Where is Huaihai Road in Suzhou? What is there to do on Huaihai Road in Suzhou?

Huaihai Road in Suzhou has been very popular recently. Because it was closed for renovation in April this year and officially opened at the end of last month, there are many tourists there. There will be some activities about Huaihai Road in the near future, and everyone can participate Activity.

Where is Suzhou Huaihai Street

Address: Huaihai Street, Suzhou High-tech Zone

Suzhou Huaihai Street opened at the end of last month and is very popular in the local area. On the evening of September 27, after more than five months of upgrading and transformation, Huaihai Street was officially unveiled, with comprehensive infrastructure upgrades, including the addition of Sakura Park, Huaihai Little Theater, and Fashion Swing Zone. That night, the fourth season of "Suzhou's Comfortable Night at 8:30" kicked off on Huaihai Street. Guests, the public and tourists tour the main streets together and watch the night view of Huaihai Road. Huaihai Road at night is brightly lit and bustling with people. That night, the opening ceremony of Huaihai Street kicked off with the performance of the Chinese and Japanese youth program.

Huaihai Street! Suzhou's "One Street a Day"

Huaihai Street is located in Shishan Business Innovation District, starting from Lingyan Street in the south and ending at Shishan Road in the north, with a total length of about 550 meters. The entire street basically focuses on Japanese food, and there are fifty or sixty Japanese restaurants of various sizes.

It is the famous "Japanese Street" in Suzhou. Many Suzhou people started their Japanese enlightenment here.

Review the development of Huaihai Street;

Huaihai Road has a very long history. In the early years, the industries in the Shishan Area of ??the High-tech Zone were mostly in the electronics and communications industries, dominated by Japanese and Taiwanese companies. Huaihai Street slowly developed in this environment.

Opened in October 1994, the construction of Huaihai Street and the High-tech Zone were basically synchronized.

At the end of 2010, Huaihai Road was rated as a "Nationally Well-known Commercial Street with Characteristics"

In April 2000, the renovation project of Huaihai Road began.

At the end of September, after more than five months of renovation, Huaihai Road finally took on a new look.

Let’s put it this way, you can eat authentic Japanese food, such as sashimi, ramen, grilled birds, etc. No need to cross the ocean.

Not only that, for the Japanese living in Suzhou, "Huaihai Street" is their spiritual comfort when they are far away from home and their habitat when they are homesick.

In early April this year, Huaihai Street announced a comprehensive upgrade.

The renovation of Huaihai Street is mainly designed and improved from five aspects: smart streets and municipal pipeline facilities, streets, landscapes, building facades, store signs, and brand image.

Abolish the current situation of street parking, expand the width of the pedestrian area, improve the commercial atmosphere and user experience of the street, and transform the traffic road into a strolling street. At the same time, existing motorways and traffic will remain unchanged.

Combining Japanese characteristics and culture, multi-level and multi-regional landscape public space shaping; supplemented by the embedding of cultural nodes, a continuous, humanistic and diverse street landscape is formed.

Following the principles of diversity and flexibility, on the premise of minimizing the impact on the normal operation of the store, we create new facades for the existing buildings and provide the store with a flexible commercial interface, making it Possibility of independent upgrades.

Update old municipal facilities (tap water, electricity), integrate street facilities for intelligent transformation, optimize traffic organization, optimize store logistics lines, and keep the streets in order.

The renovated Huaihai Road will provide a more diverse, interesting and pure immersive experience of Japanese life aesthetics!

What’s fun?

Street opening activities

As the main venue of the fourth season of "Suzhou Eight Thirty", Huaihai Street has not only been renovated, but also passed through The "10,000-yuan coupon" campaign was launched through government guidance, social forces linkage, and business concessions, and a koi fish lottery was conducted throughout the process to attract the general public to experience the Japanese style of the neighborhood.

It is reported that all activities adopt the method of directional distribution of printed paper coupons. The coupon amount is 50 yuan each (one coupon can be used for every 100 yuan spent), and no less than 10,000 coupons will be issued.

It is worth mentioning that in order to further stimulate the economic development of Huaihai Road, from September 27th to November 15th, customers who spend more than 50 yuan on Huaihai Road can go to Huaihai Road Commercial Street to Link in the "Koi Fish Lottery" sub-column of the official WeChat official account, or directly scan the QR code at the merchant's cashier to upload the consumption bill or payment voucher to participate in the lottery. "The deadline for ticket upload is November 15th, and the lottery draw date is November 16th. Generous prizes. The first prize is Huawei 5GP40, 2 units; the second prize is Huawei smart watch, 3 units; the third prize is Xiaomi Sports Bluetooth Headphones, 100 yuan; the prize is a rice band, 100 yuan,” said the relevant person in charge of Shishan Business Innovation Zone.

1. Huanxin Huaihai Street

Suzhou Vanke focuses on urban renewal. In recent years, we have continuously launched the renewal of historical residential buildings, the renewal of ancient city cultural tourism, the renewal of existing assets, the renewal of old stores, and the renewal of commercial blocks, fermenting beautiful factors and rejuvenating the city's new vitality.

With the core concept of "turning roads into streets", Suzhou Vanke and Vanke Urban Research Institute conducted comprehensive research on smart streets, municipal pipelines, equipment and facilities, landscape sketches, building facades, and store brand images. Transformation will make Huaihai Street a sustainable and vibrant urban street.

