"New Farmers" Walk out of the New Road of "E-commerce+"Rural Revitalization

"New Farmers" Walk out of the New Road of "E-commerce+"Rural Revitalization

Rural revitalization and e-commerce empowerment. In Nihong Village, Pingshun County, rural "new farmers" have taken advantage of new media and embarked on a new road of "e-commerce+tourism" integration and development.

In order to better revitalize and make use of various cultural tourism resources in the village, Ni Hongcun recruits talents for the society. Zhang, who went out from the countryside, has been engaged in the media industry for many years. Hearing that there is a demand in his hometown, he decided to contribute to his hometown with his own strengths.

After returning to his hometown, Zhang cooperated with the village to set up a planning management company, became a "new farmer" combining new media and rural tourism, set up a 100-member network celebrity service group, and produced and publicized a number of short videos with explosions. Ni Hongcun has become a well-known network celebrity village.

The addition of "new farmers" not only brought passengers to Nihong Village, but more importantly, it enriched new business forms, brought new ideas, inspired new impetus and forced new governance. Now Nihong Village campsite, waterfront tea bar, cement pipe barbecue, shallow water swimming and other tourism formats coexist, cleaning staff and safety personnel are managed by one company, and visiting vehicles are parked centrally. The village's mental outlook has also taken on a new look, and it has embarked on a new road of rural tourism development.