"Yi Square" Han Zhaoyang: Reconstruction + Fusion Yi Juping builds a new scenario in the 5G smart screen era

At the Home Smart Screen Forum of the 2021 GFIC 5G Global Home Internet Conference, Han Zhaoyang, assistant to the general manager of Shenzhen Yiping Network Technology Co., Ltd., delivered a speech entitled "Reconstruction + Fusion Yiju Screen to Build the 5G Smart Screen Era" "New Scenario" wonderful speech.

Twenty is not confused, thirty is only, forty is just right

Han Zhaoyang used the previous popular series "Twenty Not Confused", "Thirty Only" and the following "Four" in the opening "Ten Good Things", to introduce Konka's journey over the years.

At the beginning of 2000, Konka celebrated its 20th birthday. It continues to lead the high-quality development of the industry with innovation, forges ahead, explores the unknown, moves forward by leaps and bounds, and creates a better future with everlasting youthful vitality. glorious future. During this period, Konka launched China's first HDTV production line, won the CES "Innovation 2000 Award" in the United States, and sold more than 200 million TVs.

Since 2010, Internet TV has entered a golden ten-year development cycle. With the mentality of "only thirty", Konka has joined hands with its partners to create a new blue ocean of OTT large screens. During the ten years, seven major licensees including Konka, Future TV, CIBN, and online video platforms such as Aiyouteng provided users with rich content. The Ysquare subsidiary of the "all-media integration + multi-scenario extension" ecology also emerged during this period and has emerged in the entire industry.

In the new decade of "forty is just right", that is, the new decade starting in 2021. Based on the comprehensive empowerment of OCT, the major shareholder, Yipeng has built the "Yiju Screen" marketing platform, comprehensively deploying five major scenarios: homes, hotels, scenic spots, offices, and communities, and is committed to creating the first multi-screen and cross-scenario media.

Keyword 1: Reconstruction

The first is technical reconstruction.

Konka has stepped into the game and continues to promote the development of the 5G industry, vigorously deploying in the fields of consumer Internet of Things and industrial Internet: it joined the China Mobile 5G Multimedia Innovation Alliance (5MII) in 2018, and in 2019 it entered into a partnership with Mobile Migu** *Build a 5G ultra-high-definition laboratory. In 2020, Konka's "5G + ultra-high-definition project" was selected as one of the top ten 5G industry application demonstration projects in Shenzhen.

Konka seizes the main innovation battlefield of "8K ultra-high-definition video" and realizes the coordinated development of the ultra-high-definition video industry on the content side, application side, and industry side: In 2020, it will invest 30 billion in the Optoelectronics Research Institute to develop Micro LED New generation display technology; "5G+8K+satellite" will broadcast the National Two Sessions live in 2020.

With the Internet of Everything, Konka creates a home AIOT smart ecosystem: whether it is large appliances or small appliances, from black appliances to white appliances, there are product forms available to consumers to meet their needs.

The second is content reconstruction. The cross-screen, cross-scenario short video product "Shaping Screen" exclusively created by Yipingping came into being.

Comprehensive and rich vertical content classification, "Douping" creates a pan-entertainment ecosystem: introducing partners such as Future TV, China Mobile Migu, CIBN Cool Video, etc. that continuously provide content. As of June 2021, The cumulative number of Doubing content has reached 3.3 million+, the number of new content every month is about 300,00, and the number of top UP owners who have settled on Doubing exceeds 10,000.

"Screen shaking" runs through OTT/IPTV/mobile terminals to achieve full coverage: in the OTT track, it covers its own Konka TV brand and distributes KKTV + Yiyou OS; in the IPTV track, it cooperates with many Telecom operators in the radio and television system have cooperated to appear as native channels for short video content; not surprisingly, the user's own "shaking screen" application can even realize the function of linking large and small screens.

Specific cooperation cases, for example, based on the product characteristics of Shede Wine, after being exclusively launched on TV Taobao, Yipingping analyzed crowd portraits to help the brand understand consumers more comprehensively. According to data from Yi Square BDP platform and TV Taobao screen sales, the launch period is from 2021.6.12 to 2021.6.20. After 15 days of launch, the exposure completion rate reached 112%, the click completion rate reached 135%, and the final ROI (investment output rate) reaches 1.24.

The third is scene reconstruction. Multi-screen with one flick, realizing cross-screen and cross-scenario interconnection.

Keyword 2: Fusion

Yi Ping Ping builds the "Yi Ju Screen" cross-screen and cross-scenario marketing platform to connect the five major scenarios of home, hotel, scenic spot, community and office.

In the hotel scene, Yijuping gathers hotel resources to reach business travelers: At present, Yijuping has covered 6 million rooms in more than 45,000 star-rated hotels across the country, covering five-star More than 55% of the hotel market.

In the scenic spot scene, Yijuping joins hands with OCT, Asia’s first cultural tourism group, to create private traffic in scenic spots: At present, Yijuping has the resources of OCT’s scenic spots with annual traffic exceeding 150 million people, covering More than 40 key cities and more than 90 tourist attractions.

In addition, in the community scenario, Yiju Screen covers more than 1 million high-quality community users in high-end communities in OCT across the country; in the office scenario, Yiju Screen covers all-ecological electronic screens, covering more than 100,000 white-collar workers every year. 200 million people.

Finally, Han Zhaoyang said that Yi Ping will continue to build a five-in-one cross-screen and cross-scenario marketing platform "Yi Juping" for families, hotels, scenic spots, offices, and communities, thereby continuously accumulating scene resources and users. resources to provide more partners with the possibility of cooperation.