On the 560-meter-long street, the Japanese landscape team was invited to cooperate with the local landscape team to plan and design multiple public leisure spaces such as Sakura Park and Pocket Park. Huaihai Street also strives to improve the diversified commercial forms of the neighborhood and add rich cultural and artistic elements such as the multimedia Sino-Japanese cultural exchange exhibition and the Huaihai Street Small Theater.

The gatehouse at the entrance is also a collaborative project between Japanese design and Chinese design, with materials imported from Europe. This is a cultural fusion plan, a reflection of tradition and modernity, and a respect for the original memory of Huaihai Road.

The renovation of Huaihai Street is the beginning of urban renewal in the High-tech Zone. After reconstruction, Huaihai Road has become a street with more characteristics and quality, containing the imprints of different eras and cultures. Huaihai Street is becoming a new model of urban renewal in Suzhou.

2. Integrate culture and creativity to iterate new urban energy.

Suzhou is a famous historical and cultural city. Tradition and modernity, protection and development, are the challenges faced by this charming city that combines classicism and modernity. Renewal and regeneration are gifts to cities. The topic of "urban renewal" is a breakthrough in itself and an important topic for future urban development.

As Pei Jianzhong, the son of the internationally renowned architect I.M. Pei, said, "The future is based on history, and culture is the foundation of development." The sense of history and culture in Suzhou's old city and the youthful and inclusive dynamic atmosphere of the new district are like a pair. Twin flowers, both tell the beauty of Suzhou. Regardless of ancient or modern times, they are all symbols of Wu culture in this city.

Vanke aims to enrich urban life scenes, brand power and the ability to serve the city, and continues to serve the development of the city with the operational capabilities of composite spaces. Suzhou Vanke is far-sighted and continues to explore and develop "urban renewal" projects. Through transformation, the old urban environment in generate will be more dynamic and provide more reference for urban renewal and development. Whether it is the design of Xiong Wen's travel apartment that integrates modern lifestyle, or the renovation of Huaihai Street that pays equal attention to economy and culture, it is a vivid portrayal of Suzhou Vanke's active practice of "urban and rural construction and life service provider", making urban renewal a self-regulatory mechanism for the city A virtuous cycle creates the "most comfortable" environment in a more flexible and effective way, radiates Suzhou's urban vitality and creativity, and helps Suzhou "open up and start again."

3. Tips for transforming commercial streets

As catering plays an increasing role in commercial space, the "night economy" helps business, and the popularity of commercial streets increases. In the past, Shanghai New World, now Huaihai Street in Suzhou, there are more and more cases of commercial block renovation. Behind these projects, in addition to updates of content and scenes, there are several major features:

1. Dig deep into the essence and transform with reservations.

Continuation

On the one hand, operators need to update in time to adapt to the new market; on the other hand, they must refine the spiritual core of the project and use the most traditional cultural symbols to attract the most elusive the next generation of consumers. Vivid images and touching stories can deeply move consumers, allowing the brand's overall image and values ??to reach the public silently and spread across a wider geographical range.

Huaihai Road retains its own Japanese style and brand structure based on Japanese materials, and strengthens this overall image, combined with the commercial characteristics of the "night economy" to form a unique difference.

2. Diversified business upgrading of the neighborhood

The opening of Huaihai Street has become one of the platforms for Sino-Japanese cultural exchanges. The exchange exhibition held here is divided into four parts: "response, communication, exchange and intersection". Through AR real-time rendering technology, on-site guests can come into contact with Suzhou gardens and Japanese dry landscapes to experience the cultural resonance; it also displays real and vivid images of Huaihai street residents, as well as the feelings of people with different cultural backgrounds in Huaihai streets.

There is also a mechanical Zhu_ in the neighborhood, which is regarded as an auspicious sacred bird in Japan. In the 1980s, Zhu_ was almost completely extinct. Through Sino-Japanese cooperation, the Zhu _ population has recovered to about 2,000. This mechanical art installation located on a metal arch bridge symbolizes the friendship between China and Japan.

The newly unveiled Huaihai Street focuses on upgrading the neighborhood's diversified commercial forms, adding rich humanistic and artistic elements such as the Huaihai Theater and Japanese modern art sculptures; at the same time, Huaihai Street is exploring cultural and creative industries. At present, the brand book, image spokesperson "Osmanthus Xiangjiang" and peripheral products have been launched. In the future, Huaihai Street will continue its brand vitality in the form of seasonal limited elements, cultural brand cooperation and joint activities.

3. Respect street culture and create traffic with feelings.

Every street has its own personality, respect the street culture. This is the concept that Vanke has always participated in the renovation of Huaihai Street, which is fully reflected in the renovation of street building facades.

Most of the popular projects after the transformation will create corresponding topics during the entire process of the project transformation, from before the transformation, during the transformation, to the opening and restart. It is a restart of the decoration project itself and an opportunity to connect emotionally with consumers. Because existing projects are not just old buildings, but also the emotional memories of a generation of consumers.

Memories are the stuff that creates topics. Emotional storage before decoration, restarting rituals after decoration, and emotional reinforcement in daily operations are all powerful tools for maintaining the core customer base. Ritual activities and scenes can awaken consumers' memories of past experiences related to the project and strengthen their emotional connection and attention to the project.

Strive to renew Suzhou City is not only Vanke’s mission and responsibility to take the initiative to carry the banner, but also Vanke’s glory and dream. Regarding the future development of Chinatown, I believe that the relaunched Huaihai Street will be a good reference answer.