How to make a good overall plan for tourism development? Experts contribute samples of the overall planning of tourism development. Please tell me.

It often includes some thematic planning (or departmental planning), such as the investigation, evaluation and development of tourism resources; Investigation, analysis and planning of tourism market; Tourism route design and planning; Tourism commodity design and planning; Tourism environmental protection; Tourism management and talent training plan. The overall planning of tourism development corresponds to the planning of the tourism sector. It has an overall strategy and does not make detailed plans for specific construction projects in various scenic spots and scenic spots. The master plan of tourism development needs to be compiled by a professional unit with the qualification of the master plan of tourism development. The specific content is all-encompassing. You can refer to the following article to understand that Taihang Mountain is the eastern edge of the second step of China's topography, starting from Beijing in the north and reaching the Yellow River in the south, passing through Beijing, Hebei, Shanxi and Henan provinces and cities, stretching for nearly a thousand miles. It is an important mountain range in the east of China. Taihang Mountain is rich in scenic tourism resources, with a long history and culture and great development potential. However, due to cross-regional, wide area, many scenic spots and unbalanced regional development, it is difficult to manage Taihang Mountain tourism development in a unified way and build an overall brand. How to integrate and package the tourism resources of Taihang Mountain, make a good brand of Taihang Mountain, and reshape the tourism image of Taihang Mountain, so as to make it one of the most attractive "China landscape ecological leisure tourism destinations" in China, which is extremely important for revitalizing the tourism industry in Taihang Mountain area and promoting the harmonious development of society in Taihang Mountain area. I. Advantages and opportunities of Taihang Mountain 1. Resource advantages Taihang Mountain has small Wutai Mountain, Taibai Mountain, Baishi Mountain, Langya Mountain, Nantuo Mountain, Yangqu Mountain and Wuwang Mountain from north to south. Rivers in the east of Shanxi Plateau (Loess Plateau) cross Taihang Mountain, enter Hebei Plain and flow into Haihe River system, forming beaded canyons and passes, and thousands of valleys are amazing. In addition, there are many unique landforms and lush vegetation such as die, famous springs, waterfalls and caves, which are rich in natural tourism resources. There are many national key scenic spots, national forest parks, national (world) geological parks, national nature reserves and 4A-level (5A-level) tourist attractions. Taihang Mountain is also a famous historical mountain. Since ancient times, Shennong has left countless footprints of civilization. There are many national cultural protection units in the local area, and there are countless tombs, ancient buildings, inscriptions and relics. Moreover, Taihang Mountain is one of the cradles of new China, with numerous revolutionary relics and extremely rich red tourism resources. 2. Location Advantages Taihang Mountain Area is located at the junction of Shanxi Plateau and North China Plain, connecting the east with the west and connecting the north and the south. Close to the densely populated North China Plain and the Central Plains with convenient transportation, it radiates hundreds of millions of people and has obvious geographical advantages. 3. Opportunities and advantages The world tourism industry continues to grow; The tourism industry in China has risen rapidly, and it has become an important pillar industry of the national economy. Requirements for key construction of several international tourist destinations during the Eleventh Five-Year Plan period; Further promote the strategy of the rise of central China; Landscape leisure and regional joint tourism development; The traffic, landscape, market and management pattern of Taihang Mountain tourism need to be reshuffled, and the Taihang Mountain tourism destination needs to be rebuilt urgently. These are great opportunities brought by the development of Taihang Mountain tourism under the background of the upgrading of China's tourism industry system. In addition, there will be the Beijing Olympic Games, Taihang Mountain greening project, ecological project and the further implementation of propaganda culture in the old revolutionary base areas, and various opportunities will be superimposed here to further enhance the attention and influence of Taihang tourism. Second, the main problem of Taihang Mountain tourism 1, the overall brand image is in name only. On the one hand, all parts of Taihang Mountain pay too much attention to the development of local tourism resources, lack the overall development of "Taihang Mountain tourism brand", make too much use of Taihang Mountain brand, create less maintenance, and there is a serious "tragedy of the commons", which greatly damages the overall brand of Taihang Mountain tourism. On the other hand, although there are various forms of tourism promotion in Taihang Mountain area, most of them stay at the level of "selling products", focusing on scenic spots rather than integration, focusing on products rather than image. Over the years, different places have sung their own tunes, lacking accurate positioning and unified planning of Taihang tourism image. 