Planning plan for Ching Ming Festival activities in shopping malls

Shopping mall Qingming Festival activity planning plan

In order to ensure that the activity is carried out in a solid manner, we need to start the activity plan formulation in advance. The activity plan is formulated for a certain activity, including the implementation of specific actions Method details, steps, etc. So what does an excellent activity plan look like? The following is the shopping mall Qingming Festival activity planning plan I compiled. You are welcome to share it.

Shopping mall Qingming Festival activity planning plan 1

1. Activity time:

April 3 (Thursday) - April 5 (Saturday) 5

2. Activity theme:

Qingming Festival "Outing Festival" - "Spring outing", "Good time traveling"

3. Activity content:

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Activity 1: Qingming·Outing Festival-"Spring Outing" and you will get a 15 yuan shopping voucher for every 100 yuan you spend.

During the event, anyone who spends 100 yuan or more on clothing and department stores at --- will get a 15 yuan shopping voucher. 15 yuan shopping coupons, 30 yuan shopping coupons for purchases over 200 yuan, 15 yuan shopping coupons for cosmetics purchases over 200 yuan, and so on.

1. Shopping coupons can only be used during the event, are valid for the entire building, and will become invalid upon expiration.

2. Supermarkets and expressly stated products do not participate in this event.

The four major brand manufacturers of Royalstar, Rongsheng, Joyoung and Galanz are specially invited to demonstrate the use method and explain relevant knowledge to you on-site. Midea, Supor, Aide and other series of induction cookers, rice cookers, and electric pressure cookers are on sale at ultra-low prices!

Special products featured during the Qingming Festival:

50% off on all sweaters Starting at 50% off on Golden Shield clothing;

China's top ten women's clothing brands "Disping" are now here -, with a 12% off sale on the entire site!

Launching special and ultra-low prices Products: Thunder Horse T-shirt 68 yuan/piece; Pavia shirt 35 yuan/piece; Paifei spring shirt 25 yuan/piece; women’s casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Jinying T-shirt T-shirts are RMB 39 per piece; Busen T-shirts are RMB 35 and RMB 45 per piece; Huangbao suits are RMB 138 per set;

New styles of children’s clothing are now available, and a series of special-priced clothing has been launched. Sports pants are RMB 18 per set. Strips, shirts are 16 yuan/piece, T-shirts are 10 yuan/piece.

Activity 2: Qingming·Outing Festival—Casual Sportswear Sale

During the event, new models of famous brands such as Nike, Yichun, Semir, and Metersbonwe will be launched! -- The Sports and Leisure City launches a special sale on hundreds of casual wear and travel wear! Nike items are 40% off, Harjia sports pants are 39 yuan/piece, Vangelon sports pants are 59 yuan/piece, and Madiya sportswear is 78 yuan and 88 yuan. /set is selling like hot cakes!

Event 3: Qingming·Outing Festival—Exhibition and Sale of Outing Supplies

During the event, an exhibition and sale of outing supplies and snack foods will be launched, and new digital cameras will be sold on the fourth floor. The lowest price in the county is on sale, and some cost prices are on sale for three days. Nikon digital cameras are on sale at a special price of 1,080 yuan/unit.

Supermarket cakes, delicacies, and pasta offer several products with a 30% discount every day. Brown eggs are sold at the lowest price in the county from time to time, and rice is on sale for 1.39 yuan.

If you spend 158 yuan or more on department store products in the supermarket, you will get a 2.5kg bag of rice for free.

The original price of Soft Shadow toilet paper is 20.50 yuan, and the current price is 16.90 yuan.

20% off all Geya watches, headwear starting from 0.10 yuan!

Event 4: Qingming·Outing Festival - the second wave of travel shoe sales - thousands of pairs of famous travel shoes 39 Starting from NT$39

During the event, Shoe Mall will launch the second wave of sales of thousands of pairs of travel shoes and brand new shoes, with special prices starting at NT$39, and single shoes and cloth shoes on sale for NT$10. Some men's and women's shoes such as Kangnai, Red Dragonfly, Feituo, Sunite, etc. are discounted for up to 40% off!

New models of children's shoes are on the market, and special price sandals of 29 yuan, 35 yuan, and 39 yuan are on sale.

Activity 4: Tomb-Sweeping Festival·Outing Festival-Fun·-Toss dice to win eggs

Eating eggs during Qingming Festival--10,000 eggs are carefully prepared for you and waiting for you, During the event, an activity of betting dice and winning eggs will be launched in the atrium on the second floor. Customers who purchase a single ticket of more than 30 yuan can cast dice once, cast twice if they spend 60 yuan, and three times if they spend 90 yuan. The maximum number is three. According to the Roll your numbers to win Tomb-Sweeping Day eggs.

IV. Activity planning and publicity:

1. TV station subtitle activity planning, FeiZi activity planning

2. Meteorological Bureau subtitle activity planning

< p> 3. Store signage, hangings, etc. ("Let's go! Go for an outing!"...)

4. Large signage in front of the building, rainbow arch across the road

5. Colorful flyers (10,000 copies, issued by employees themselves) or Chenhong Information (15,000 copies, issued with Dazhong Daily)

6. Main channel floor stickers (omitted) Shopping mall Qingming Festival activity planning plan 2

1. Market Analysis

This year’s Qingming Festival is a legal holiday, and the holiday is from April 4th to 6th. The common folk customs of this festival are: offering sacrifices and sweeping tombs, eating bread and rolling eggs, swinging on swings, planting trees, and going on youth tours.

