How to boost the inbound tourism market

Analysis of tourism development trend: inbound tourism leads the industry reform.

Let the world know about beautiful China.

Forty years ago, China, represented by inbound tourism, opened the door to reform and opening up. Over the past 40 years, inbound tourism has played an important role in promoting cultural and economic exchanges between China and foreign countries and displaying the image of China in the new era. Recently, the fundamentals of the inbound tourism market have steadily entered the recovery channel, and the basic support needs to be consolidated. The inbound tourism market has room for sustained growth in the future, but it is subject to the complex external environment and endogenous motivation to be cultivated.

The rebound foundation of inbound tourism market is still weak.

According to the data of the Analysis Report on the Development Trend and Investment Decision of Tourism Industry released by Prospective Industry Research Institute, the number of inbound tourists in China in 20 15 was1330,000, up by 4.1%year-on-year; In 20 16, the number of inbound tourists was 65438+38 million, up by 3.5% year-on-year; In 20 17, the number of inbound tourists1390,000, up by 0.8% year-on-year. China's inbound tourism market has entered a new channel of restoring growth and a new stage of comprehensive recovery.

As far as the region is concerned, from 2065438 to February 2008, Chongqing received 98800 inbound tourists, a year-on-year increase of12.27%; Huangshan received 262,200 inbound tourists, a year-on-year increase of11.70%; Guangxi received 333,200 inbound tourists, a year-on-year increase of11.60%; Jiangsu province received 23 1.60 million overnight visitors, up 8.30% year-on-year; Kunming received 63,300 inbound tourists, a year-on-year increase of 3.94%; Zhejiang received 4,765,438+million inbound tourists, a year-on-year decrease of 7.10%; Affected by the high base in the previous period (the number of inbound tourists in Hainan Province increased by nearly 88% year-on-year in February, 17), Hainan Province received 6.75 overnight visitors.

Million person-times, down16.40%; Shanghai received 470,600 inbound tourists, a year-on-year decrease of 17.70%.

More and more tourists come to China to choose Shanghai, Shenzhen, Beijing, Suzhou, Xiamen, Chengdu and Chongqing as tourist destinations. Many tourists come to China for shopping, leisure, vacation and study. In the past, China mainly relied on differentiation to attract tourists, but now it begins to attract tourists with a good life and excellent service. A better life has become a new driving force for quality tourism.

Although inbound tourism is improving, the pain point still exists.

At present, China's inbound tourism market base is still relatively weak, and the key support is not stable enough. Compared with China's GDP growth rate of 6.9% and total import and export growth rate of 14.2%, the growth rate of inbound tourism market is obviously low. Compared with the growth rate of outbound tourism of 7%, inbound tourism is only slightly positive.

The inbound tourism market has a huge development space, but it is still subject to the complex external environment and endogenous motivation to be cultivated.

China's inbound tourism market presents three "28" laws: domestic Hong Kong, Macao and Taiwan tourists account for about 80%, and foreign tourists account for about 20%; In the product structure system, sightseeing products account for about 80%, and leisure products account for about 20%; First-time visitors to China account for about 80%, and other tourists account for about 20%. Except for business tourists, the revisiting rate in China is relatively low.

Objectively speaking, we are not good at telling China stories in the new era. Except for the high international popularity of the whole country and a few cities, the popularity of most tourist cities, especially emerging tourist destinations, has not been opened globally.

Culture and technology endow inbound tourism with new potential.

For China, many foreigners are not satisfied with simply visiting China, but want to have more time and energy to learn more about China and make an in-depth cultural journey. China can stand out in the fierce international market competition by relying on its unique culture.

The era of tourism reform in China has come. With the steady development of inbound tourism market, China tourism market needs to constantly upgrade its tourism products and services, and dare to innovate and break through.

The turning point of tourism development has arrived, and China's tourism industry is facing an all-round upgrade. Innovative and developed tourism products and services will eventually help to upgrade the consumption market in China, and also help to keep a large amount of consumption at home in the process of consumption growth in China.