2. Inadequate overall planning of industrial factors, poor traffic and aging products are still bottlenecks restricting the development of Taihang Mountain tourism. Taihang Mountain area has weak transportation infrastructure, low road density and grade, backward railway and airport construction, and poor accessibility of many tourism resources with great development potential. Even in developed places, such as Taihang Mountain Grand Canyon, Wutai Mountain and Yuntai Mountain, the traffic conditions are not satisfactory. Restricted by traffic conditions, the tourism development in many backward mountainous areas is still in a "mountain climbing" situation, and the standardization construction, formation management and service level of some scenic spots are not in place, so it is difficult to connect well with the main line of Taihang Mountain tourism. Taihang Mountain's tourism products are mainly sightseeing products, and the theme development of leisure and holiday products, cultural experience products, eco-tourism products, rural tourism products and science and technology education is not enough to meet the increasingly personalized tourism consumption demand. 3. The linkage effect is not strong. On the one hand, the ability of tourism enterprises to organize groups is not strong, and most of them are mainly based on land connection business, and the "loss" of tourism income is serious; On the other hand, the tourism function is not enough, the protective development of rural tourism resources is not enough, and local farmers and rural economy do not benefit enough from tourism; In addition, the interaction and integration of tourism with culture and education, new rural construction, characteristic agriculture and other related industries is not enough, and the "multiplier effect" of tourism is not obvious, which has little effect on promoting industrial upgrading. 4. The low degree of market development is manifested in two aspects: the rigid mechanism of tourism market and the low quality of enterprise of tourism. On the one hand, Taihang Mountain tourism faces obstacles in system, policy and development space, the phenomenon of separation of government from enterprise is obvious, and the tourism market system is not perfect, so it is difficult to cope with market requirements and competition; On the other hand, there are many overlapping problems in the tourism management of Taihang Mountain. The standards of various departments are different, the functions are repetitive, and tourism enterprises are overwhelmed, making it difficult to become bigger and stronger, and the tourism quality of enterprises is generally low. At present, there is not a large-scale tourism group with capital as the link across regions, fields and industries in Taihang Mountain area. Regional cooperation, market order maintenance and brand building are difficult to implement under the conditions of market economy. Third, the development trend of Taihang Mountain tourism, the rise of the central and western regions, various major projects related to Taihang Mountain, Jiaozuo phenomenon around Taihang Mountain and Luanchuan model have all ushered in good development opportunities. 1. Regional tourism cooperation is increasingly strengthened. In recent years, barrier-free tourism has been carried out in the "Jin-Ji-Yu Golden Triangle Tourism Economic Cooperation Zone" and "Yu-Jin Golden Triangle Tourism Zone", and the "South Taihang Mountain Tourism Development Plan" has been compiled. During the Eleventh Five-Year Plan period, the state also proposed to draw up tourism development plans for the middle and lower reaches of the Yellow River. These plans all showed the trend of regional tourism cooperation, indicating that both the state and local governments are paying attention to regional tourism cooperation. 2. Expansion of the Hinterland of Tourism Space For many years, due to the restriction of traffic conditions and the supply of tourism products in mountainous areas, major tourism products and scenic spots have been developed, and it is difficult to extend vertically to the Hinterland. With the enhancement of the government's tourism awareness and the further improvement of transportation technology, a number of new tourism products have been added to the hinterland of Taihang Mountain, becoming new tourist attractions and profit points. 3. The sustained growth of tourism economy is accompanied by the rapid growth of tourism in China. Taihang Mountain tourism, rich in landscape tourism products that the market is keen on, will become a hot spot of tourism consumption. Some upcoming large-scale activities or projects, the 2008 Beijing Olympic Games and other opportunities will also greatly enhance the attention and influence of Taihang tourism. With the further promotion of regional economic cooperation in Taihang Mountain, the construction and management level of Taihang Mountain tourist destination has been continuously improved, and the tourism economy of Taihang Mountain will continue to maintain sustained growth. It can be predicted that Taihang Mountain tourism will usher in a new round of development climax in the next few years. Fourth, revitalize the Chinese Longji Although there are still various problems in Taihang Mountain tourism, the situation is developing in a benign direction. Taihang Mountain should seize the strategic opportunity of destination construction during the Eleventh Five-Year Plan period, cater to the general trend of upgrading China's tourism industry system, and promote the construction of Taihang Mountain's aquatic leisure tourism destination as a whole. 