Because the temperature is still low this season and the time is only 3 days, the market will have the following main characteristics according to this analysis:

Ordinary people will use ancestral graves as their mobile destination to carry out traditional sacrificial activities, correspondingly there will be demand for gifts when visiting relatives and friends, and demand for food and drinks for dinners with relatives and friends;

Some citizens will have short-distance play and tourism activities, which will produce snacks , convenience foods, and other commodities; parents accompany their children to wander aimlessly in places with leisure and entertainment projects or engage in some outdoor sports; schools, government agencies and other units will organize revolutionary education activities such as paying homage to martyrs;

There will be arrangements for cleaning up and sorting out cotton clothes at home; women are beginning to pay attention to sunscreen and skin care products... The activities are short-scheduled, mainly to prepare for 5.1

2. Key points of publicity and promotion

Based on the above analysis, this festival should focus on the following points:

The event time should start from April 4th, because tourists returning home to offer sacrifices and tourists will buy goods in advance and leave on the 4th; promotion The products should be mainly gift-packed wine, tonic drinks, food combinations, snack foods, convenience foods, fruits and vegetables, pastries, disposable supplies, cleaning products, and skin care products, with special prices, hot spots, and key promotions on DM. Prominently displayed in the store.

3. With a supermarket shopping receipt of 50 yuan plus 10 yuan, you can exchange it for a kite, while supplies last. Excludes fresh food and special offers.

Theme products: cigarettes, wine, fruits, grains and oils, nourishing foods, dry and side dishes,

Other promotional items: pantyhose, Qiaomei pillow, roasted seeds and nuts series special sale, fruit special sale ; Various brands of cosmetics, shampoo, soap, toothpaste, beer, juice, seasonal and fashionable snack foods; DM product planning:

Ancestor worship supplies: grapefruit, apples, citrus, white wine, red wine , Fresh food: 22 single items (seasonal vegetables, popular fruits, pasta, meat)

Food: 27 single items

Department stores: 30 single items, a total of 74 Qingming Festival activity planning plan for single-product shopping malls 3

As a statutory holiday in the country, Qingming Festival opens the door to a holiday for the general public. How to use Qingming promotion to increase customer flow and expand sales is the key to this promotion.

1. Ideas

It is difficult to find a suitable entry point for shopping malls to carry out promotions during the Qingming Festival, but they can indirectly hold product promotions in conjunction with the arrival of spring and the full launch of spring clothing.

2. Promotional theme

The grass grows and the orioles fly in April. Happy shopping and give away "paper kites"

3. Event time

4 From March 4th to 6th (*** three days)

4. Activity content

1. During the activity period, customers who purchase a total of 100 yuan on that day can go to the store with their receipts. At the service desk on the first floor, you can get a kite for an extra 2 yuan; if you purchase a total of 300 yuan on the same day, you can get a carbon plastic kite for an extra 5 yuan with your receipt (while supplies last).

2. Considering that it is the peak sales season for spring clothing, there is no requirement for unified discount sales in each cabinet group. Each counter group can reasonably arrange promotional activities according to its own situation. Brands that require discounts will be arranged in advance by each business department and the promotional atmosphere will be arranged.

5. Layout

The outdoor layout is concentrated on the glass at the front entrance, the advertising space on the west side of Holiland, two side doors and the second entrance. Mainly based on the content of this event, it will be arranged before March 25th.

The interior layout mainly uses the suspended ceiling in the atrium on the first floor to hang above the main service desk, and hang various kites to give customers choices while highlighting the breath of spring and exaggerating the promotional atmosphere. Arrangements must be in place before March 25th.

6. Publicity

The publicity media are still mainly newspapers or TV. A quarter of the advertisement will be published on April 3. At the same time, mass text messages are used to expand publicity and influence. Shopping mall Ching Ming Festival activity planning plan 4

1. Merchandise activities

1. Price reduction street

The clothing industry organizes product clearance and price reduction Street, concentrated sales. Use street decorations that reflect folk customs to create a sales atmosphere and attract customers. For example, swings, archways, etc.

2. Supermarkets launch the "Cold Food Festival", where cold food products are displayed and sold intensively. Because Qingming Festival is also called the "Cold Food Festival", folk custom does not light a fire to cook on this day, but only eats cold food such as pastries made in advance. food. In addition, the display of scenic spots originating from the "Cold Food Festival" blends into the folk cultural atmosphere.

3. Create the concept of "Qingming Outing", organize outdoor equipment exhibitions and sales for sports and leisure, and organize sunscreen, skin care and other cosmetics exhibitions and sales for famous brands.

2. Theme Lottery

During the event, those who spend more than 300 yuan on a single ticket on the same day can participate in the computer lottery once, those who spend more than 1,000 yuan can participate twice, and those who spend more than 5,000 yuan can participate 3 times, a single ticket can be participated up to 3 times, and you will 100% win. Prizes to be determined.

3. Cultural activities

1. Shopping for paper kites in the warm spring and April days

Form 1:

Purchase a batch of novel styles For kites, customers who purchase more than 300 yuan can redeem a kite for an additional 2 yuan. Each person is limited to 1 kite, and the daily limit is 500, while supplies last. (This event will be very attractive to young people and children)

Form 2:

Collect handmade kite works in advance and display them during the event, and customers will vote. At the end of the event, awards will be awarded to the kite authors based on the number of votes. This event can also pave the way for subsequent kite flying events and kite competitions.

2. Feel the nature and breathe from the "heart" - hiking around the lake during Qingming Festival.

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