What impact does the mobile Internet have on tourism e-commerce?

The tourism market is mainly composed of two parts:

Suppliers: airlines, tour operators, car rental companies, hotels and travel agencies, including online travel agencies (OTA).

Information service. Information service providers are different from suppliers, and their business model usually depends on the income from advertising or subscription services, not the sales of products. In order to make money, they need to let visitors interact on the website. According to the latest data of comScore, 30% of the total visit time of American travel websites is mobile phones and tablet devices.

Other companies link the above two parts, providing travel guide services and booking services.

Just a few decades ago, consumers still needed to go directly to the supplier to complete the reservation, or go to the offline travel agency. The rise of the Internet has made OTA popular, and many famous companies have emerged. But these companies were born in the era of desktop internet, and their mobile services account for an increasing proportion of revenue. In other industries (such as retail), those industries that ignore the mobile Internet often lose their consumers. The online travel industry also faces the same risks.

In 20 13, hotel room search queries from the United States will increase by 68% on the mobile side, while desktop search will decrease. Meanwhile, the search from tablet devices is expected to increase by 180%. For the online travel industry, tablet seems to be a particularly important category of search tools. This is also in line with the situation that high-income travel consumers usually own tablets. In addition, the relatively large screen of the tablet is more user-friendly for the complicated search steps of online travel.

No matter how suppliers and OTA companies invest in mobile terminals, new sales channels always mean that there are many market shares to compete for, which also provides a window full of opportunities for some new companies in this field. Some of them still only support the mobile side. Others span both mobile and desktop channels, but they were born in the mobile era, that is to say, mobile terminals were integrated into their services from the beginning.