Why do you feel less enthusiastic about the people around you when you grow up? Increasingly indifferent to the world? Is it a precursor to depression?

First, the new requirements for rural tourism professionals in the transformation and upgrading of rural tourism industry

Driven by the external changes of market demand and the internal requirements of its own sustainable development, China's rural tourism industry is facing opportunities and challenges of transformation and upgrading. The new trends and changes also put forward higher requirements for the knowledge structure and technical ability of rural tourism professionals.

1. Compound management talents. With the trend of the integration of rural tourism formats becoming more and more obvious, emerging tourism formats such as "tourism+business exhibition", "tourism+health care" and "tourism+education technology" emerge one after another. These new tourism formats call for breaking the boundaries between industries and enterprises and need cross-border integrated tourism talents. Specifically, rural tourism managers should not only have modern management concepts, but also know marketing strategies and skills; It is necessary to understand the demand characteristics and changing trend of tourism consumption, and to have enough judgment on the development trend of tourism consumption market; We should not only be familiar with the operational characteristics of traditional tourism formats, but also actively grasp the development law of new formats, and have the ability to integrate single tourism products into characteristic tourism products. Only by becoming a cross-border talent can we give full play to the advantages of local resources. Therefore, it is a new challenge for vocational education to cultivate compound rural tourism management talents with humanistic quality, modern management ideas and tourism management skills to adapt to the development trend of rural tourism "format integration".

2. Information technology talents. With the continuous innovation of information technology, especially the development and application of big data, Internet of Things and 5G technology, the rural tourism industry is increasingly dependent on informatization. For example, the construction of tourism public information service platform and tourism e-commerce platform has effectively utilized information means such as cloud computing and big data, provided comprehensive and integrated online services for the tourism industry, and greatly enhanced the scientific and effective management of the industry. However, how to quickly screen, analyze and transmit information, how to use new media such as WeChat, Tik Tok and e-commerce platform to market products, how to deal with technical problems in data platforms in time, and how to create humanized and accurate tourism products with high-quality talents are still relatively scarce. Therefore, it is urgent for vocational colleges to improve the "informatization" skills of rural tourism practitioners through academic education and lifelong education and training, and complete the upgrading and reconstruction of productivity.

3. Innovative and entrepreneurial talents. Single format, homogeneous products, short supply chain and low value chain are the shortcomings that restrict the high-quality development of rural tourism at present. Only with strong innovation ability can we actively put forward new ideas, new models and new measures, effectively fill the shortcomings, promote the transformation of rural tourism to a higher level and extend to a longer industrial chain. At present, college students often choose entrepreneurial projects with low threshold and low technical content when they return to China to start businesses. Due to the lack of market competitiveness and high failure rate, as well as the lack of entrepreneurial experience of college students, the entrepreneurial results are not very satisfactory. Therefore, vocational colleges should actively build innovation and entrepreneurship platforms, encourage students to carry out simulation training such as rural tourism route design and brand marketing, and participate in innovation and entrepreneurship competitions such as cultural and creative product design and "Internet plus tourism" to effectively enhance students' awareness and ability of innovation and entrepreneurship.

Second, vocational education services in rural tourism personnel training problems

At present, the training of rural tourism professionals by vocational education is not suitable for the needs of economic development, mainly in the following aspects:

1. The goal of talent training is inconsistent with the demand of rural tourism development. The transformation and development of rural tourism urgently needs to adjust the training objectives and training methods of tourism talents. However, many vocational colleges have not conducted a comprehensive and in-depth investigation and analysis of the talent demand for rural tourism development when setting up majors and courses. The specialty setting is backward, the teaching resources and teaching methods are outdated, and it is difficult for the trained talents to meet the needs of rural tourism industry. The lack of tourism talents directly affects the integrated development and consumption upgrading of rural tourism industry. The lack of professional talents in pre-tourism planning leads to the irregular overall layout of tourism destinations, short chain of tourism products and services, and insufficient vitality to stimulate tourism consumption. In the medium term, the lack of talents in organization, management and marketing will make the operation mode of tourism products too single and the motivation to meet the diversified needs of tourists is insufficient. In the later period, there is a lack of experienced "compound" management talents, so it is impossible to grasp the feasibility of local culture and economy, and there will be insufficient supply of competitive characteristic tourism products, which will affect the development of local tourism to improve quality and efficiency. Therefore, in the face of the rapid development of rural tourism, vocational education must adjust the training objectives in time, optimize the curriculum, and cultivate compound talents urgently needed by the industry.

2 "."Double-qualified "teachers are lacking. Rural tourism specialty is both theoretical and practical, and needs a large number of "compound" teachers who are good at tourism professional knowledge, tourism product design, tourism project planning and innovation ability. At present, most professional teachers in vocational colleges only have relevant theoretical knowledge, but have no experience in rural tourism, and even fewer teachers have passed the training and certification of entrepreneurial instructors, lacking innovative and entrepreneurial backbone teachers and leaders. This makes many teachers teach students a lot of outdated knowledge mainly through theoretical narration and case analysis, but they can't keep up with some new knowledge and skills that have been applied in the tourism industry in time. In addition, there is insufficient interaction between teachers and students and enterprises, and there is a distance between the teaching content and the actual needs of tourism enterprises, which leads to the disconnection between the theory learned by students and the actual work. Therefore, it is the most important thing to build a "double-qualified" teacher team with excellent tourism business, rich teaching experience, reasonable age structure and excellent theory and practice.

3. The practice of rural tourism innovation and entrepreneurship is not carried out enough. At present, most vocational colleges offering tourism major have arranged practical teaching links, such as tour guide practice, scenic spot explanation practice, hotel service practice and tourism marketing practice. However, because there are no leading tourism enterprises or deep cooperative tourism enterprises, rural tourism practice teaching is mostly knowledge verification, skill learning and skill training, lacking innovation and entrepreneurial practice. Although vocational colleges offer innovation and entrepreneurship education courses, most of the teachers who take this course belong to