What policies has the National Tourism Administration formulated to develop farm eco-tourism?

(1) 1998, National Tourism Administration launched the theme activity of "Urban and Rural Tourism in China". "Eating farm meals, living in farmhouses, doing farm work and watching farm scenery" has become a rural scene, and leisure agricultural tourism has become one of the development directions of China tourism. Leisure agriculture mainly includes scientific and technological sightseeing experience, leisure vacation, eco-tourism, fishing and catering. Through the propaganda, demonstration and popularization of advanced modern science and technology, the scientific and technological sightseeing experience shows people the elegance of modern agriculture and embodies the fun of modern agriculture. Leisure and holiday type provides tourists with rest, amusement, catering, accommodation and other services, meets the consumer demand of tourists returning to nature and enjoying a quiet and comfortable life, and allows tourists to enjoy the beauty of ecological nature and the joy of farmhouse music. Eco-tourism takes green, ecological and natural agricultural industrial belts and agricultural resources as carriers, providing tourists with sightseeing, picking and playing, and letting people appreciate the natural interest of eco-agriculture. Fishing and catering is a leisure agriculture with single function. With its rich regional characteristics and unique resource advantages, it provides people with fishing, fishing, processing and other services, so that tourists can taste the original farmhouse dishes and experience the simple farmhouse scenery.

(2) 1999, the "China Eco-environment Tour" sponsored by National Tourism Administration, State Environmental Protection Administration, State Forestry Administration and China Academy of Sciences was launched. Taking the '99 Kunming World Horticultural Exposition as an opportunity and adhering to the Expo theme of "Man and Nature-Towards 2 1 century", this activity determined its own theme: "Towards nature, understanding nature and protecting the environment", with the following slogan:

① Go to nature, know nature and protect the environment;

2 return to nature, return to nature;

③ Eco-environmental tourism-fashion choice; 4 Qingshan Xiushui explores the pure land, and the breeze and bright moon are close to nature.

From 65438 to 0999, the National Tourism Administration and relevant departments gradually planned, developed and built a number of eco-tourism areas. At present, the form of eco-tourism in China has developed from primitive natural landscape to semi-artificial ecological landscape, and the tourist targets include Yuan Ye, glaciers, nature reserves and rural pastoral landscapes. The forms of eco-tourism include sightseeing, viewing, scientific research, exploration, hunting, fishing, pastoral picking and eco-agricultural activities, showing a diversified pattern.

(3) The Chinese nation has a long history and splendid culture. The 5,000-year-old historical civilization has cultivated the traditional virtues of China people's diligence, courage, simplicity and kindness, and also formed their own unique lifestyle, eating habits and folk customs. The colorful life of China people has become an important part of China culture and a tourist resource with great humanistic value. On this basis, the National Tourism Administration defined the theme of tourism in 2004 as "Life Journey of China People", and pointed out that the life of China people has unique oriental characteristics, reflecting the glorious history of the Chinese nation's heroic struggle for freedom, independence and liberation for 5,000 years, as well as its good mental outlook and moral sentiments. The purpose of determining the theme of people's life journey is to let overseas tourists go deep into the society of China and the reality of China, experience the unique life of China people, and observe and learn the excellent culture created by working people in China.

(4) In order to implement the spirit of the Fifth Plenary Session of the 16th CPC Central Committee and the deployment of the Central Economic Work Conference in 2005, implement the strategic deployment of the CPC Central Committee and the State Council on "solidly promoting the construction of a new socialist countryside, further improving the work concerning agriculture, countryside and farmers", and give full play to the advantages and functions of tourism in building a new socialist countryside, the National Tourism Administration has determined the tourism theme for 2006 as "2006 China Rural Tour". The slogan is "New Countryside, New Tourism, New Experience, New Fashion", which requires local tourism management departments and all kinds of tourism enterprises to seriously implement the above spirit, closely combine the local tourism development reality, regard "tourism promoting the construction of a new socialist countryside" as one of the important goals of tourism development in this region, study and formulate practical work plans and measures, further strengthen tourism propaganda and the development of agricultural tourism and farm ecotourism products, and promote the faster and better development of farm ecotourism.

(5) On March 20th, 2007, the National Tourism Administration and the Ministry of Agriculture signed the Cooperation Agreement on Promoting the Construction of New Socialist Countryside and Developing Farmhouse Eco-tourism.

In order to thoroughly implement the central government's strategic plan for building a new socialist countryside, make full use of the "three rural" resources to develop tourism, comprehensively expand agricultural functions and fields, actively promote farmers' income and get rich, and solidly promote the construction of a new socialist countryside, the National Tourism Administration and the Ministry of Agriculture decided to jointly promote the work of farmhouse ecotourism, and jointly organize and implement the "100 million project" of farmhouse ecotourism throughout the country during the "Eleventh Five-Year Plan" period. We will build 100 counties, 1000 townships (towns) and 10000 villages with exemplary significance, significantly improve and enhance the existing farmers' eco-tourism projects, basically form a farmer's eco-tourism product system with rich types and moderate grades and a farmer's eco-tourism pattern with outstanding characteristics and standardized development, so as to meet the demand of people's living standards for tourism consumption. At the same time, through the development of farm eco-tourism, increase farmers' income, improve rural living environment, accelerate the coordinated development of urban and rural areas, and make contributions to building a new countryside and a harmonious society.

The two sides decided to set up a national farm ecotourism leading group and working organization to undertake the investigation, organization, work guidance, service coordination, policy research, standardized management and typical promotion of farm ecotourism development. In the near future, we will focus on developing modern agriculture "one village, one product", improve rural infrastructure and create an environment for the development of farmhouse eco-tourism. It is predicted that through five years' efforts, the radiation scope, tourism projects, infrastructure and overall level of rural eco-tourism in China will be further expanded, and the mutual promotion and development of rural eco-tourism and new rural construction will be realized.

(6) In 2009, the National Tourism Administration designated the national tourism theme as "China Eco-tourism Year", and the theme slogan was "Go into green tourism and feel ecological civilization". It is also pointed out that in recent years, China's eco-tourism has developed rapidly, and it has become a popular tourism product type that advocates environmental protection, advocates green, and advocates a high degree of harmony between man and nature, which is deeply loved by domestic and foreign tourists. China Eco-tourism Year 2009 aims to further promote eco-tourism products, widely publicize the concept of environment-friendly tourism, vigorously advocate resource-saving tourism management, effectively meet the escalating new trend of tourism consumption, and build China tourism into a green industry according to the principle of sustainable development. Tourism departments at all levels are required to take "2009 China Eco-tourism Year" as the main line, enrich the ecological connotation, improve the ecological quality, strengthen the ecological care in key areas and important links such as product development, marketing, management and consumer guide, do a good job in theme interpretation and slogan propaganda, and effectively create a good social atmosphere for paying attention to, participating in and promoting the development of eco-tourism.

This series of policies has pointed out a new direction for the tourism sector to develop new tourism; For the vast rural areas, it is a new opportunity to develop farmhouse eco-tourism. As the largest and most representative form of eco-tourism, farmhouse eco-tourism is of great practical significance for promoting the development of China's tourism industry and realizing the leap from a big tourism country to a strong tourism country.