Imminent! It’s time to transform tour guide talent training

New changes in the market have given rise to new demand for talents. Traditional tour guides must transform into "Internet + modern tour guides" compound talents. Among them, the intervention of digital knowledge and the cultivation of cross-border capabilities are crucial. This is also the key to cracking the The key to the “adaptive transformation” code.

As tourism consumption becomes smarter and tourism formats are iteratively updated, people’s traditional tourism concepts are changing, and the tourism market’s requirements for tour guide talents are becoming more diversified. Since the outbreak of the epidemic, my country's tourism vocational colleges have paid more attention to thinking about how to train tour guide talents to keep up with the new changes and new requirements of the industry.

Tour guide is one of the most traditional and core majors in tourism vocational education. Affected by the epidemic, traditional tour guide team construction and talent training standards have no longer adapted to industry development trends. For example, the training positioning is not compatible with the integration of culture and tourism and the industrial upgrading of "Internet + Tourism"; the curriculum system does not support the training of global, customized, and intelligent tour guide talents; the on-campus practical teaching does not match the requirements for iterative training of tour guide skills. wait. "Adaptive transformation" has become an urgent issue in the current training of tourist guide talents.

In 2021, the Ministry of Education updated the "Catalogue of Vocational Education Majors" and pressed the "start button" for the upgrading of vocational education majors. In terms of tourism vocational education majors, new majors such as "Smart Tourism Technology Application" and "Customized Travel Service and Management" have been established, and some majors have been renamed "Hotel Management and Digital Operations" and "Smart Scenic Spot Development and Management", etc., reflecting A new trend has emerged, that is, digital capabilities have become one of the focuses of current tourism talent training.

In addition, we also found in our research that "Internet + Tourism" is continuing to deepen and develop. For example, the online tourism market share in Zhejiang Province continues to expand, and cloud tourism and smart digital tourism have become important to boost tourism consumption. strength. New changes in the market have given rise to new talent demands. Traditional tour guides must transform into "Internet + modern tour guides" compound talents. Among them, the involvement of digital knowledge and the cultivation of cross-border capabilities are crucial. This is also the key to cracking the code of "adaptive transformation" key.

The new situation facing tour guide talent training means that the teaching model must be reconstructed, and the school philosophy, curriculum design, and teaching methods must also be iteratively updated. Efforts can be mainly made from three aspects:

< p> First, reconstruct the curriculum system. In response to new changes in the tourism industry, some courses can be withdrawn and new digital-related courses added. For example, according to the new changes in the tourism industry, Zhejiang Tourism Vocational College has withdrawn the "store" related courses of the tour guide major. At the same time, it has opened smart tourism, smart tour service and management, tourism IP operation and creation, tourism short video production, etc. New courses related to the digital economy. In addition, a curriculum system of "professional integration, on-the-job-curriculum integration, book-certification integration, competition-teaching integration" can be established to deepen the integration of industry and education and enhance the adaptive training of compound tour guide talents.

The second is to refinish professional courses. Digital capabilities can be injected into the knowledge points of the course, and at the same time, attention should be paid to scenario-based teaching. For example, Zhejiang Tourism Vocational College has digitally polished professional course skills, breaking the "chapter program" system in the original textbooks and deconstructing them into several "granular" knowledge points. At the same time, students are constantly guided to participate in tourism project design, procurement plan formulation and other activities, and visit and verify scenic spots, cultivating students' professional job skills such as tour guide explanation ability, adaptability, tourism product design ability and marketing planning ability in field work scenarios. , improve the effectiveness of the course.

The third is to establish a simulation teaching and training center. We should attach great importance to the practical training and teaching of tour guide students, especially efforts to combine digital technology with virtual simulation teaching. Zhejiang Tourism Vocational College has built a modern tourism virtual simulation training center and systematically created 7 "cloud tourism" modules including virtual scenic spots, virtual hotels, and virtual kitchens. In the virtual scenic spot module, VR technology is used to simulate famous scenic spots and scenes at home and abroad, and to simulate emergencies such as earthquakes, fires, mudslides, and tourist bus failures in tourist destinations, allowing students to comprehensively improve their overall quality through immersive experiences.

Of course, digital empowerment and transformation are not achieved overnight, and we need to spare no effort to overcome difficulties and keep moving forward. At present, there are still many problems. For example, curriculum reform requires the support of teachers and teachers' abilities, the update of teaching materials requires a certain period of time, and hardware such as practical training facilities cannot fully meet the needs of intelligence, digitalization, and informatization.

To this end, it is urgent for tourism schools and enterprises to form a long-term mechanism for talent flow and resource sharing. Combining the latest industry resources, we develop corresponding courses, teaching materials, and design practical training projects, so as to cultivate teachers and students who understand new concepts, new technologies, and new models of industry transformation and have insight into industry development.

In addition to digitalization, we must also pay attention to another key to cracking the code of "adaptive transformation", which is the cultivation of cross-border tour guide talents.

Since the outbreak of the epidemic, study tours and rural B&Bs have ushered in new development opportunities, which has provided a new perspective for the training of tourist guides.

The "adaptive transformation" of tour guide talents requires breaking through professional boundaries, meeting the new needs of industrial development, exploring a cross-professional, cross-industry, and cross-industry training model for research-based and steward-type tour guide talents that deeply integrates industry and education, and using the "cross-border integration" Methods to reshape the training pattern of tour guide talents.

In addition, it is necessary to gather the joint efforts of "school administration, administration and enterprises" to promote the integration and complementation of resource elements such as talents, intelligence, technology, capital and management in the professional education of tour guides and the tourism industry system, so as to provide cross-border training Tour guides provide assistance. For example, Zhejiang Tourism Vocational College took the lead in establishing the National Tour Guide Professional Group Open Vocational Education Alliance, whose members include 23 tourism colleges, 32 tourism enterprise groups, and 7 industry associations and government departments.

In short, the road to "adaptive transformation" training of tour guide talents is full of difficulties. Only by converging efforts can we create an environment suitable for the growth of comprehensive tour guide talents.

Original title: "The "Adaptive Transformation" of Tour Guide Talent Training is Imminent"