Tourism Poster Illustration-What are the popular types of banner processing?

How many kinds of illustrations are there? There are four main types of illustrations:

1, according to market positioning: vector fashion, young comics, realistic aesthetics, Han Man illustration, concept setting and so on.

2, according to the production methods: hand-painted, vector, commercial, cutting-edge (2D plane, UI design, 3D), pixel.

3. According to the illustration style, it can be divided into Japanese cartoon illustration, European and American illustration, Hong Kong illustration, Korean game illustration, and Taiwan Province romance novel cover illustration (due to various styles, only a simple classification is made).

In addition, there are many styles abroad, such as hand-origami, cloth pattern, etc.

Extended data:

The expression of illustrations:

Illustrations show the image of the product itself, a certain part of the product, the product to be used, the product in use, the product under test and control, the distinctive features of the product, the benefits that can be obtained by using the product, the possible consequences of not using the product, testimony legends and so on. There are three main methods of expression: photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, graphics, etc. ) and three-dimensional illustrations.

Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception.

As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

References:

-Illustration

What is an illustration? Illustration means that some words or articles are accompanied by relevant pictures. Make the words and ideas clearer.

First, the scope of application of illustrations

Free creation class:

Picture books of fan chronicle exhibition, birthday greetings, Q version of cartoon creation, travel notes painting, street graffiti, etc.

Decorative painting:

Home improvement, wall view, curtain, fabric, storage, etc.

Publications:

Illustrations used in book covers, inside pages, coats and catalogs.

Including illustrations used by newspapers, magazines and other editors.

Commercial publicity:

Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;

Business image design: product logo, corporate image (mascot);

Commodity packaging design;

Packaging design and illustration DD consumer guide, commodity description, manual, chart and catalogue

Video multimedia:

Role and environmental art setting or interface design in film and television dramas, commercials, networks, etc.

Game design:

Game promotion illustration, game character setting, scene setting

Animation, cartoon, cartoon

Animation original painting setting, cartoon design, cartoon design

Basically all commercial paintings can be counted as illustrations.

Two types of applications

In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.

Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.

The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.

Illustration definition

Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.

Art illustrations usually have three functions and purposes:

As a supplement to the text;

Let people get the satisfaction of perceptual knowledge;

Show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.

The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.

Illustration attraction function

The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.

Display vivid and concrete images of products and services, and convey information intuitively.

Stimulate consumers' interest.

Enhance the persuasiveness of advertisements.

Strengthen the attractiveness of commodities and stimulate consumers' desires.

Second, illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.

What are the popular types of banner processing? Color block segmentation

The above Banner uses different proportions of color blocks to form the background of banner, plus text and copywriting, which is suitable for highlighting products, such as home, clothing, electronic products and so on. The interface is simple but not white, which can quickly extract valuable information. Pay attention to the overall color sense when choosing colors.

Geometric boundary

Simplicity often gives people a cold, clean and modern feeling. The shapes and elements used in the design are simple; The colors used are unified and integrated, and the colors are restrained. The texture is more delicate; Structurally, blank space, short/accurate/common use of core value and "temperament", border is the key point, geometry is the eternal decoration ~ ~

2.5D

The style of space geometry has a strong sense of space substitution by building a space body and using geometry to create an atmosphere. This kind of work can be studied a little. The key is the expression of creativity, which requires great efforts.

2.5D style is very popular in e-commerce design, which is novel and practical, can accommodate a lot of content, both dynamic and static, and can connect two screens and three screens well. Favored by some large-scale promotional activities, you can often see this style of first-screen posters.

Plane illustration

Concise but not simple, it removes the tedious decorative effect and shows the core expression of the theme. Use graphics or characters other than words to help banner bring a more intuitive feeling. Adding graphics or characters to text can make banner more energetic and feel. This type of banner is widely used in finance, education and tourism. Of course, if the illustration ability is ok, it is not a problem for all industries to use it.

Color superposition

More popular and changeable, the overall vision will be relatively young, and the elements used will be relatively more direct, clear and straightforward; The whole has a clean, clear and harmonious feeling. Highlight the text and decorate the atmosphere with simple graphics. You can use solid colors and gradients to superimpose background colors. Pay attention when choosing a big picture. The overall artistic conception depends on hue and light and shade. Of course, the simplest thing is to choose a clean and tidy basemap.

Colors are emotional, and different colors will bring people completely different feelings. Therefore, when making pictures, we need to match colors according to the theme, which is both reasonable and comfortable, and makes the banner picture harmonious as a whole. So we need to consider what kind of emotion we want to express, what kind of feeling we want users to feel when they watch it, and whether the expressed emotion is consistent with the theme. It is more purposeful to make color matching according to these points.

Gradual texture

Subtle gradients have returned to the design trend. Gradient background, even the superposition of gradients, can make your banner design stylized. With pictures, textures and words, gradient can give people a variety of experiences. Rich colors are its characteristics.

Different from UI design, in the design of e-commerce and advertising Banner, texture has always existed, even a very common element. Texture can improve the whole banner very well.

Information quantity and overall texture. Of course, when using textures, don't let them take the lead.