1. Overall development concept and strategic linkage strategy: further promote the regional tourism cooperation between Beijing, Hebei, Shanxi and Henan Taihang Mountain, improve the long-term cooperation mechanism, and build a barrier-free tourist area in Taihang Mountain. Image promotion strategy: establish the image of "majestic Taihang Mountain, the backbone of China" and unify the tourism image of Taihang Mountain. Boutique building strategy: Take Yuntai Mountain, Taihang Mountain Grand Canyon and Wutai Mountain as the main attractions, take Taihang culture and Taihang spirit as the connotation, combine the construction of new countryside, small towns and water conservancy projects, and cooperate with the three-dimensional development strategy of pan-tourism industry with leisure tourism as the core to jointly build a series of comprehensive tourism products. Strategy of developing tourism through science and education: establish the strategic view that talents are the first resource, promote cooperation between colleges and universities, improve the tourism cultural literacy of tourism majors and mountain farmers, and enhance the ability of tourism management and independent innovation. 2. Spatial pattern of one axis, three poles and one axis: Taihang Mountain long line. Further cultivate the long-term tourism of Taihang Mountain with landscape sightseeing+leisure vacation+cultural experience, improve the tourism value of Taihang Mountain, enhance the leisure vacation function of Taihang Mountain, enhance the tourism cultural taste of Taihang Mountain, and become the top product of domestic sightseeing and leisure tourism destinations. Three poles: Beijing, Shijiazhuang and Jiaozuo. Further improve the urban tourism functions of Beijing, Shijiazhuang and Jiaozuo, plan to launch several special tourism and entertainment programs that reflect the Taihang spirit and Taihang cultural theme, enrich evening tourism and entertainment activities, build tourist source areas, tourism organization centers and tourism reception centers in Taihang Mountain area, and hold sitcoms in some classic open-air scenic spots. The third line (area): a trip to the Golden Triangle of the South Taihang Mountain centered on Jiaozuo: including Wuwang, Yuntai Mountain, Wangmang Ridge, Xiyagou, Guo Liang Village and Taihang Grand Canyon; A trip to the Taihang Golden Triangle in the north-central part of Shijiazhuang: including Tiangui Mountain, Wuyuezhai, Tuoliang Mountain, Tianshengqiao, Niangziguan, Cangyan Mountain and Wutai Mountain; Tourism in the Golden Triangle of Northern Taihang Mountain centered on Beijing: including Baishishan, Taibai Mountain, Xiaowutai Mountain and some mountainous areas in Beijing (such as Xiangshan and Lingshan). 3. Taihang tourism is a "hot pot industry" with wide coverage, high correlation and strong comprehensiveness, with brand maintenance and overall image reconstruction led by the government; Taihang Mountain tourism is a cross-provincial, multi-level and regional tourism product, which needs the government to lead tourism. At present, the situation of regional tourism economic cooperation in Taihang Mountain has initially taken shape, but the tourism cooperation among local governments should focus on the maintenance of Taihang brand and the reshaping of the overall image, which is the top priority for the government to promote the development of Taihang tourism. Taihang Mountain brand building project: establish Taihang Mountain tourism development fund, and maintain and build Taihang Mountain tourism brand jointly by Beijing, Hebei, Shanxi and Henan provinces according to the standards of world natural and cultural heritage, world geological park and national AAAAA tourist area. Tourism image promotion project: carry out systematic CIS design around "Weitaihang, the backbone of China" and implement a unified tourism identification system (including network, guide words, travel guides, picture books, travel maps, travel films, festivals, etc.). ), with the cooperation of local governments and enterprises, improve the tourism image of Taihang as a whole. Taihang tourism unblocked project: highlight the tourism distribution functions of Beijing, Shijiazhuang, Jiaozuo and other cities, and strive to solve the accessibility of Taihang Mountain area and Taihang Mountain interior. Tourism eco-environmental protection project: adhere to the principle of "scientific planning, strict protection, unified management, rational development and sustainable utilization", strengthen the effective protection and innovative utilization of core competitive resources, effectively solve several major problems such as mountain traffic, ecological protection, cultural relics protection and village construction, and create a good ecological environment. 4. Brand promotion of scenic spots and product theme development Brand promotion of scenic spots: plan and develop scenic spots at different levels, and select a number of high-level, high-demand and high-investment development to make them supporting brands and landmark scenic spots of Taihang tourism. Thematic development of products: explore the cultural connotation of Taihang tourism in an all-round way, and each scenic spot can find its own individual theme under the brand of Taihang, or organize similar tourism products with the same theme to carry out thematic development, such as the red theme of "Taihang smoke, dawn of victory"; The landscape theme of "China Dragon Ridge, Taihang Xiong Feng"; "Five thousand years of civilization, eight hundred miles of Taihang" and other themes. 5. Conceptual Marketing and Theme Diversion According to the product characteristics and market trends, Taihang Mountain area should form a market structure based on the mass landscape tourism market, with leisure and holiday tours, folk experience tours, scientific research and adventure tours and fitness sports tours as the main body, supplemented by other characteristic tourism markets. In the process of Taihang tourism image and brand marketing, Taihang should be regarded as a whole concept and the concept of "conceptual marketing" should be established. Through image building and brand promotion, the marketing system of Taihang Mountain landscape ecological leisure tourism destination is established to market Taihang Mountain tourism brand as a whole. At the same time, it is necessary to conform to the new trend of tourism market development and explore a new model of differentiated development of Taihang Mountain tourism destination market for different market groups according to the diversified characteristics of Taihang Mountain tourism products. 