How to achieve the organic combination of tourism development and poverty alleviation goals in poverty-stricken areas

Tourism development must follow the inherent laws of tourism economic development and follow a sustainable development path.

Specifically, the following aspects should be done:

(1) Develop unique tourism projects or tourism products. One of the purposes of people traveling is to find and experience feelings that are different from their own life and culture. Therefore, the key to tourism development in poor areas is localization, seizing the core of tourism resources to create local characteristics. It is necessary to explore or inject cultural connotation, use the beautiful environment and simple folk customs as the background and stage for tourism development, and develop various participatory, vacation, self-cultivation and other tourism products to meet the physical and mental needs of tourists to the maximum extent.

(2) Establish and spread the unique image of the tourist destination. The immovable nature of tourism products determines that tourism products must rely on image to spread. Therefore, poverty-stricken areas must highlight their distinctive characteristics and spread them in order to influence and change the public's impression of tourist destinations, thus stimulating their motivation to travel. However, the establishment and dissemination of a region's image requires a large amount of capital investment, and poor areas are precisely low-income areas. This requires the government to raise and invest funds first, and take the lead and organize cooperation with other departments such as news media, travel agencies, tourism Hotels, transportation and other agencies jointly promote the region.

(3) Establish sustainable development ideas. With the continuous development of the tourism industry itself, people are increasingly aware that tourism also pollutes the environment, and once the tourism resources and environment are destroyed, the development of tourism cannot continue. Therefore, it is necessary to establish the idea of ??sustainable development of tourism development.

First, abandon the old concept that tourism will not damage the environment, combine nature protection with resource development, and combine meeting the needs of tourists with improving local social welfare.

Second, change the performance orientation of tourism from accounting that simply focuses on tourism economic quantity to "green accounting" that considers the offset effect of environmental damage on tourism revenue.