What factors will influence tourists’ travel decisions?

Information such as product quality and service level of tourist destinations will have a significant impact on tourism decisions and directly determine the final determination of tourist destinations.

According to research by Qiu Fudong and Wang Jing, generally speaking, pre-purchase information collection includes internal information and external information. External information usually comes from four information sources, namely personal information, neutral information, advertising information and personal information. Experience the information.

Word-of-mouth information is the personal experience of tourists’ relatives, friends, classmates, colleagues and other acquaintances. It not only contains objective descriptions, but is also instructive. Their comments will exert a great influence on tourists’ travel decisions. ; Neutral information refers to information disseminated through neutral institutions such as newspapers, books, movies, and television, rather than information provided by tourism organizations or companies.

Neutral information plays an important role in tourists’ decision-making due to its strong objectivity and authority. Advertising information refers to promotional information from tourism governments or enterprises. Although this information has an obvious nature of advertising, due to the large amount of information and wide impact, it will also have a great impact on tourists' travel decisions.

In addition to information collection and weighing, destination image also has an important impact on choice behavior. Crompton proposed the concept of destination groups. Tourists choose the objects within these destination groups that are included in their field of vision, rather than considering them randomly.