6. Tourism Strategic Alliance Taihang Mountain Tour is a comprehensive product with cross-regional and multi-factor combination. Cross-regional characteristics under the tax-sharing system bring contradictions among different government stakeholders, and the characteristics of multi-factor combination bring contradictions among different enterprise stakeholders in the industrial chain. The contradiction between these two stakeholders is the fundamental reason for the irrational competition of Taihang tourism for many years. In order to fundamentally solve the irrational competition of Taihang tourism, macro-Taihang tourism economic cooperation between Beijing, Hebei, Shanxi and Henan governments is not the best way out. The deep-seated problems of Taihang tourism should still play the role of market mechanism and be solved by market subjects. The fundamental way to expand Taihang tourism is to dilute the management of administrative divisions on Taihang tourism, establish a unified and open Taihang tourism market, and form cross-regional and cross-industry tourism groups and strategic alliances. This strategic alliance of tourism industry is a market-oriented tourism market subject with capital as the link. Encourage tourism enterprises and travel agencies to share, unite and integrate, and explore new management modes; Encourage and promote all kinds of powerful tourism enterprises to invest across regions, and carry out strategic acquisitions, merger or holding on the advantageous scenic spots in Taihang Mountain area; Gradually set up cross-regional and cross-industry Taihang Mountain Tourism Development Joint-stock companies or groups. 7. Community Tourism and Industrial Integration For Taihang Mountain, a region rich in tourism resources but underdeveloped in social economy, developing tourism is not only an economic issue, but also a political issue. We should give full play to the role of tourism as a "balanced industry", promote the redistribution of social income and promote the harmonious development of Taihang Mountain area. Develop community tourism: combine tourism development with the life of mountain residents (development-oriented poverty alleviation), set up Taihang Mountain tourism construction demonstration zone, carry out Taihang Mountain tourism employment training, encourage and support the development of rural tourism in mountainous areas, guide tourists into communities, and let tourism benefit mountain people. Promote industrial integration: guide, encourage and support the development of tourism agriculture, industry, transportation, culture, education and other industries according to local conditions, integrate tourism and related industries with the concept of "big tourism", increase their added value and coordination, and promote the improvement and sustainable development of social and economic benefits in Taihang Mountain area. In addition, the reconstruction of quality system and the supervision of enterprise's honest management are one of the focuses of Taihang Mountain tourism development and management. V. Some specific suggestions 1. It is suggested that the National Tourism Administration focus on building Taihang Mountain into the most representative domestic landscape ecological leisure tourism destination for building a world tourism power, and study and formulate the Implementation Plan for the Construction and Management of Taihang Mountain Tourism Destination or the Master Plan for the Development of Taihang Mountain Tourism Destination as soon as possible. 2. In view of the reality of administrative divisions in Taihang Mountain area, it is suggested that the National Tourism Administration should take the lead in setting up the Taihang Mountain Regional Tourism Development Coordination Committee, issue the Regulations on the Management of Taihang Mountain Regional Tourism Development as soon as possible, and strengthen the management of tourism in Taihang Mountain area according to law. 3. It is suggested that the National Development and Reform Commission, the Ministry of Finance, the National Tourism Administration and local governments set up Taihang Mountain Tourism Development Fund, promote the construction of demonstration areas for mountain residents in combination with the construction of new rural areas in mountainous areas, establish a tourism training mechanism in Taihang Mountain area, and explore a new model of tourism development and poverty alleviation. 4. It is suggested that the National Development and Reform Commission and the Ministry of Finance give Taihang Mountain remote areas the same national western development policy and Taihang Mountain industrial policy as other counties. 5. It is suggested that the State Environmental Protection Administration and scientific research institutions pay more attention to the remote areas of Taihang Mountain, especially the research on the ecological environment management and construction scheme in mountainous areas, so as to effectively solve the visual pollution problem of Taihang Mountain tourism. 7. In view of the particularity of Taihang Mountain, it is suggested that Taihang Mountain Development Company should break through the red line of mountain tourism development while developing mountain tourism, compile a controlled tourism development plan in Taihang Mountain area, effectively integrate the tourism resources around the mountain area, and let more mountain residents benefit from tourism; When conditions are ripe, Taihang Mountain Tourism Economic Development Zone and Tourism Economic Management Committee can be established for unified planning, development and management.