strong domestic projects; Second, in addition to his achievements in sports, he also signed a contract with a brokerage company to become a player with constant exposure of stars.

Track and field team Huang Bokai's

Relay challenge

Li Fabin, weightlifting team

Jumping out of the cupboard is as easy as lifting weights.

It is definitely a good way to make athletes become online stars through sports, which is in line with the principle of "encouraging athletes to continue to engage in sports industry".

It can be said that some athletes really catch their eyes and make stars in order to match the popularity of the Internet or the "open bottle challenge" and "jump table challenge" that ordinary people can hardly imitate.

Of course, in addition to the spontaneous participation of athletes, there are also special activities carried out by short video platforms to help each other and truly achieve the coexistence of heat and positive energy.

Weightlifter Li Fabin

Swimmer Wang Shun.

The sports course during athletes' isolation can be said to be a large-scale "fitness without equipment" teaching point. There are about three things you can see most: yoga mat, elastic belt and Ipoh mineral water tank.

Earlier, the General Administration of Sports proposed that "sports reform should go out of the circle and highlight openness". It emphasizes four points.

Source: Xinhuanet Sports

Now, with the east wind of the Olympic Games, the two of them are approaching and coming into everyone's sight in a way that coexists with the entertainment effect.