Is there a Country Garden in Xi'an?

Country Garden is one of the only two well-known real estate brands in China.

■The "Chang'an New City" project promoted by Chang'an District has aroused great interest in Country Garden.

■The person in charge of the relevant departments of the Xi'an Investment Promotion Bureau said that achieving a win-win situation is what must be fully paid attention to when attracting investment. On May 18, Yang Guoqiang, Chairman of the Board of Directors of Guangdong Country Garden Group Co., Ltd., led his team to inspect Shaanxi. During the meeting, he met Chen Baogen, Deputy Secretary of the Municipal Party Committee and Mayor of Xi’an, and inspected some investment projects in Chanba Ecological Zone and Chang’an District. Previously, Hong Kong Henderson Land purchased land in Xincheng, which was regarded as a landmark event for the southern and even Hong Kong real estate giants to advance into the northwest. On May 21, the Guangdong Country Garden inspection team, including Chairman Yang Guoqiang, Vice President Wang Zhidun and other senior executives, concluded their three-day inspection and left Xi'an. Country Garden enters Chang'an Yang Guoqiang's trip to Xi'an received a high-level reception. On May 19, the morning after the delegation arrived in Xi'an, they were able to meet with Chen Baogen, deputy secretary of the Municipal Party Committee and Mayor of Xi'an. According to relevant sources, Yang Guoqiang showed a relatively strong investment intention and even discussed some detailed issues with the investment promotion department. Accompanied by relevant personnel from the municipal government, Yang Guoqiang and his party inspected the Guangyuntan project in Xi'an Chanba Ecological Zone and related projects in the Economic and Technological Development Zone on the morning of the 21st. In the afternoon of the same day, the Country Garden delegation came to Chang'an District for an on-site inspection and held discussions with Chang'an District regarding investment intentions. At this symposium, which lasted less than an hour, Country Garden gave a brief introduction to the group’s development direction and plans. Chang'an District focused on introducing the regional development plan and recommended investment projects such as "Chang'an New City" to the delegation. The "Chang'an New City" project promoted by Chang'an District is planned to cover an area of ??1,976 acres. It is located north of Weiguo Road and west of Ziwu Avenue. It is adjacent to Chang'an New Administrative Center in the east, West High-tech New Industrial Park and Ziwei Pastoral City in the west, and is connected with Shaanxi Normal University and Shaanxi Normal University. Northwest University of Political Science and Law and many other universities are across the road from each other. The project will be built into a "fully functional high-end residential area and commercial area", of which 900 acres have been acquired and reserved by the Chang'an District Land Reserve Center in accordance with legal procedures, thus arousing great interest from Country Garden. Lu Yinquan believes that "Country Garden chose to inspect Chang'an District. In addition to government promotion, the rise of Chang'an District's real estate sector and the development of the regional economy are also important reasons." "At the symposium, we also mentioned two other important reasons that focus on tourism and vacation. "Cuiweigong Tourism Development Project" is located at the northern foot of the Qinling Mountains, in Huangyusi Village, Luanzhen Street Office, Chang'an District, Lu Yinquan said. The altitude here is 1,260 meters, with small temperature differences throughout the seasons. There are 420 acres of cultivated land and 1,860 acres of orchards. It can be planned to build a large-scale resort; the "Xujiagou Reservoir Tourism Resort Project" is located in Xujiagou Village, Yinzhen Street Office, Chang'an District, with a reservoir capacity of 5.28 million cubic meters, with a maximum water storage area of ??487 acres. The surrounding scenery is pleasant and suitable for the development of tourism and vacation projects. After the symposium, accompanied by the leaders of the Investment Promotion Bureau, the Land Bureau, and the Planning Bureau, Yang Guoqiang and his party inspected three real estate projects including the "Chang'an New City" project. Second trip to Chang'an Country Garden is one of the only two well-known real estate brands in China. In 2006, it ranked first among Chinese private enterprises in paying taxes. One of the legends about Country Garden is that Yang Guoqiang transferred his assets to his daughter and became the chairman of the board of directors. He was just working for his daughter, and the beneficiary was the richest Chinese woman. On April 20 this year, it created the "second legend": at 10 a.m. that day, "Country Garden" code-named "2007.HK" was listed on the main board of the Hong Kong Stock Exchange and rose to HK$7.21 in less than two minutes. , the highest price of the day was HK$7.35, an increase of 37% from the listing price, the trading volume was 1,004,020 shares, and the transaction value reached HK$7.226 billion, ranking first in the trading value of ordinary stocks on the Hong Kong Stock Exchange that day. Based on the issuance of 2.4 billion shares in this offering, accounting for 15% of the enlarged total share capital, Country Garden, which performed strongly on its first day of listing, has become the largest mainland developer stock in the Hong Kong stock market, with a market value of HK$116 billion. "Country Garden has raised 12.5 billion yuan in financing from its listing. Its scale is equivalent to that of a large state-owned enterprise, which is very impressive. It is sought after by the market because of the myth that "new stocks are undefeated."" Wang Zehui, a securities analyst, said that Country Garden's early large and cheap land reserves and Brand effect is the main reason why many investors are pursuing it. Under the current background of RMB appreciation, real estate stocks are still favored by the market, and Country Garden still has the potential to appreciate. The successful listing of Country Garden not only became a "famous stock" that attracted everyone's attention, but also broke the original pattern of the stock market. It is understood that Country Garden, with a market capitalization of over 100 billion, has surpassed Hang Lung and Henderson Land (Henderson Properties) to become the top three real estate stocks, second only to Cheung Kong and Sun Hung Kai. According to relevant reports in Hong Kong, Hong Kong tycoon Lee Shau Kee invested 1 billion yuan in Country Garden, making this mainland real estate stock that has not yet started its IPO activities quickly become the focus of the market. As a corporate investor in Country Garden, Henderson Land Chairman Lee Shau Kee was allocated 186 million shares. In addition, Country Garden, which was listed shortly after its listing, was influenced by several stock market predators, and many retail investors followed closely. Coincidentally, in April this year, at an auction held by the Xi'an Municipal Bureau of Land and Resources, Hong Kong-based Henderson Land held up placards 21 times and finally won the use rights of 168 acres of land formerly owned by the Xi'an Electrical Machinery Factory for 430 million yuan.

As compatriots from Shunde, Guangdong, Li Shaoji and Yang Guoqiang seem to have formed a certain tacit understanding, and they both have their sights on Xi'an. People in the real estate industry commented: The heroes see the same thing. The formal intervention of Hong Kong Henderson and the inspection by Country Garden undoubtedly sends a strong signal: Xi'an, a second-tier city, is currently receiving great attention from domestic and foreign real estate giants, and some people regard this as a symbol of its entry into the real estate industry in Shaanxi. The event is also a landmark event in the development of the northwest real estate market. After Yang Guoqiang returned, Ouyang Baokun, deputy general manager of the investment department of Country Garden Property Development Co., Ltd., took several staff from his planning and market development department to Chang'an District again, focusing on further investigation and understanding of these three projects. , District Mayor Wang Wenzhan personally received it.