How to start doing Douyin

How to start Douyin is as follows:

1. Preparation

Account level

Open an account and maintain it for 5-7 days : Simulate the behavior of real users to brush short videos, like, follow, comment, share, etc. The purpose is to increase the initial weight of the account. The most important thing is that the content you brush is as relevant to your positioning as possible;

Account Settings: Complete the basic information, such as background wall, description, tags, etc.;

Photography equipment: iPhone 7 or above, Huawei camera phone is enough, it can be combined with the download of other cameras/fisheye cameras to shoot , and prepare mobile phone stands, lighting, background walls, microphones, collar clips, etc.;

Video processing tools: Short video creation is definitely inseparable from the use of software. Commonly used software in editing include: pr, quick edit, love edit, impression (master filter), videoleap (Apple);

There are also title processing tools: Lexiu, Quik, legend, Wondershare Archer (PC version) ;For sound processing, transformer tools will be used: dubbing voice changer, voicechanger, etc.;

At the same time, for some watermark processing, tools will be used: Watermark Bao, inshot, etc.; Material usage platform: content creation For creation, it is very important to obtain and refine materials. Occasionally, some material websites are used, such as picture material websites: Picture Monster, Band-Aid, Fotor, etc.;

Video material websites: 80 Seconds, Weibo Party, Love Data analysis tools such as Gaiwang and New Studio: To make a short video account, it is absolutely necessary to hope that your content data is good, so how do you know the quality of your content data? Commonly used data analysis and viewing tools: Feigua Data, Xigua Data, kolranking applet, etc.

2. Content positioning

1. Clarify the purpose of account operation

To do account operation, you must first have the purpose, so that you will not do it blindly. Currently, there are There are three common purposes for account operation: 1) Brand promotion: to increase awareness and enter the market, such as Yuanqi Forest; to maintain brand popularity, such as Alipay’s Five Blessings event; to promote new products; to refresh user awareness; 2) to create Internet celebrities: talent-based , good-looking type, funny type, emotional type, expert type, non-real person type, etc. 3) Live broadcast to bring goods: This is also the ultimate goal that most operators want to do today!

2. Positioning the account field

Account operations must be clearly positioned, and areas prohibited by the platform cannot be touched, such as financial products, medical treatment, health care products, etc. Fields that can be selected normally include: food, beauty, comedy, entertainment, pets, art, sports, health, emotions, dance, travel, clothing, mother and baby, real estate, automobiles, technology, education, home appliances and home decoration, etc. Of course, it is easier to create if you choose a popular genre.

3. Account layout

After determining the positioning and content, you must also learn the skills of account layout. Often after you build a large account, you can appropriately backflow to other small accounts. Commonly used layout techniques include: one-to-one strong association layout (multiple short videos, recommendation of best friends, couple accounts); multi-account single-field layout (brand account + vertical subdivision); multi-account multi-field layout, etc.

4. Clear core values

The audience for content creation is real users. How to make users like your content more is nothing more than to impress users’ emotions and values. Commonly, it is to convey usefulness Value: knowledge, skills, stories, principles, chicken soup, etc. Interesting value: sensory experience, emotional satisfaction, etc.

5. Determine the form of expression

In content creation, the form of video expression is also an important skill. Common ones include real shooting + subtitles (live person exit, vlog, cross-dressing), animation + Subtitles (mascot brand, science fiction), graphics, creative 3D, etc.

6. Clever use of memory points

Today’s short videos are short and fast-paced, and often what makes users refreshing and memorable may be just a certain detail, such as tagging: Let users Easy to remember; cleverly design memory points: special language, movements, positions, sounds, shapes, expressions, etc.

7. Shooting requirements

In content creation, content material shooting is also particularly important. Try to use real people to capture the world of users in 15 seconds and improve the completion rate. At the same time, pay attention to The duration should not be too long (20-30 seconds is appropriate), and should be combined with popular content on the platform to promote inspirational, positive energy, and content about a better life.

8. Data-driven adjustments

Short video creations all hope that the content will explode, so the analysis and driving of data are particularly important. Some content will not be popular the first time, but will not be popular the second time. The possible explosion volume is due to system randomness. You must learn to think about testing when creating content, and refine controllable factors: boldly test new accounts, segment the content in multiple dimensions, and explore user selling points; at the same time, track the release time that is most likely to increase followers and compare the effects of different topics.