From what aspects does tourism psychology mainly guide the development, operation and management of rural ecotourism?

Tourism psychology is also a new frontier discipline, with its own independent research object, which is between tourism and psychology and has strong application. Tourism psychology mainly guides the development, operation and management of rural tourism by studying tourists' psychology and behavior, tourism service psychology and tourism enterprise management psychology. The specific functions are as follows:

(1) provides psychological basis for the development of tourism resources. The value of tourism resources lies in meeting the psychological needs of tourists, and the perfect unity of tourism resources and tourists' psychological needs can form high-quality tourism products. Therefore, the psychological needs of tourists should be fully considered in the development of resources, the setting of tourist facilities and the construction of new scenic spots in farmhouse eco-tourism.

(2) Provide theoretical guidance for tourism enterprises to formulate business strategies. In the fierce competition in the tourism market, an operator must understand and master the psychological needs and tendencies of tourists if he wants to take the lead. Operators can understand tourists' needs and interests through questionnaires, interviews and other research methods, analyze tourists' psychological laws and the development trend of tourism demand, and then make scientific predictions and decisions. Operators or managers of rural eco-tourism areas can attract more tourists and keep a steady stream of tourists only by formulating business strategies, adjusting business policies, improving business methods and optimizing business management according to the psychological characteristics and changing trends of tourists.

(3) It is helpful to improve the service quality and management level of tourist areas. On the one hand, improving the service quality and management level of tourist areas lies in understanding the psychological characteristics of tourists and meeting their psychological needs to the greatest extent; On the other hand, it lies in tourism professionals's psychological quality and psychological laws, and his psychological quality should be optimized through training. When tourism service personnel have a certain knowledge of tourism psychology, they can choose the appropriate service mode according to the different psychological characteristics of tourists, so as to create a harmonious atmosphere in the process of communication with tourists, produce good psychological effects, make tourists feel comfortable and happy in the process of receiving services, and then promote tourism consumption. Tourism psychology can also help leaders to adjust their psychological state, enhance their enterprising spirit and innovative spirit, maintain optimism and stability, and thus improve their work and organizational ability.