The Concept of Tourism Risk Perception Theory

The concept of tourism risk perception theory is people's subjective judgment on the characteristics and severity of a particular risk, and it is an important indicator to measure the degree of public psychological panic. According to relevant data, a basic cognitive process can be abstracted into three parts: perception, cognitive processing, thinking and application, that is, the experience obtained by individuals according to intuitive judgment and subjective feelings is recorded and screened according to environmental stimuli, and the subjective risk judgment is condensed into knowledge and memory, which can be used as the judgment basis for attitude and behavior decision-making to avoid, change and accept risks.